Forward One Podcast

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Adam Rosenfeld to break down the real difference between goals and commitments — and why most agents stay stuck because they’re measuring the wrong things. We dive into lead measures vs. lag measures, how to reverse engineer your income target, and why your calendar tells the truth about your future results. Adam shares how to use specificity, data, and disciplined daily actions to create predictable growth — without just “working harder.” If you want to build a business that’s sustainable, measurable, and scalable, this conversation gives you the framework.

*Adam Rosenfeld*
Instagram: https://www.instagram.com/itslookinrosey/?hl=en 
Website: https://residentre.com/agents/adam-rosenfeld/ 

*More from Paul & Josh*
Paul: https://www.instagram.com/paulmarkmorris/
Josh: https://www.instagram.com/spitzenjosh/
Forward One Media: https://www.instagram.com/forwardonemedia/
YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*
https://www.,forwardone.com
Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 Welcome and Kindness
00:00:57 Real Estate Ego and Leverage
00:05:58 From Law to Luxury Real Estate
00:11:21 Developer Niche and Market Headwinds
00:15:20 ULA Mansion Tax Explained
00:37:16 Timeless Homes vs Spec Boxes
00:39:07 Winning Listings on Effort
00:43:32 Rolodex Myth and Broker Hustle
00:57:45 Hire Hungry Not Famous
00:01:00:40 Resident Partnership and Growth
01:14:26 Scaling Resident Vision
01:15:00 Developing Together
01:16:29 Starting Over Playbook
01:23:01 Mentorship That Filters
01:31:10 Sophisticated Clients Finale

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. This week, we sit down with Roger Perry, a top-producing agent whose business is built almost entirely on referrals. Roger shares how he went from the clothing industry into real estate 16 years ago and built a career driven by relationships, professionalism, and daily discipline — not flashy marketing or lead chasing. We talk about what it really takes to earn repeat and referral business, how to build loyalty that protects your clients from outside noise, and why proactive communication is the difference between average agents and elite operators. Roger also breaks down his morning routine, his philosophy on negotiation, and how he consistently produces $35–60M in annual sales while keeping service at the center. If you want to build a long-term real estate career rooted in trust, consistency, and genuine connection, this episode is for you.

*Roger Perry*
Instagram: https://www.instagram.com/rogerperryla/
Website: https://www.rogerperry.com/ 

*More from Paul & Josh*

Paul: https://www.instagram.com/paulmarkmorris/

Josh: https://www.instagram.com/spitzenjosh/

Forward One Media: https://www.instagram.com/forwardonemedia/

YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*

https://www.,forwardone.com

Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 Welcome and Praise

00:01:13 From Fashion to Real Estate

00:02:23 Real Estate Is Not Easy

00:03:23 Starting Out and Building Referrals

00:05:15 Turning Contacts Into Advocates

00:06:38 Elevator Pitch and Market Knowledge

00:11:31 Confidence Presentation and Loyalty

00:18:40 Daily Routine and Proactive Follow Up

00:21:45 Turning Small Talk Into Leads

00:23:18 Purposeful Follow Up Habits

00:24:35 Tailoring Pressure To Clients

00:27:28 Market Whiplash And Self Generation

00:28:45 Production Numbers And Competitor Reality

00:31:00 Coaching For Growth And Reorg

00:37:24 Confidence Motivation And Service

00:40:17 Team Structure And Hiring Pipeline

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate.

In this episode, we sit down with Derrick Smith, who built a $130M+ real estate career without a sphere, without family connections, and without shortcuts. Derrick shares how writing $30M in offers before closing his first deal shaped his mindset, why “following the money” changed everything, and how focusing on developers and off-market opportunities accelerated his growth.

We unpack the discipline behind consistent prospecting, how to underwrite deals like an investor, and why long-term commitment beats short-term motivation every time. If you’re serious about building a sustainable real estate business — especially in a challenging market — this conversation is for you.

*Derrick Smith*
Instagram: https://www.instagram.com/liveluxuryla
Website: https://www.coldwellbankerluxury.com/specialist/PDAMNSlX/derrick-smith 

*More from Paul & Josh*

Paul: https://www.instagram.com/paulmarkmorris/

Josh: https://www.instagram.com/spitzenjosh/

Forward One Media: https://www.instagram.com/forwardonemedia/

YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*

https://www.forwardone.com

Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 Meet Derek Smith

00:00:15 From Texas to Real Estate

00:02:26 Crushing It Fast

00:05:00 Finding a Niche

00:07:24 Off Market Advantage

00:10:09 First Deal Lessons

00:18:01 Deal Sourcing Playbook

00:28:23 Underwriting and Proformas

00:41:27 Many Paths to Success

00:41:54 Branding the Derrick Smith

00:43:15 Value Building and Negotiation

00:46:08 Fatherhood and Flexibility

00:49:06 Weekly Metrics and Accountability

00:54:39 Prospecting and Agent Collaboration

01:01:57 Goals Florida Expansion Investing

01:08:31 Decisions Lessons and Fire Round

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate.

This week, we sit down with Elizabeth Clark to break down what it really takes to build a lasting career in commercial real estate. From making 300 cold calls a week at Marcus & Millichap to becoming a trusted seller representative in a male-dominated industry, Elizabeth shares the discipline, structure, and long-game mindset that built her business.

We talk about why commercial real estate is more emotional than people think, how to create emerging buyers instead of waiting for them, and why seller representation creates real leverage over time. If you want to understand what separates top brokers from everyone else, this conversation is a masterclass in consistency, confidence, and playing the long game.

*Elizabeth Clark*
Instagram: https://www.instagram.com/elizabethclark_cre/
Website: https://www.elizabethclark.com/meet-elizabeth-clark 

*More from Paul & Josh*

Paul: https://www.instagram.com/paulmarkmorris/

Josh: https://www.instagram.com/spitzenjosh/

Forward One Media: https://www.instagram.com/forwardonemedia/

YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*

https://www.forwardone.com

Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 Meet Elizabeth Clark: Breaking into a Male-Dominated Industry

00:02:39 The Real Grind: Cold Calls, Structure, and Early Career Reality

00:04:34 Finding Opportunity in a Down Market: Secondary & Tertiary Plays

00:07:51 Value-Add Mindset: Highest & Best Use + Hidden Income Streams

00:13:47 Seller Rep, Usual Suspects vs. Emerging Buyers (and How to Find Them)

00:18:25 Door Knocking & SBA Financing: Creating Owner-User Buyers

00:26:29 Discipline That Compounds: Call Quotas, Meetings, and Money-Making Activities

00:35:39 Quality Over Quantity: What Actually Counts as a Money-Making Activity

00:37:24 Stop Saying “Try”: The Mindset Shift to Open Escrow Every Week

00:38:22 The “Thick Paper” List: Daily Visibility, Focus, and Self-Accountability

00:41:54 Busy vs Productive: Resistance, Fake Work, and Why Texting Isn’t Calling

00:44:31 10 Real Conversations a Day: The Non-Negotiable Lead Gen Standard

00:47:49 Why Clients Choose You: Authenticity, Emotional Intelligence, and Listening

00:52:01 Voice of Reason in Negotiations: Principle vs Practical (and the $250K Lesson)

00:59:30 Handling Retrades + Fire Round Finale: Tough Buyers, Due Diligence, and Closing Thoughts

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate.

In this episode, we sit down with Angelo Fierro to talk about what it really takes to build a sustainable real estate career. Licensed for over two decades but “committed” for the last 16 years, Angelo shares how coaching, structure, and a decision to go all-in changed the trajectory of his business. We unpack why real estate is a terrible part-time job, how long-term persistence landed him a $10M+ listing after nine years of follow-up, and what it means to let go of outcomes while staying fully committed to the process.

*Angelo Fierro*

Instagram: https://www.instagram.com/losangeloliving/

Website: https://angelofierrogroup.com

*More from Paul & Josh*

Paul: https://www.instagram.com/paulmarkmorris/

Josh: https://www.instagram.com/spitzenjosh/

Forward One Media: https://www.instagram.com/forwardonemedia/

YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*

https://www.forwardone.com

Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 Welcome to the Fire Cast + Meet Angela Fierro

00:00:29 From New York to LA: Early Real Estate Roots & Finding Direction

00:02:13 Acting Dreams, 9/11, and Falling in Love with Los Angeles

00:05:19 Learning LA the Hard Way: Thomas Guide, Neighborhoods & Market Nuance

00:10:24 Teams, Mentors, and the Wake-Up Call: Family, Injury & Getting Serious

00:15:28 Coaching with Tom Ferry: Structure, Accountability, and a 3-Year Plan

00:19:45 Surviving the 2008 Crash: Short Sales, Foreclosures & Staying in the Game

00:32:07 Building a Niche + Modern Prospecting: Schools, SmartZip, CRM & Daily Calls

00:37:49 Mulholland Rides & Weekend Triathlon Community

00:38:30 Coaching Styles: Mike Ferry vs Tom Ferry vs Buffini

00:41:15 Letting Go: Managing Stress, Control & Client Expectations

00:44:45 “Do We Even Need Realtors?” Fiduciary Value & Dual Agency

00:47:03 Winning the Listing: Persistence, Communication & The Mulholland Sale

00:52:02 Team Structure & 3-Year Vision: West Hollywood + Silicon Valley

00:53:43 Referral Flywheel & Marketing Machine: Newsletter, Ads, SEO + Print

01:07:27 Business Gaps, Delegation, Mentorship & Fire-Round Finale

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Dennis Chernov to break down what it really takes to build a durable real estate career when markets turn tough. Dennis shares hard-earned lessons from the 2008 crash, why consistency beats hype, and how the best agents use bad markets to build long-term leverage. If you want to stop chasing cycles and start building something that lasts, this conversation is for you.

*Dennis Chernov*

Instagram: https://www.instagram.com/dennischernov/

Website: https://chernovteam.com/agents/dennis-chernov/

*More from Paul & Josh*

Paul: https://www.instagram.com/paulmarkmorris/

Josh: https://www.instagram.com/spitzenjosh/

Forward One Media: https://www.instagram.com/forwardonemedia/

YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*

https://www.forwardone.com

Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 The Dennis Chernoff Story

00:01:15 The House Hunt Dilemma

00:02:15 The Importance of Graciousness in Business

00:03:29 Navigating Real Estate Challenges

00:08:06 The Turning Point: From Mortgage to Real Estate

00:09:59 Building a Real Estate Empire

00:12:38 The Evolution of a Real Estate Team

00:16:48 Adapting to Market Changes

00:36:08 Navigating Business Evolution

00:37:07 Key Performance Indicators

00:38:33 Strategic Investments and Value Creation

00:43:21 Consistency in Real Estate

00:47:09 Team Dynamics and Hiring

00:57:25 Client Relationships and Lead Generation

01:05:09 Personal Development and Family Values

01:06:25 Rapid Fire Round

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Brett Miller to unpack what it really looks like to lose everything—and rebuild a real estate career from the ground up. Brett shares the hard lessons he learned from distraction, market crashes, and starting over, and why fundamentals like open houses, relationships, and consistency still matter more than ever. This is a candid conversation about resilience, focus, and playing the long game in real estate when there are no shortcuts.

*Brett Miller*
Instagram: https://www.instagram.com/brettmillerhomes/
Website: https://brettmillerhomes.com/

*Joey Sacavitch*
Instagram: https://www.instagram.com/joeysnacks/?hl=en
Website: https://kw.com/de/agent/Joey-Sacavitch/120372

*More from Paul & Josh*
Paul: https://www.instagram.com/paulmarkmorris/
Josh: https://www.instagram.com/spitzenjosh/
Forward One Media: https://www.instagram.com/forwardonemedia/
YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*
https://www.forwardone.com
Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 Introduction and Warm Welcome
00:01:12 Brett's Early Career and Immigration
00:02:57 Transition to Real Estate
00:03:55 Building a Real Estate Career
00:07:06 Challenges and Setbacks
00:10:41 Open House Strategies
00:18:55 Working with Developers
00:31:52 New Year's Resolution and Real Estate Goals
00:32:45 Energy Shift and Positive Mindset
00:33:32 Building Relationships in Baldwin Hills
00:34:21 Real Estate Momentum and Market Dynamics
00:35:00 Connecting with the Community
00:40:01 The Future in Malibu Real Estate
00:42:21 Involving Agents in Development Deals
00:50:19 Personal Reflections and Inspirations

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Joey Sacavitch to break down the difference between having goals and making real commitments—and why most agents stall out before results ever show up. We walk through how to reverse-engineer your income targets, identify the daily actions that actually move the needle, and build a plan you can execute consistently. If you can’t clearly explain what you’re doing every day to hit your goals, this conversation will change how you think about planning, execution, and growth.

*Joey Sacavitch*

Instagram: https://www.instagram.com/joeysnacks/?hl=en

Website: https://kw.com/de/agent/Joey-Sacavitch/120372

*More from Paul & Josh*

Paul: https://www.instagram.com/paulmarkmorris/

Josh: https://www.instagram.com/spitzenjosh/

Forward One Media: https://www.instagram.com/forwardonemedia/

YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*

https://www.forwardone.com

Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 Introduction to Business Planning Module

00:00:47 Understanding the Importance of Daily Activities

00:01:16 Setting and Adjusting Goals

00:01:40 Breaking Down Financial Targets

00:02:03 Defining Business Objectives

00:02:39 Strategies for Achieving Goals

00:03:51 Focusing on Sphere of Influence

00:04:43 Quantifying Expectations

00:06:02 Connecting with Your Sphere

00:06:26 The Power of 36 Touches

00:08:37 Expanding Your Database

00:09:28 Networking Strategies

00:10:50 Commitment to Networking Events

00:12:46 Building Quality Interactions

00:15:52 Conclusion and Recap

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we’re joined by Joey Sacavitch for a no-nonsense business planning clinic focused on one core truth: if you don’t have a clear plan for 2026, you’re leaving your success to chance. We break down the real math behind lead generation, show you how to turn goals into firm commitments, and walk through how daily actions—conversations, follow-ups, and systems—create predictable results. If you want to stop guessing and start engineering your growth, this episode will give you the framework to do it.

*Joey Sacavitch*

Instagram: https://www.instagram.com/joeysnacks/?hl=en

Website: https://kw.com/de/agent/Joey-Sacavitch/120372

*More from Paul & Josh*

Paul: https://www.instagram.com/paulmarkmorris/

Josh: https://www.instagram.com/spitzenjosh/

Forward One Media: https://www.instagram.com/forwardonemedia/

YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*

https://www.forwardone.com

Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 Introduction to Business Planning Clinic Part 2

00:00:21 The Importance of Having a Plan for 2026

00:01:34 Setting and Committing to Goals

00:03:01 Building a Plan Around 48 Units

00:06:58 The Power of Staying Connected

00:13:27 Maximizing Referrals and Closing the Gap

00:16:41 Exploring the Sphere of Influence

00:17:20 Diverse Lead Generation Strategies

00:18:32 Networking: Passion and Purpose

00:19:40 Targeting High-Value Clients

00:23:23 Effective Use of Social Media

00:27:19 Farming and Circle Prospecting

00:29:01 Comprehensive Marketing Tactics

00:30:08 Conclusion and Future Steps

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Joey Sacavitch to break down the real difference between wanting more and actually winning more in business and real estate. We unpack why goals alone fall short, how commitments create real traction, and why specificity, lead measures, and disciplined execution are what truly drive results. If you’re serious about building a sustainable business—not just staying busy—this conversation will change how you think about growth.

*Joey Sacavitch*

Instagram: https://www.instagram.com/joeysnacks/?hl=en

Website: https://kw.com/de/agent/Joey-Sacavitch/120372

*More from Paul & Josh*

Paul: https://www.instagram.com/paulmarkmorris/

Josh: https://www.instagram.com/spitzenjosh/

Forward One Media: https://www.instagram.com/forwardonemedia/

YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*

https://www.forwardone.com

Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 Introduction and Overview

00:00:37 The Importance of Business Planning

00:01:28 The Power of Written Goals

00:03:55 Jack Canfield's Goal Setting Strategy

00:05:05 Personal Goal Setting Experiences

00:07:01 Sharing and Accountability in Goal Setting

00:10:38 Setting Realistic and Unreasonable Goals

00:13:11 Economic Model and Goal Achievement

00:19:15 Understanding Sale Prices and Market Differences

00:19:41 Infrastructure and Support Costs in Real Estate

00:20:41 Leveraging Transaction Coordinators and Marketing

00:21:57 Breaking Down Cost of Sale

00:24:17 Expenses in Real Estate Transactions

00:31:53 Efficiency in Single Agent Operations

00:32:15 Team Dynamics and Profit Margins

00:36:09 Conclusion and Next Steps