In this episode of Founders, Future, host Elliott Boll sits down with Boris Hristov, founder of 356labs, a leading presentation agency. Boris shares his journey from the IT world to becoming a sought-after speaker and launching his own business, driven by a passion for impactful storytelling and visual communication. He delves into the challenges of building a company in an industry where many don’t realize they have a problem and the patience required to educate the market.
Boris also discusses the characteristics of forward-thinking clients who immediately see the value of high-quality presentations, as well as the importance of trust in delivering transformative work. As 356labs approaches its 10th anniversary, Boris reveals the agency’s exciting expansion plans, including the growth of Present to Succeed, the world's largest presentation skills event.
Finally, Boris shares his insights on AI’s role in shaping the future of presentations—highlighting its potential to enhance storytelling, audience analysis, and content development while emphasizing that design tools still have a long way to go. Whether you're an entrepreneur, speaker, or business leader, this episode is packed with valuable lessons on communication, differentiation, and the evolving landscape of presentations.