Founders Anonymous

In this episode: What happens when your new business idea hits a brick wall? We find out the lessons from when David's new venture was soundly dismissed by the people he thought would buy it - and, more importantly, what you SHOULD do to validate your new business idea.

Plus: David appears on TV; and Chris slaps on the neon body paint and glow sticks.

Learn from our mistakes - in this show, find out exactly how to validate a new business idea, without wasting your time and money. We break down the questions you need to ask your target market before committing to costly builds on a product that no one will buy.

Got a story? Question for the show? Get in touch: [email protected]

"Notorious baldy space-dick, Jeff Bezos"

"People are actually pretty poor at imagining a different reality"

"What you can't do is be caught with your pants down, frankly"

"We've got ISAs up the wazoo!"

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Founders Anonymous is an Impact and FixSpec production.

In this episode: Chris helps us spot a zombie business, and decide whether to save it or shoot it in the face; David tries (and fails) to be a better person; and Chris's mum scares a pharmacist.

Got a story? Question for the show? Get in touch: [email protected]

"Once you get past the all-consuming terror of climate change, the weather's quite nice."

"If I was doing this as a job, how much would I be getting paid?"

"What does your target market tolerate, and what would they change?"

"Shutting down a business can be liberating."

"They're just an amorphous blob of honking nasal vocal-fry bullsh*t."

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Founders Anonymous is an Impact and FixSpec production.

In this episode: Chris tries to cure David of his deep dislike of Simon Sinek’s ‘Start With Why’; we figure out what ‘hidden products’ are, why you definitely sell them, and how they can completely transform your business; and David refuses to go to the gym.

Got a story? Question for the show? Get in touch: [email protected]

"Every business has a visible product and a hidden product - what you’re really selling."

"It feels like I do a lot of deprogramming small business owners."

"Most B2B marketing is boring, frankly."

"Bacon is just one of god’s greatest treasures on earth."

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Founders Anonymous is an Impact and FixSpec production.

In this episode: special guest and hospitality expert Emma Rostaing-Lowe from Riddles Bar in Altrincham shares the brutal impact of Covid on bars and pubs, and four major lessons from the past sixteen months; David adds someone to his support bubble without their consent; and we rage about the concept of aging.

After Covid wreaked havoc on the hospitality industry, we ask: what can we learn about dealing with the unexpected, and how can the sector embrace change in the future? Learn the four most important lessons we can all take away from the past sixteen months.

Got a story? Question for the show? Get in touch: [email protected]

"It was terrifying because I didn't know how we could afford to keep going."

"The most important thing was to look after my own mental wellbeing."

"When you're running on nothing, anything is a big ask."

"I wanted to sack them because they accurately guessed my age."

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Founders Anonymous is an Impact and FixSpec production.

In this episode: David takes social media marketing back to basics with his three key questions every business owner should ask themselves; we put celebrity outrage-factories under the microscope; and Chris confesses to stalking someone from the gym.

Improve your social media content, and make it easier to plan, with the only three questions you need to know.

Got a story? Question for the show? Get in touch: [email protected]

"It all comes down to this: what's in it for me?"

"Once they get that buzz of attention, they start to get high on their own bullshit and they get addicted." 

"Justin, this is for you - this is going to be a little plank."

"We've definitely lost prospects as a result of my personality."

"Part of getting older is that you stop caring if people don't like you."

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Founders Anonymous is an Impact and FixSpec production.

In this episode: special guest Rob Crabtree from Minno outlines the big mistakes founders make when they build out their websites; Chris says something nice about David; and David risks offending his clients over their taste in comedy.

Find out why most business owners have the wrong focus when it comes to planning their website, and what you should concentrate on instead.

Got a story? Question for the show? Get in touch: [email protected]

"To create something different, you've really got to ignore what people are saying."

"If you're struggling as a founder, don't just go and find an Instagram coach."

"Content is Google's breakfast - you've got to feed it."

"It becomes exponentially harder to grow your audience the longer a platform has been in place"

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Founders Anonymous is an Impact and FixSpec production.

In this episode: David tears apart the content machine, figures out why most people's content sucks - and what you can do to avoid making the same mistakes; and Chris winks at girls in a nightclub.

Find out why most content marketing sucks, and who you should ignore - but more importantly, who you should listen to - if you want to make your content work for your business.

"The more opaque an industry is, the more plentiful the bullshit."

"The more content that you need to put out, the quality of each one of those pieces of content falls precipitously."

"They got much more valuable information about what their audience was thinking and what they wanted from putting a hundred quid behind the bar and actually talking to people."

"I've de-arseholed my LinkedIn connections over the past week."

Got a story? Question for the show? Get in touch: [email protected]

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Founders Anonymous is an Impact and FixSpec production.

In this episode: Chris talks about his 'stuck in first gear' theory - and how businesses can escape, and David whinges about a successful YouTuber.

"It was hot and steamy and I feel like there was a Shaman in there."

"If you're in first gear, it doesn't matter how much more effort you put in - there's a limit to the speed you can go."

"There was definitely this moment of 'shit, right, OK - I guess we're not playing anymore'."

"It's like ITV2 or Paddy McGuinness - they're just bad things that are inexplicably successful."

Got a story? Question for the show? Get in touch: [email protected]

https://twitter.com/FoundersAnonPod

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Founders Anonymous is an Impact and FixSpec production.

In this episode: Chris learns the power of listening before speaking, and David complains about stuff.

"I just think the flavour of burnout I have at the moment is quite specific, and there's quite an easy fix for it."

"Any significant problem in your business is normally caused by an asset deficiency - and an asset deficiency is normally a lack of process."

"Is that more important than figuring out whether anyone actually wants to buy your shit or not? Because if you don't have that, it doesn't matter how many shots you take - they're all gonna be shit."

"You want to take off your plate anything that isn't directly related to the value you're creating."