Founders In The Lab with Ruben Kanya

The short-term rental industry is a niched real estate industry of its own, and Dave Goodfellow was able to scale his operations within a unique niche of what he calls ApartHotels — giving him the most cash flow through a lean repeatable model.

An Aparthotel is a concept of building multiple units under a single roof. Dave began his short-term rental experiments first off in the rental arbitrage arena to then scale into ApartHotels. Today, Dave and his team target rundown hotels, remove all the operational hospitality space (i.e. restaurants, etc) or what Dave calls operational headaches, and repurposes it into a rentable place for guests to maximize.

Dave Goodfellow of Ikonic Training is an active property investor for more than ten years with a background in sales operations. He has driven the front of their serviced accommodation business in multiple locations in less than two years using these mixed strategies.

In this episode, we learn that not all real estate is created equal. There always has to be a value add component. You might be buying a property that's neglected, but it has reasonable bones in it. Buying a property can either mean cash flow (rents) or capital growth (sale price).

As the soon-to-be author of the book Airbnb Simplified, Dave shows us how you can simplify your short-term rental strategy by executing your experiments in a very lean way in ApartHotels.

HIGHLIGHTS OF THE EPISODE:

06:15 How to Make Committed Decisions

KEEPING IT REAL:

04:05 Introduction

20:49 What’s an ApartHotel?

30:37 Short-Term Rentals’ Biggest Misconceptions

33:52 How to Keep Your Properties Filled

37:43 Book: AirBnb Simplified

38:33 Service Accommodation Roadmap

44:34 Dave’s Vision

49:46 Closing

NOTABLE QUOTE (KEY LESSONS):

36:33 “...Business is not difficult. It’s only people that make it difficult…” – Dave Goodfellow

CONNECTING WITH THE GUEST

Instagram: https://www.instagram.com/davegoodfellowofficial/

Facebook: https://www.facebook.com/dave.ikonic.7/

Twitter: https://twitter.com/IkonicProperty

Linktree: https://linktr.ee/davegoodfellow

LinkedIn: https://www.linkedin.com/in/davejamesgoodfellow/

Get Your Airbnb Millionaire Blueprint: https://experimentrealestate.com/#blueprint

Get coached on how you can repurpose your existing home or investment property into an Airbnb with me:

https://experimentrealestate.com/hospitable-hosts

Guesty Unique Link: https://hosts.guesty.com/?=therealestateexperiment

Hospitable Hosts book: https://amzn.to/3e4LEhE

Instagram: https://www.instagram.com/therealestateexperiment/?hl=en

Apply for an American Express Card with this link: http://refer.amex.us/RUBENKr8et?xl=cp01&mpt=v0

#serviceaccommodation #operationalspaces #aparthotels

Entrepreneurs are the true creators of new products, services and business models — and Tatianna Taylor-Tait has done just that in the niche of interior and furnishing properties, including private room rentals. Tatianna found a way to use her interior designing background to help her break into the short-term rental industry, which has become a huge asset for her services. But she not only does it for clients, she’s walked the walk as an airbnb host herself. As a matter of fact, she discovered the airbnb world hosting her apartment while she traveled overseas in the very beginning of her journey.

Today, Tatianna is an award-winning designer and marketing specialist based in Vancouver, British Columbia. With extensive experience in both interior design and real estate, Tatianna has worked with clients all over the world, sharing her knowledge and skills to help them increase their Airbnb profits and short-term rental returns. With over 8+ years of experience in short term rentals, design and marketing, Tatianna offers a package to clients that focuses not only on simply providing an Airbnb, but one that is steeped in class and elegance.

She is recognized for demonstrating a natural aptitude for campaign strategy development, as well as for going above and beyond for her clients. She has a verifiable history of contributing directly to company growth and expansion throughout her career, and is now the CEO of Tatianna Taylor-Tait Ltd. which offers design & short term rental coaching.

There is no better experimentation than playing within your creativity and passion! Tatianna steps into the lab to show us how she did it!

HIGHLIGHTS OF THE EPISODE:

20:12 Which Comes First (Money vs. Idea)

KEEPING IT REAL:

11:23 Tatianna’s Industry & Background

28:56 Tatianna’s Business Model

38:23 Biggest Misconception of Private Room Rentals

45:25 Special Guest Experience

46:56 The “Must’s”

54:47 How You Market Your Property

58:17 Closing

NOTABLE QUOTE (KEY LESSONS):

“…No matter the project in some way or form, I like to make sure that the project is a true reflection of my clients…” - Tatianna Taylor-Tait

CONNECTING WITH THE GUEST

Instagram: https://www.instagram.com/tatiannatt/

LinkedIn: https://www.linkedin.com/in/tatiannataylortait/

Get Your Airbnb Millionaire Blueprint: https://experimentrealestate.com/#blueprint

Get coached on how you can repurpose your existing home or investment property into an Airbnb with me:

https://experimentrealestate.com/hospitable-hosts

Guesty Unique Link: https://hosts.guesty.com/?=therealestateexperiment

Hospitable Hosts book: https://amzn.to/3e4LEhE

Instagram: https://www.instagram.com/therealestateexperiment/?hl=en

Apply for an American Express Card with this link: http://refer.amex.us/RUBENKr8et?xl=cp01&mpt=v0

#marketing #privateroomrentals #interiordesign

Laura Villamor, a nurse along with her husband, has proven the importance of selecting a market that has consistent flows of traffic year round, serving Marines and their families.

From being in healthcare to now real estate, Laura, a superhost, uses her strengths, patience, responsiveness and charisma to host families across the nation in their very niched short-term rental market. Laura and her husband Eusebio found a way to provide temporary housing to families impatiently excited to reunite with their family in the Marines in Beaufort, South Carolina, as it has a Marine base. They were able to solve a problem in a very niched market but most importantly did it by being very strategic in their next investment, factoring in traffic, demand and purchase price.

Laura does not overthink when it comes to experimenting. Along with being a mother, she constantly makes the time and effort to learn a brand new industry that is giving her and her husband a very high return on investment along with the fulfillment that comes with hosting families. Together, they look to scale in both ownership and property management at Villas & More.

HIGHLIGHTS OF THE EPISODE:

22:38 How to Build Relationships With Your Guests Remotely

KEEPING IT REAL:

12:46 How Laura and Her Husband Get Into Real Estate

26:31 Being Responsive

30:27 Where Laura Gets Inspiration

38:35 What Keeps the Goal to Move Forward

54:53 Equity

60:03 Feeling Safe in the World of Social Media

60:16 Closing

NOTABLE QUOTE (KEY LESSONS):

30:43  “…Do the things that scare you…” - Laura Villamor

Connecting with Guest:

Instagram: https://www.instagram.com/vacationvillasnmore/?igshid=YmMyMTA2M2Y%3D

Get Your Airbnb Millionaire Blueprint: https://experimentrealestate.com/#blueprint

Get coached on how you can repurpose your existing home or investment property into an Airbnb with me:

https://experimentrealestate.com/hospitable-hosts

Guesty Unique Link: https://hosts.guesty.com/?=therealestateexperiment

Hospitable Hosts book: https://amzn.to/3e4LEhE

Instagram: https://www.instagram.com/therealestateexperiment/?hl=en

Apply for an American Express Card with this link: http://refer.amex.us/RUBENKr8et?xl=cp01&mpt=v0

#hospitablehosting #airbnb #connections

Entrepreneurs in their respective industries always strive for great marketing strategies, but a real estate investor like our guest, believes that the greatest marketing of all time is in your branding.

Today, we have the pleasure of having Arthur Colker in the lab, who is the CEO and founder of StayFi — the #1 provider of WiFi marketing services for vacation rental companies. Vacation rental managers use StayFi to brand WiFi, collect guest data, and increase direct bookings, all while providing a better WiFi experience for vacation rental guests. Arthur also holds degrees from Columbia Business School and Georgetown University. Prior to founding StayFi, Arthur led digital marketing strategy at several start-ups and ran his own marketing and branding consultancy.

In this episode, Arthur discusses the advantages that come from getting access to your own email list, what that means for the control that you for your business, controlling your brand’s experience and the endless possibilities of leverage with this data. Vacation rental industry is a big data industry and Stayfi capitalizes on a process that all of our guests are currently doing without the need of any pattern interrupt. That’s what you call a seamless well executed experiment.

To try this amazing alternative, find out how Arthur experimented with StayFi and how efficient it is in your future bookings! Give it a try by clicking this link https://app.linkmink.com/a/stayfi/570 with a bonus COUPON CODE: EXP which offers 50% off the first 3 months of your StayFi subscription! How eLABorative, right?!

HIGHLIGHTS OF THE EPISODE:

09:56 Purpose of StayFi WiFi

KEEPING IT REAL:

00:36 Introduction

15:39 Decreasing Dependency

20:23 Access Point Device

32:46 Partnerships

37:02 Closing

NOTABLE QUOTE:

28:29  “…There’s all these very cool advanced things, but I think for most people getting started, get the most basic fundamentals down and then you can layer on more complexity and segmentation as you go along…” - Arthur Colker

18:59 “...Make sure that if they book with you again, they are coming to you directly and that they are aware of your brand and that you are not just a quote unquote Airbnb…” - Arthur Colker

CONNECTING WITH THE GUEST

Website: https://stayfi.com/

LinkedIn: https://www.linkedin.com/in/acolker/

Get coached on how you can repurpose your existing home or investment property into an Airbnb with me:

https://experimentrealestate.com/hospitable-hosts

Guesty Unique Link: https://hosts.guesty.com/?=therealestateexperiment

Hospitable Hosts book: https://amzn.to/3e4LEhE

Instagram: https://www.instagram.com/therealestateexperiment/?hl=en

Apply for an American Express Card with this link: http://refer.amex.us/RUBENKr8et?xl=cp01&mpt=v0

#directbooking #marketing #branding

While most investors focus on sharing their passion, Noble on the other hand, emphasizes the importance of being able to solve problems, hence why his business model is business to business – making him a true Entrepreneur.

Noble Crawford is an Entrepreneur, Investor and Consultant who is passionate about building profitable businesses, technology, marketing, real estate and most importantly – investing in people. He is also a 7-year business owner and principal partner in the short-term rental industry. His diverse background spans several years in hospitality, technology, and sales & marketing. Noble has worked with brands such as Marriott, Hilton, IHG, and more. His experience enables him to teach his students how to collaborate with multifamily owners and property management firms to create win-win partnerships.

In this episode, we learn the benefits and importance of having multiple vertical business-integrations. Having many opportunities at hand will increase your options as an entrepreneur, and you are bound to find a business more suited to your abilities. Having multiple businesses that bring in cash flow allows you to build liquidity for times when your primary business falters. Serial entrepreneurs like Noble, prefer to build an organization that has multiple businesses integrated under one umbrella and control the customer experience.

Most serial entrepreneurs are highly experimental, it is simply because successful entrepreneurs like Noble, are willing to change and adapt & integrate what they are doing rather than stick with a plan that is not working – to efficiently provide the best solutions in the marketplace. This is what experimenting is all about,

HIGHLIGHTS OF THE EPISODE:

21:56 LinkedIn Tracing

KEEPING IT REAL:

00:53 Introduction

06:24 Opportunity Found Through Displaced International Students

11:40 Corporate Housing

16:59 Financial Aid

21:36 Networking

37:35 How to Run Numbers

45:18 Same Day Cancellation

50:35 Noble’s Favorite Vertical

58:05 Noble’s System and Structure

60:03 Closing

25:45  “…Open up the conversation by adding value, and then show the difference in your unique selling proposition. Show the difference in your product or service versus what they are accustomed to…” - Noble Crawford

Website: https://hospitalitycashflow.com/

LinkedIn: https://www.linkedin.com/in/noblecrawford/

Get coached on how you can repurpose your existing home or investment property into an Airbnb with me:

https://experimentrealestate.com/hospitable-hosts

Guesty Unique Link: https://hosts.guesty.com/?=therealestateexperiment

Hospitable Hosts book: https://amzn.to/3e4LEhE

Instagram: https://www.instagram.com/therealestateexperiment/?hl=en

Apply for an American Express Card with this link: http://refer.amex.us/RUBENKr8et?xl=cp01&mpt=v0

While some have niched into short-term rental investing, Alex Jarbo niches down even deeper and specifically develops and builds short-term rental properties to the tune of cabins and tiny homes including land plays for multiple lots to build large short-term rental communities.

Alex Jarbo was born and raised in Detroit, Michigan. After high school, he felt that going the traditional route of college and university wasn't for him, so at the age of 18 years old, he decided to join the Marine Corps. Although it was scary at first, he gradually felt more confident and comfortable with his decision to serve his country. Over time, he was able to embody the core values of the Marines: Honor, Courage and Commitment. He served for 4.5 years in the Marines from his station in Washington, DC and towards the end of his service, started to read books about real estate investing.

Alex, at the young age of 27, is now the founder and CEO of Sargon Investments. He is a short-term rental developer and manager. He is a regular contributor to some of the top real estate investing podcasts in the world. He is also the host of the YouTube channel Alex Builds where he teaches how to properly build and manage short-term rentals.

As mentioned, there are a few things that differentiate a short-term rental developer from other developers. First, they build places that are designed to be used as short-term rentals, so they are high quality and well-maintained. Second, they often focus on larger scale developments because they know hotel operators will want to cherry pick the best locations in a city. This means more inventory spread around, which increases the overall supply of available units for visitors across multiple areas of town. Third, with their expertise in short-term rentals, developers like Alex, understand the importance of community engagement and support for local businesses.

Alex’s lab is composed of creating a dynamic, technology-fueled business that is streamlined, strong, and profitable. Tune in to discover what experiments he did to become one of the best in his field.

HIGHLIGHTS OF THE EPISODE:

01:58 Purpose of the Experiment Nation

KEEPING IT REAL:

00:42 Introduction

05:42 Alex’s Mentor That Was Pivotal in the Beginning of His Experiments

14:20 Residential Construction Road

21:26 Alex’s Obstacles

28:15 Alex’s Current Portfolio

36:19 Conversion to Boutique Hotels

41:36 The Secret Sauce

46:29 Lifestyle Business

NOTABLE QUOTE (KEY LESSONS):

4:31  “…I'm always looking for some sort of structure to help me with my goals, cause no matter what goal you have in whatever business outside of real estate, there's a coach, a course, a structure somewhere that someone's already done most of the work, you just gotta figure out how to tap into that....” - Alex Jarbo

CONNECTING WITH THE GUEST

Website: https://sargoninvestments.com/

LinkedIn: https://www.linkedin.com/in/alex-jarbo-28a940139/

Get coached on how you can repurpose your existing home or investment property into an Airbnb with me:

https://experimentrealestate.com/hospitable-hosts

Guesty Unique Link: https://hosts.guesty.com/?=therealestateexperiment

Hospitable Hosts book: https://amzn.to/3e4LEhE

#developer #structuredbusiness #discipline

There’s a significant difference between branding and marketing, and Jordan Kahana, our most recent guest will tell us why. Jordan’s first break was by a desert dog video that went viral on The Dodo with 120 million views! That’s what started Jordan’s journey into marketing but how did he go from that to the short term rental marketing platform that is Stayamo today, a marketplace that has over 600+ homes to  rent to 2000+ creators worldwide. Jordan and his team achieved this by combining vacation rentals model with content creators, and he’s laying out the entire game plan in our episode today.

Influencer marketing sometimes gets a bad rep but perhaps because it is misunderstood or even maybe underutilized. Influencers are mostly viewed from an entertainment perspective but can be used as a source of lead generation and brand awareness as there are multiple eyeballs that pay attention to what they talk about and where they go. Enter short term rentals. Tenants love seeing themselves in the place first before considering staying. Content creators give the audience a firsthand, even a creative look into the rental space, allowing them to see what it’s like staying there. It’s a stroke of genius and a combination that gives home owners the ability to even possibly get photography, video and marketing  of their house in exchange for a stay.

From his love for dogs and a viral video, to a unique global marketplace, Jordan is yet another example proving that YOU are always just one experiment away.

HIGHLIGHTS OF THE EPISODE:

5:31 Market vs Branding

31:36 51% for the homes, 49% for the influencers

50:40 Advice for short content

KEEPING IT REAL:

1:03 Introduction

4:24 Jordan's Story

7:32 Jordan's Brand

8:44 Managing NFL social media

10:01 Jordan's Viral Video

16:11 How Jordan got into short term rentals

18:21 Best of Airbnbs

20:39 The houses and influencers

24:10 The power of photography

39:12 What do the influencers pay

42:20 Future of Stay Amo

46:12 StayAmo.com

NOTABLE QUOTES:

6:35  “…Marketing is someone who is like, Hey, this is what I'm interested in. These are the avenues and these are the buckets. But when you associate a certain company or activity or something that is branding...”

- Jordan Kahana

CONNECTING WITH THE GUEST

Website: https://www.stayamo.com/

LinkedIn: https://www.linkedin.com/in/jordan-kahana-a1a9397

Instagram: https://www.instagram.com/stayamo/

Get coached on how you can repurpose your existing home or investment property into an Airbnb with me:

https://experimentrealestate.com/hospitable-hosts

Guesty Unique Link: https://hosts.guesty.com/?=therealestateexperiment

Hospitable Hosts book: https://amzn.to/3e4LEhE

Instagram: https://www.instagram.com/therealestateexperiment/?hl=en

Apply for an American Express Card with this link: http://refer.amex.us/RUBENKr8et?xl=cp01&mpt=v0

#influencer #contentcreator #shorttermrental

Bill Faeth has been an entrepreneur for most of his life, and it all started with his love for sports. It started with an opportunity as a kid, when both he and his mother were invited to a Lakers game. From then on, he did every business venture you could think of from pizza for his college roommates all the way to 2008, where he discovered inbound marketing, and the rest is history. There is no exaggeration here, after discovering that he could grow businesses while spending minimal costs on marketing, he never looked back. Today, Bill has 24 startups under his belt and counting! He’s built and grown a premium limousine company, and a glow in the dark miniature golf business with over 45 locations, that he launched after his professional golf career, yes he also used to be a professional golfer. Perhaps being esteemed achievers run in the family because his mother was also the 1982 National Kindergarten Teacher of the Year.

HIGHLIGHTS OF THE EPISODE:

22:55 Building a brand

38:10 Quality over quantity

44:57 Gestalt theory

1:02:39 Work hard

1:12:06 Creating annuity

KEEPING IT REAL:

0:45 Introduction

2:56 Bill's Lakers Story

9:12 Multiple Problem Solving

14:47 What should investors looking at short term rentals should ask?

18:24 Over saturated properties

24:37 Conversion rate optimization

27:38 Segment list

28:50 Cold, Warm, Hot

31:29 Details: pen

32:32 Optimized service

49:41 Be different, be unique

55:34 What to do with rising rates

1:05:35 Arbitrage and co-host

1:08:11 Bill's Vision and life goals

1:14:45 Lesson about syndication

1:20:04 Online Networking

1:26:42 Bill's dropshipping business at 1989

1:31:38 Buildsdrwealth.com / BillFaeth.com

NOTABLE QUOTES (KEY LESSONS):

1:02:41  “…The people that outwork their competition were the ones that win. It's a really fucking simple formula...”

- Bill Faeth

Get coached on how you can repurpose your existing home into an Airbnb with me:

https://experimentrealestate.com/hospitable-hosts

Guesty Unique Link: https://hosts.guesty.com/?=therealestateexperiment

Apply for an American Express Card with this link: http://refer.amex.us/RUBENKr8et?xl=cp01&mpt=v0

#marketing #realestate #shorttermrental

Today marks a milestone for Experiment Nation as we’ve reached our 200th episode mark! This means you now have 200 vetted experiments of knowledge that you can use in your respective lab. Join Ruben as he takes a look back at the numerous resourceful interviews from practitioners in the lab and recaps his most notable and favorite ones. During these 200 episodes Ruben has had the chance to extract concrete blueprints and ingredients from true leaders in their respective real estate & business niches that experiment nation can all delve into and model in their own labs. We are so humbled to have had these leaders officially become part of experiment nation just as much as you’ve become part of our community as listeners & practitioners!

This recap includes some of our favorite practitioners that include Michael Sjogren, Phil M. Jones, Tony Whatley a.k.a the Side Hustle Millionaire, Mr. ‘Beez’ Hendricks, John Jonah and more!

Ruben intends to podcast until the end of time, so with this 200 episode milestone, expect a whole lot more to look forward to thanks to the team at InvestedTalent.com ( our podcast production team) – what this means for you is an endless amount of experiments that you can learn from but most importantly model and take action on. In all of these episodes it is critical to remind yourself that just like the guests that have come on The Real Estate Experiment show, remember YOU are only one experiment away…

Let’s Build!

HIGHLIGHTS OF THE EPISODE:

1:29 200th milestone

5:00 200th Highlights

KEEPING IT REAL:

0:38 Introduction

4:13 Featured on Forbes

5:29 Episode 79 & 91

7:11 Power of convincing

12:05 Amazing CPAs

16:02 onlinejobs.ph

19:40 Episode 161 & 122

21:37 Episode 138 & 149

25:11 Episode 174, 89, 99

31:48 Planting 'seeds'

NOTABLE QUOTES (KEY LESSONS):

“ …It's not about the listenerships, right? I don't even look at the downloads. I know we have a lot, thousands and thousands but that's not what I look for. I look to network..” - Ruben Kenya

Get coached on how you can repurpose your existing home or investment property into an Airbnb with me:

https://experimentrealestate.com/hospitable-hosts

Guesty Unique Link: https://hosts.guesty.com/?=therealestateexperiment

Hospitable Hosts book: https://amzn.to/3e4LEhE

Instagram: https://www.instagram.com/therealestateexperiment/?hl=en

Apply for an American Express Card with this link: http://refer.amex.us/RUBENKr8et?xl=cp01&mpt=v0

#milestone 

#realestate 

#highlights

Alex Sabio is a respiratory care practitioner turned real estate investor who not only lives and breathes real estate but he does so while still having his profession as respiratory therapist. Alex has grown his portfolio while hiring the best resources to help him and selecting the right kind of properties to maximize thousands of dollars in net cash flow per month to optimize for freedom and essentially spend quality time with his family. Alex currently has 5 short term rentals + 2 under contract and is able to implement systems and does it out of state.

Alex talks about trying to syndicate apartments and then his CPA (Amanda Hahn) tapped him on his shoulder to look into STR to material participation hours to claim as  real estate professional. Asking the simple question on where to invest next, led him to discover the Smokey Mountains in July 2020. From this deal, he was able to learn a business and then was able to teach it to his very niched community. He today has found tremendous fulfillment helping other healthcare professionals also achieve financial freedom. Alex quickly became the source of inspiration and practitioner to model within his healthcare network.

It’s one thing to have success in your own experiments but it’s another to help others achieve their own. Alex is living and breathing example of that as the respiratory therapist that doesn’t need to help others as healthcare practitioner to make a living but he simply does because he chooses to, the same way he’s chosen to live and breathe short term rentals and help others do the same.

HIGHLIGHTS OF THE EPISODE:

11:48 Opportunity cost

27:36 How did Alex offset his income

34:25 Best insight

KEEPING IT REAL:

0:00 Introduction

2:13 Alex's Story

6:23 Alex's Financial Freedom number

16:16 Alex's profession

23:35 Benefits of cost segregation

30:16 Investing the right person

32:14 Best time to reach out to a professional

34:58 Documenting app

38:24 Alex's ATM machine

41:19 Alex's cashback

44:52 Lessons alex learned

47:41 Appreciate the milestone

49:57 Alex's goal

NOTABLE QUOTES (KEY LESSONS):

 “ …The best time was yesterday and the second best time today..” - Alex Sabio

CONNECTING WITH THE GUEST

Instagram: https://www.instagram.com/the_real_alexsabio/?hl=en

Linkedin: https://www.linkedin.com/in/alex-sabio-06481542/

Get coached on how you can repurpose your existing home or investment property into an Airbnb with me:

https://experimentrealestate.com/hospitable-hosts

Guesty Unique Link: https://hosts.guesty.com/?=therealestateexperiment

Hospitable Hosts book: https://amzn.to/3e4LEhE

Instagram: https://www.instagram.com/therealestateexperiment/?hl=en

Apply for an American Express Card with this link: http://refer.amex.us/RUBENKr8et?xl=cp01&mpt=v0

#overachiever 

#realestate 

#success