My guest today is Joe De Sena, the Founder and CEO of Spartan, the world’s largest obstacle race and endurance brand. They have more than 250 events across 40 countries with over 1 million annual global participants.

He is also the host of the Spartan Up podcast and is a New York Times Best Selling Author of three books: Spartan Up, Spartan Fit, and The Spartan Way.

During our conversation we talk about how to build grit, his principals for high performance, and how he started the Spartan race.

• Spartan Race (minute 02:00)
• We're zoo animals (08:20)
• Dark places during a race (12:00)
• Leadership (14:30)
• Firework business growing up (18:30)
• Branding (22:00)
• Death Race (23:00)
• We quit too soon (28:00)
• Money doesn't buy happiness (33:45)
• His routine (35:00)
• Risk (39:30)
• Project he's working on (40:30)

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This episode was edited by Trevor Cabler

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