Deploying community-based health workers has been a popular tactic to boost vaccination rates during COVID, but when the crisis ends, how can they stay engaged to help achieve other public health goals? That’s the kind of question Maria Thacker-Goethe grapples with as CEO of the Atlanta-based Center for Global Health Innovation. “You have to have the respect to keep paying people and not leave them high and dry because that will just break down trust,” says Thacker-Goethe, who is also the President and CEO of Georgia Bio.  A key link in public health efforts in Georgia and beyond, she takes a ground-up approach to fostering collaboration among stakeholders in order to develop and share innovations, particularly those focused on health equity. A good example is a new “innovation district” the Center is building that will, in a unique twist, co-locate high tech health companies with public health organizations.  As she tells host Dr. Rishi Desai, Thacker-Goethe believes an underlying issue connecting all of this work is building trust through better communications, including more effective use of popular social media platforms, a tactic not yet fully embraced by the public health establishment. Don’t miss this fascinating exploration of innovation in public health, and stay tuned to learn about a special project that shares the wisdom of public health pioneers.

Mentioned in this episode:
https://cghi.org
https://www.9lessons.org

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