Founders Future

In this episode of Founders Future, with host Ammar Elm, we sit down with Victoria Canham, founder of Victoria Canham Consultancy. Victoria shares her journey from working in financial services compliance to discovering her passion for the human side of change management. She discusses what motivated her to start her own global coaching and people strategy firm, dedicated to transforming organizations from the inside out by focusing on culture, high performance, and employee well-being.

Victoria delves into the core of her business, explaining how she partners with scaling companies to improve the entire employee journey—from recruitment to post-exit. She highlights the critical importance of moving beyond generic perks to create genuinely supportive work environments that prevent burnout and foster loyalty. Victoria also offers invaluable advice for new coaches, emphasizing the power of networking, perfecting your message, and understanding your target audience before worrying about branding.

In this episode of Founders Future, with host Ammar Elm, we sit down with Ethan Bull, Co-Founder and President of ProAssisting. Ethan delves into his and his wife's extensive background as high-level executive assistants in New York City, working for billion-dollar companies and C-suite executives. He explains the critical gap they identified in the virtual assistant market: a race to the bottom on price and quality, with assistants being severely underpaid and oversaturated with clients. This discovery motivated them to launch ProAssisting, a next-generation company that offers remote, fractional executive assistance with a premium, ethical model.

Ethan breaks down their unique approach, which includes a maximum 3:1 client-to-assistant ratio, a flat-rate monthly fee that provides a "fraction" of an assistant's resources, and a commitment to passing 75% of the revenue directly to the assistants. He discusses the value of experience, exclusivity, and the deep, legacy knowledge a dedicated assistant builds. The conversation also covers the challenges of market commoditization, the current economic uncertainty, the real versus perceived impact of AI on the industry, and their strategic expansion into training through the ProAssisting Academy to help other EAs launch their own fractional practices.

In this episode of Founders Future, with host Ammar Elm, we sit down with Robert Indries, an internationally recognized business consultant and serial entrepreneur. Robert delves into the foundational principles that have helped his clients generate over $500 million in business value, emphasizing that the core mechanics of scaling a business are universal across all industries. He breaks down his essential framework for growth, which always starts with a deep understanding of the client and works backward to product, challenging the common misconception that any business is truly unique.

Robert shares powerful stories from his journey, including the profound impact of his work that led to a client asking him to be the best man at their wedding. He also outlines the three non-negotiable criteria he uses to select clients: they must aim to make the world a better place, be highly ambitious, and have the capital and willingness to invest it wisely. The conversation covers practical strategies on packaging, positioning, and selecting the right marketing channels, all while maintaining the crucial balance between ambitious professional goals and personal priorities like health and family.

In this episode of Founders Future, with host Olivia Sammons, we meet Gemma Rosbiffi, the founder of Heart Led Sales Coaching. Gemma shares her fascinating journey from a decade in high-pressure corporate sales, including travel and real estate, to becoming a new mom and entrepreneur. This life change inspired her to launch a business that aligns with her authentic, connection-based style. She delves into the "heart-led" sales methodology that empowers female coaches and service providers to convert clients through genuine relationship-building and strategic conversation, moving away from the stereotypical "hard sell" tactics.

Gemma discusses the current one-to-one container she offers her clients and her exciting vision for the future, which includes creating a high-vibe, supportive mastermind and group program. She opens up about the realities of being a solopreneur juggling all the hats while building a business and a brand from the ground up on Instagram. Gemma leaves us with invaluable advice for early-stage founders: to move before they feel ready, embrace the uncomfortable, and take consistent action because time, as she proves, waits for no one.

In this episode of Founders Future, with host Olivia Sammons, we sit down with Elle Kolb, the founder of Kolb Creative Digital Marketing. Elle shares her journey from freelancer to full-time agency owner, detailing how she identified a unique gap in the market for a marketing agency that masterfully blends data-driven results with authentic, high-quality creative. She discusses the challenges of wearing every hat in the business, from sales to strategy, and her philosophy on maintaining a manageable number of high-value client retainers to ensure quality over quantity.

Elle opens up about her effective growth strategies, which are heavily rooted in personal networking and referrals, and her plans for the future, which include bringing on an intern to help with creative collaboration. She offers invaluable advice for new founders on the importance of consistency, building genuine relationships, and trusting the process during the inevitable "grind phase" of building a business.

In this episode of Founders Future, with host Ammar Elm, we sit down with Omar M. Khateeb, the visionary founder behind Khateeb & Co (soon to be MarketCraft.ai). Omar shares his unique journey from medical device sales and marketing leader to building a leading consultancy that helps MedTech startups engineer market adoption. He delves into the critical importance of solving expensive, high-pain problems in a niche, regulated industry and the strategic thinking behind his upcoming rebrand to better reflect the company's mission and expansive vision beyond the MedTech label.

Omar provides a masterclass on building authority and a powerful marketing engine. He explains his philosophy of monopolizing attention through his top-ranked podcast, State of MedTech, not as a direct lead generation tool, but as a vehicle to build unmatched status and a "halo effect" that makes conversion effortless. He also discusses the current focus on building internal systems, training, and fulfillment processes to increase client lifetime value, reduce churn, and create a solid foundation for scalable, sustainable growth before pouring fuel on the fire.

In this episode of Founders Future, with host Ammar Elm, we sit down with Tiffany O., the visionary founder and CEO of Virtual Partner. Tiffany takes us on a journey from her beginnings as an executive assistant supporting global teams before remote work was mainstream to becoming a trusted advisor in the C-suite. She shares the pivotal moment a leader asked her, "When are you going to do more for yourself?" which sparked the creation of her consultancy. Tiffany dismantles the myth that you need "alphabet soup" credentials to have a profound impact, proving that real-world expertise and the ability to be a "guide from the side" are what truly drive business transformation.

Tiffany delves into the evolution of Virtual Partner, which now focuses on reinvigorating humanity in the workplace for organizations navigating change. She outlines their core offerings of coaching, business advisory, and training through their Transformation Leaders Academy, designed to elevate leadership and build high-impact teams. Tiffany also shares her ambitious vision for the future, which includes a global initiative for women in leadership and expanding Virtual Partner's presence worldwide to help organizations redefine human-centered leadership and spark innovation.

In this episode of Founders Future, with host Ammar Elm, we sit down with Jonathan Aufray, the founder and CEO of the global growth marketing agency Growth Hackers. Jonathan shares his incredible journey from France to building a successful business in Taiwan, detailing the initial pivot from targeting the local Taiwanese startup scene to serving SMEs across North America, Europe, and Dubai. He delves into the unique, audit-first client process that sets his agency apart and reveals the "good problem" of generating too many qualified leads through a highly successful cold email campaign, which led to a strategic pause to build internal capacity.

Jonathan opens up about the challenges of scaling a founder-led sales process and the ongoing quest to find the right business development partner to act as a "second self." The conversation explores his shifted goals, from a potential acquisition back to a focus on organic growth, team expansion, and client satisfaction. He also provides valuable insights into the core industries Growth Hackers specializes in—SaaS, e-commerce, manufacturing, healthcare, and B2B—and the data-driven strategies they employ to drive sustainable customer acquisition for their clients.

In this episode of Founders Future, with host Olivia Sammons, we sit down with Paty Araiza, the founder of ISA-Recruiting. Paty takes us back to the beginning, sharing how her passion for nurturing and empowering people—first discovered through tutoring and teaching—evolved through her extensive career as a sales and enablement manager. She identified a critical disconnect between what recruiters, hiring managers, and successful performance actually look for in a salesperson. This insight, combined with her desire to help talented individuals who often miss opportunities due to imperfect resumes or interview techniques, inspired her to launch her own venture to bridge that gap.

Paty provides a transparent look at the current mechanics of her business, detailing the dual avenues of recruiting for companies and one-on-one career coaching for sales professionals. The conversation then pivots to her exciting plans for the future, as she is currently evolving her model. She shares her journey of pivoting from one-on-one coaching to building a dedicated community and cohort-based programs for faith-driven salespeople seeking purpose and alignment in their careers. She discusses the process of validating this new direction through market feedback and the challenges and triumphs of building and scaling a business as a solopreneur.

In this episode of Founders Future, with host Ammar Elm, we sit down with Ethan King, the visionary founder and CEO of SimpleSuccess.ai. Ethan shares his incredible journey from an art student launching a collegiate e-commerce site to a seasoned entrepreneur who leveraged automation to save and double his business during a legal crisis. He delves into the core philosophy behind SimpleSuccess.ai: integrating human creativity with cutting-edge AI to help businesses scale smarter, not harder, by automating repetitive tasks and freeing up human potential for connection and innovation.

Ethan provides a masterclass on future-proofing a business, discussing the critical shift away from traditional search to AI and social media-first discovery. The conversation expands beyond business into a holistic view of success, exploring Ethan's "S.I.M.P.L.E." framework for life (Spirituality, Intellect, Money, Physical presence, Love, Entertainment) and his predictions for a world where in-person human experiences become the ultimate premium as digital content becomes increasingly AI-generated. He leaves listeners with empowering advice for new entrepreneurs and the powerful notion that achieving your goals is simpler than you think.