Founders In The Lab with Ruben Kanya

Ryan Luke is a real estate investor with a very unique model of rental arbitrage baked into his portfolio of properties that he owns as well. Ryan uses his arbitrage model to scale quickly combining cash flow for ownership. He spent months perfecting his business before coming up with a very niched concept in the short term rental industry doing it uniquely overseas, primarily in Dubai. Fast forward now he’s amassed a portfolio of 300+ properties and built a community along the way. Ryan plans on expanding to 5,000 units by 2024, and he is well on his way. The franchise  arbitrage model is baked into his rental management – think strength in numbers –  and he has leveraged this successfully into a faster cash flow engine in real estate. . Any host looking to scale and borrow this proof of concept can do so, as Ryan says, ‘you don't need to create anything new, just model success..”

Starting a business is not an easy feat, but if you keep at it day after day—you are bound to succeed. After all, Rome wasn’t built in a day. Unfortunately, often with rental hosts they create another job in the process of managing their guests and rentals. Ryan Luke has found a way to work through this using a franchise type model. He’s made everything from scratch and teaches this model to hosts today alleviating them with what they struggle the most – back end operations. Tune in to find out how you can implement this model in your lab or simply plug into Ryan’s model as host as Ryan offers a franchise model as a service to those in a community who are a good fit.

HIGHLIGHTS OF THE EPISODE:

13:46 Good ratio

18:59 What is the scope of the business

41:24 Franchise as an asset

KEEPING IT REAL:

0:00 Introduction

2:47 Ryan's story

6:54 Franchise model

10:07 Buying asset

12:16 Target market

16:01 Family community support

21:44 Where is the team at

26:51 KPIs

28:56 Syndication-like model

30:32 Where did the spark come from

36:34 Ryan's next move

43:57 LukeCapitalGroup.com

45:56 Branding tip

Episode Hashtags: 

NOTABLE QUOTES (KEY LESSONS):

“ …I think this goes through pretty much all areas of business . You don't need to create anything new, just model success..” - Ryan Luke

CONNECTING WITH THE GUEST

Website: https://www.lukecapitalgroup.com/

LinkedIn: https://uk.linkedin.com/in/ryanlukeuk

Instagram: https://www.instagram.com/lukecapitalgroup/

Get coached on how you can repurpose your existing home or investment property into an Airbnb with me:

https://experimentrealestate.com/hospitable-hosts

Guesty Unique Link: https://hosts.guesty.com/?=therealestateexperiment

Hospitable Hosts book: https://amzn.to/3e4LEhE

Instagram: https://www.instagram.com/therealestateexperiment/?hl=en

Apply for an American Express Card with this link: http://refer.amex.us/RUBENKr8et?xl=cp01&mpt=v0

#mindset #realestate #education

Knowledge is truly power. Traci Gagnon who had only $21 in her bank account, bought a book for $14 that became the catalyst of her success. Now she is a real estate investor and an author. When you're on the edge, you'll do anything to survive—and survived she did. They also say that, ‘the master appears when the pupil is ready’,  and Tracy is an excellent example of this. She studied under the greats and became one of them herself. She never stopped being curious about what she didn't know yet, so she kept going and learned everything there was to learn from everyone who knew more than her.

Just like she said, the more you pay, the more you pay attention. She always puts the extra mile in her education, squeezing the ever bit of wisdom she can get. She believes a premium education gives you a long way of success. In this episode, she'll share the secret to her success and much more advice gleaned from those who came before her - all those masters who passed their knowledge down through time so that it could be preserved for future generations like us today to follow in their footsteps. Like Tracy and the greats that paved the way, they all understood very well that you are always one experiment away from success.

HIGHLIGHTS OF THE EPISODE:

9:16 What mindset shift is like

23:49 Strategies for the future market

44:01 Number 1 Key takeaway

KEEPING IT REAL:

0:00 Introduction

2:20 What does Traci do for a living

6:01 The foundation

13:07 How much Traci spends on education

18:22 What's the next thing you should focus on 2022

28:33 Moves an investor should make

32:00 Best move for investors

34:39 Tools for education

41:33 Skill that you should be working on

NOTABLE QUOTES:

“ The universe is always conspiring to help us. And as long as we know that, as long as we believe that and trust that it's the universe's responsibility to put the right books and the right people into our space.” - Traci Gagnon

CONNECTING WITH THE GUEST

Website: https://www.explodeyourcareer.com/

LinkedIn: https://www.linkedin.com/in/tracigagnon/

Instagram: https://www.instagram.com/tracigagnon.realtor/

Get coached on how you can repurpose your existing home or investment property into an Airbnb with me:

https://experimentrealestate.com/hospitable-hosts

Guesty Unique Link: https://hosts.guesty.com/?=therealestateexperiment

Hospitable Hosts book: https://amzn.to/3e4LEhE

Instagram: https://www.instagram.com/therealestateexperiment/?hl=en

Apply for an American Express Card with this link: http://refer.amex.us/RUBENKr8et?xl=cp01&mpt=v0

#mindset 

#realestate 

#education

Stay humble and work hard - Moriya Rockman, Co-Host of the Hospitable Host and Founder of Triangle Luxury, Smiling House Luxury and Villa Tracker. She fell in love with hospitality by chance when she immigrated to the Swiss Alps with her husband. There they had this very old villa where she hosted a friend; her friend introduced her to Airbnb and told her to put it on the market. And then things just snowballed from there - fast forward to today, Moriya has been able to build an empire from scratch with a hybrid management model, serving thousands of clients and helping thousands of investors.

HIGHLIGHTS OF THE EPISODE:

9:56 What comes first, location or property?

25:33 Management Process

46:38 Commission structure

KEEPING IT REAL:

0:52 Introduction

5:35 Maria's Story

13:23 Design and comfortability

14:16 Creating unique feelings

17:18 Strategic partnership

20:53 Communication techniques

32:54 Learning the standards of the client

37:09 Management/hybrid model

40:07 Triangleluxury.com

43:06 Property managers can give a forecast in our company

48:15 triangle-luxury.com / triangle.luxury

49:52 Moriya's great deal

NOTABLE QUOTES:

“I think as a company, as people, we try not to forget that we are still eye to eye. We are still smiling all the time” - Moriya Rockman

CONNECTING WITH THE GUEST

Website: www.smilinghouse.com

LinkedIn: https://www.linkedin.com/in/moriya-rockman-a3467a13a/?originalSubdomain=ch

Email: www.smilinghouse.ch

Get coached on how you can repurpose your existing home or investment property into an Airbnb with me:

https://experimentrealestate.com/hospitable-hosts

Guesty Unique Link: https://hosts.guesty.com/?=therealestateexperiment

Hospitable Hosts book: https://amzn.to/3e4LEhE

Instagram: https://www.instagram.com/therealestateexperiment/?hl=en

Apply for an American Express Card with this link: http://refer.amex.us/RUBENKr8et?xl=cp01&mpt=v0

 #airbnb #realestate #luxury

Be courageous enough to face rejection. Liam Carolan, a real estate investor and co-author of the Hospitable Hosts started out with humble beginnings as a product manager. The thought of leaving his job began weighing heavily on him so he devised a plan for how to do it. He listened intently to podcasts, audiobooks and invested in a mentor which essentially gave him the knowledge needed to start his own business in the short term rental niche and create a true productocracy. A productocracy is “a product or a service that has a distinctive value skew in the marketplace which incites unsolicited recommendations from its current customers, creating new customers. It was never smooth sailing from the beginning as he received about 50 NOs before getting his first YES! And yes indeed, this was just the beginning of what would soon become financial freedom for Liam and his family.

This episode is a long time coming, we’ve been wanting to set this up since working together on the new international best seller, Hospitable Hosts. In this episode. we talk about the ‘chosen grind’, what is rent-to-service accommodation, and everything about Liam’s cerebral approach to scaling and running a sound short term rental operation using a unique approach. Don’t miss this enlightening episode from such a humble and highly successful experimenter like Liam. And just like many of our guests here in the lab, he’ll be the first to tell you that you’re always just one experiment away!

HIGHLIGHTS OF THE EPISODE:

15:52 They're rejecting the offer not you as a person

35:11 What would have you changed if you started all over again

35:55 Failing forward

46:45 Four Pillars

KEEPING IT REAL:

0:46 Introduction

2:58 Hospitable Host Book

4:14 Leaving 9-5 job

9:07 Can you get rich quick

10:49 Quick is all relative

12:22 Liam's story

14:25 Be obsessed or be average

20:24 In every situation, there's an action to change the situation

23:07 Getting the first YES

30:45 Main obstacles

34:23 Proof of concept

40:13 How important is it to have to "pay to play"

43:10 Course junkies

45:37 Paradox of practice

47:28 Technology pillar

51:58 Furniture pillar

53:03 Zip and link

55:45 Analysis pillar

1:00:06 Management pillar

1:04:17 flow.page/liamcarolan

NOTABLE QUOTES

“ Your vibe is gonna attract your tribe” - Liam Carolan

CONNECTING WITH THE GUEST

Website: https://propertyaltcomplete.com/

LinkedIn: https://www.linkedin.com/in/liamsacarolan/

Email: https://gingergoldltd.co.uk/

Get coached on how you can repurpose your existing home or investment property into an Airbnb with me:

https://experimentrealestate.com/hospitable-hosts

Guesty Unique Link: https://hosts.guesty.com/?=therealestateexperiment

Hospitable Hosts book: https://amzn.to/3e4LEhE

Instagram: https://www.instagram.com/therealestateexperiment/?hl=en

Apply for an American Express Card with this link: http://refer.amex.us/RUBENKr8et?xl=cp01&mpt=v0

 #airbnb #shorttermrental #bnbmonthly

We got another experiment here at the lab for y’all. Andrew Street is both an entrepreneur and a short term rental host. His company, BnB monthly provides a new model for short-term rentals. His brand’s vision is to innovate midterm rentals: a 30-day plus stay. It's an elevated way of investing through a flexible leasing strategy. Plus, another factor is that it's an automated business, a marriage of technology, innovation and in the case of Andrew, dedication.

HIGHLIGHTS OF THE EPISODE:

22:02 Hosting hack

31:01 BnB Monthly goals

42:01 Four Pillars

KEEPING IT REAL:

0:34 Introduction

1:00 Bigger Pockets

4:59 About Andrew

9:16 Remote management company

11:31 Andrew's call to action

12:52 Turnover BnB

14:04 Hospitable app

17:31 Hostfully app

26:30 Amazon hack

29:39 Customer service is key

33:56 Midterm rentals

36:43 Structuring a 30 day minimum stay

40:05 www.BNBmonthly.com

42:45 Technology insight

43:47 Furniture insight

45:08 Analysis insight

47:38 Management insight

NOTABLE QUOTES (KEY LESSONS):

“Having that ability to just be responsive is gonna change the world for your guest” - Andrew Street

CONNECTING WITH THE GUEST 

Website: https://bnbmonthly.com/

Get coached on how you can repurpose your existing home or investment property into an Airbnb with me:

https://experimentrealestate.com/hospitable-hosts

Guesty Unique Link: https://hosts.guesty.com/?=therealestateexperiment

Hospitable Hosts book: https://amzn.to/3e4LEhE

Instagram: https://www.instagram.com/therealestateexperiment/?hl=en

Apply for an American Express Card with this link: http://refer.amex.us/RUBENKr8et?xl=cp01&mpt=v0

 #airbnb #shorttermrental #bnbmonthly

Today we have masters of design. The Karwells, creatively derived from a name combination of this powerful duo, is taking the STR world by storm. Emily with her background in fashion and retail, combined with Sarah's creative tenacity. They are a perfect example of polar opposites working perfectly together.

There are levels to this, or should we say, fundamentals to design, and they get a bit tricky when it comes to short term rentals. We'll talk about what to tackle first, their thought process when first entering properties, and how they've structured & partnered with their startup to have proprietary technology to help them find the best properties for their portfolio.

Emily and Sarah are on the verge of creating one of the most unique models, turnkey STR investing with partners. They have proprietary tech called Superhost Labs. We'll get a first peak and talk about how it all came together with help of their charisma and thought leadership via TikTok.

We love seeing ingredients and ideas not only come together but also work together, just like these two ladies who live it AND breath it and truly understand that you are always just one experiment away.

HIGHLIGHTS OF THE EPISODE:

1:54 The inspiration behind the name

13:10 Developing proprietary tech

22:23 Revolutionizing the turnkey short term rental

KEEPING IT REAL:

1:54 Introduction

6:11 Working together

11:48 What is Superhost Labs?

23:01 Tackling the fundamentals of STR designs

40:12 Most common design mistakes

44:20 How to structure a startup

NOTABLE QUOTES (KEY LESSONS):

“We learned that if you want a good product, there’s a minimum amount you need to invest to make sure your guests are getting a good experience. Hospitality First. Investing second.” - Emily Karnaz

CONNECTING WITH THE GUEST

Website: https://www.karwelldesign.com/services

Facebook: https://www.facebook.com/karwelldesign/

Email: [email protected]

Get coached on how you can repurpose your existing home or investment property into an Airbnb with me:

https://experimentrealestate.com/hospitable-hosts

Guesty Unique Link: https://hosts.guesty.com/?=therealestateexperiment

Hospitable Hosts book: https://amzn.to/3e4LEhE

Instagram: https://www.instagram.com/therealestateexperiment/?hl=en

Apply for an American Express Card with this link: http://refer.amex.us/RUBENKr8et?xl=cp01&mpt=v0

#airbnb 

#shorttermrental 

#superhostlabs

One of the most dominant property management softwares is Guesty For Host App which helps  short term rental operators automate their front, middle and back office operation as short term rental hosts regardless of size of their business. As a matter of fact, Guesty for Hosts is the app that we use internally to manage all of our short term rental units that we own and manage.

Guesty for hosts gives new and seasoned operators the ability to synchronize all listings into one place, automate guest communication, easily integrate with the industry's top OTAs, dynamic pricing tools and a selective group of smart lock vendors to truly systematize your daily experiments in the short term rental space. This includes but is not limited to being able to generate income reports, and even the ability to create a direct booking website in less than 5 minutes.

We sit with Markus Nordvik, one of the GMs and masterminds behind the Guesty For Host application. He shares with us the vision of the app and what’s to come as Guesty continues to serve the budding short term rental operator. We're also hosting Alex Sabio - a real estate investor who's been using Guesty For Host in his latest experiments. He'll share his insights  on how he leverages Guesty as a growing operator with a full time career in healthcare.

In the lab we can say Guesty for hosts has helped us elevate our STR experiments  but don’t take it from us, take it from the experts & practitioners themselves in this episode with Markus and Alex. 

HIGHLIGHTS OF THE EPISODE:

7:24 Experience as a Guesty For Hosts user

17:51 Guesty for Pros app

24:10 Tips for new Guesty For Hosts app

KEEPING IT REAL:

0:54 Introduction

3:32 Getting into short term rentals

9:33 Favorite feature of the guesty for host app

14:43 Gaps missed or available

20:57 Who's the Guesty for Pro app for

22:32 Other elements are missing from the app

NOTABLE QUOTES (KEY LESSONS):

“There are gonna be a lot of different PMSs out there with high level PMSs and then some extremely basic one. But bang for your buck. Guesty For Host does it for me. I don't want it to be complicated. I don't want it to be too basic either. And the price is just right” - Alex Sabio on Guesty For Host app

CONNECTING WITH THE GUEST

Website: https://hosts.guesty.com/

Linkedin: https://www.linkedin.com/in/mnordvik/

Instagram: https://www.instagram.com/the_real_alexsabio/?hl=en

Linkedin: https://www.linkedin.com/in/alex-sabio-06481542/  

Get coached on how you can repurpose your existing home or investment property into an Airbnb with me:

https://experimentrealestate.com/hospitable-hosts

Guesty Unique Link: https://hosts.guesty.com/?=therealestateexperiment

Hospitable Hosts book: https://amzn.to/3e4LEhE

Instagram: https://www.instagram.com/therealestateexperiment/?hl=en

Apply for an American Express Card with this link. We can both get rewarded if you're approved! http://refer.amex.us/RUBENKr8et?xl=cp01&mpt=v0

#app 

#shorttermrental 

#brand

How do you build a brand in the STR community, stand out, and make your guests feel even more welcome? This episode, I have the pleasure of stepping into the lab with my man, John Hildebrand, who is all about investing in short term vacation homes away from home while building a  brand in the STR community. His story and approach to build an Airbnb business around an established brand and reputation will inspire you on your journey. From helping others build their brand as photographer to building his own in the short term rental niche, John shares his humble beginnings as a photographer and how that ultimately led him down a path to becoming one of the first Airbnb Brand Ambassadors.

I'm so excited to share this fun talk with John. He's one of the STR community's most original, creative and inspiring entrepreneurs. He'll talk about how he got started in Airbnb as a student with ‘school hacking’, how he moved back home and expanded into Arizona, how he learned heating the hard way (but made it worthwhile!), and how concierge service will be the future of STR. Every superhost will want to hear what he has to say and emulate his energy. Even though he started as a photographer and a student with debt, he made it all work at the end, thanks to his attitude. A perfect reminder that YOU are ALWAYS one experiment away.

HIGHLIGHTS OF THE EPISODE:

19:02 Is it all about location?

34:32 How to Brrrr with numbers

44:40 Airbnb Brand Ambassador

KEEPING IT REAL:

2:35 Audio DMs and reciprocal energy

4:47 John’s Photography background

10:00 Paying the bills and school hacking

12:24 How John got into Airbnb

16:31 Why look at a million houses?

19:02 Is it all about location?

24:28 Moving to Arizona

27:21 Lightbulb moment: Scaling

29:31 Bigger Pockets plus Buy and hold?

39:37 John’s portfolio

44:40 Airbnb Brand Ambassador

51:44 John’s coaching and webinar

59:16 Three tips from John

CONNECTING WITH THE GUEST

Website: https://www.hildehomes.com/

Instagram: https://www.instagram.com/johnhildebrandsicky/?hl=en

YouTube: https://www.youtube.com/channel/UCtSryk8gxjf8i4CEu5whRng

Facebook: https://www.facebook.com/hildehomes

Get coached on how you can repurpose your existing home or investment property into an Airbnb with me:

https://experimentrealestate.com/hospitable-hosts

Guesty Unique Link: https://hosts.guesty.com/?=therealestateexperiment

Hospitable Hosts book: https://amzn.to/3e4LEhE

Instagram: https://www.instagram.com/therealestateexperiment/?hl=en

Apply for an American Express Card with this link. We can both get rewarded if you're approved! http://refer.amex.us/RUBENKr8et?xl=cp01&mpt=v0

#business

Ryan Webster is a multifamily investor and operator. Before he began working in real estate, Ryan enjoyed the opportunity to build things and sell them off. But then he reached a turning point in his mid-life journey (a crisis, if you will); something was still missing, and that time with his family. In our path to provide and pursue excellence, it's easy to lose sight of why you are doing it in the first place. So he pivoted towards investment and managed a way to make passive income while also investing alongside other strategic partners who shared his commitment to excellence. That is how Equity Yield Group exists today.

Equity Yield Group’s aim is one of the most prominent and trusted real estate investment firms specializing in institutional grade multifamily assets. What makes them different is their groundbreaking formula. Their company provides clients with robust, calculated returns without losing sight of our ultimate goal; preserving capital. They can afford to make strategic investments without risking too much, thanks to Ryan’s diverse experience. Come listen to how it all came together. Journey with us from Ryan’s ups and downs, family life, and failures. When you hear his story you won’t ever want to give up in your respective lab, because like Ryan, you’re always just one experiment away.

HIGHLIGHTS OF THE EPISODE:

6:06 - What makes equity yield different from everybody

13:22 - Renovation Bump

37:17 - Managing a fund/portfolio

KEEPING IT REAL:

0:30 - Introduction

2:57 - Ryan's Story

3:50 - Equity Yield Group

9:23 - Range of rates

15:09 - Why Florida

17:13 - Operator experience

18:35 - Passive investors

20:09 - Third party applications

21:26 - Referrals

24:59 - How to get more investors

26:57 - Finding the right business partner

28:12 - What makes things work with your business partner

29:27 - Opportunities of Ryan's business

33:50 - Future of Equity Yield Group

NOTABLE QUOTES (KEY LESSONS):

“There's some different benefits for investors investing in a fund. Beyond diversification, you also kind of get the benefit of being able to kind of invest in a time machine. Because if you're coming into a fund that already has assets that were purchased with cheaper debt, uh, before rates started going wild, those deals are gonna have higher cash flow cash flow.” -Ryan Webster

CONNECTING WITH THE GUEST

Website: https://www.linkedin.com/company/equity-yield-group/?trk=similar-pages

Facebook: https://www.facebook.com/pages/category/Real-Estate-Investment-Firm/Equity-Yield-Group-104940504437848/

YouTube: https://www.youtube.com/channel/UC4aRGm_b8VPbBKxMqZ_qYIw

LinkedIn: https://www.linkedin.com/in/ryan-webster-3104841a9

#Multifamily 

#Syndication 

#Investing

Sometimes we are pulled in many directions when pursuing our goals. If you have a lot of projects on your plate, you need to find the most efficient way to work so that you can stay sane and maintain momentum. Don’t let the overwhelm break you, instead break all your goals down into manageable chunks. I mentioned a book that teaches the importance of mapping out your NEXT 15 MOVES. After all, if you want X Y Z then you have to work on A B C first.

No matter how many steps you have to get to point Z, it won’t feel as overwhelming when your goals are mapped out because you get to be more conscious about each step. The whole point is to experiment, fail, learn and repeat; and when you do this enough times - you’ll surpass what you envisioned. Remember you’re just one experiment (at a time) away.

https://experimentrealestate.com/hospitable-hosts

Subscribe to our Youtube channel!

Podcast: https://podcasts.apple.com/us/podcast/real-estate-experiment/id1341895972

Instagram: https://www.instagram.com/therealestateexperiment/?hl=en

Apply for an American Express Card with this link. We can both get rewarded if you're approved! http://refer.amex.us/RUBENKr8et?xl=cp01&mpt=v0

#goals 

#accountability 

#experiment