Founders In The Lab with Ruben Kanya

Let’s step into the lab with Steve Hoffman (Captain Hoff) who is the Captain & CEO of Founders Space, one of the world’s leading startup accelerators. Founders Space was ranked the #1 incubator for overseas startups by Forbes and Entrepreneur Magazines.

Hoffman was the founder and Chairman of the Producers Guild Silicon Valley Chapter, served on the Board of Governors of the New Media Council, and was a founding member of the Academy of Television’s Interactive Media Group. While in Hollywood, Hoffman worked as a TV development executive at Fries Entertainment. After that, he went on to pioneer interactive television with his venture-funded startup, Spiderdance.

In this episode, you will learn how to think outside of the box as an entrepreneur, create a profitable startup business, and make even more money by expanding overseas.

HIGHLIGHTS OF THE EPISODE:

2:48 - Background of the guest

5:28 - Innovation helps everywhere

7:12 - Value with both incubator and accelerator

16:16 - The programs we offer

26:24 - A great team to succeed

32:50 - The network effect

36:37 - The platforms for innovation

44:19 - Multiple sources to stay on top of innovation

KEEPING IT REAL:

7:48 - The hardest thing entrepreneurs do and their first job

9:42 - The biggest fallacy in entrepreneurship

12:50 - Being a little naive in entrepreneurship is a good thing

20:49 - The borrowing of ideas

26:50 - 2 ways to breakthrough as a startup

47:43 - The five forces

NOTABLE QUOTES (KEY LESSONS):

 “This is the biggest fallacy in entrepreneurship. Everybody thinks you have that brilliant idea, that epiphany, that thing that could change the world before you dive in. Well, that’s totally backward. It’s actually the opposite of what you should be doing in your head. In the beginning, it is usually wrong, partially wrong. It might not be totally wrong. You might have an idea where to go, you haven’t got there yet and if it’s something totally new that nobody’s done before. Then, whatever you are imagining you haven’t done either and you won’t actually know it works until you start doing it.” 

“In order to be an entrepreneur, you have to be a little crazy. You have to just dive in not knowing everything because you can’t know everything. And actually, the people who know everything, the industry experts, they’re usually stuck, trapped in a box by their own knowledge.” 

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This week in the lab we introduce you to John Casmon who is a multifamily real estate entrepreneur and marketing maven with extensive experience collaborating with others to deliver profitable results.

John hosts the popular and growing real estate podcast, Target Market Insights — which is one of the hosts who covers multifamily and marketing in one place. John also hosts the Chicago Multifamily Club and Co-created the Midwest Real Estate Networking Summit. John has also partnered with investors on over 900 units in multifamily valued just under $100 million.

As a real estate investor, watching this episode is crucial to your path to success. You will learn how to raise the quality of your brand, your service while giving a better experience to your clients. It is not every day that we have real estate and branding junkies in the same lab together, tune in!

HIGHLIGHTS OF THE EPISODE:

02:36 - Background of the guest

10:27 - The risk and the mindset

20:21 - Branding and Marketing

50:37 - Being consistent in developing content

52:33 - Unique branding advantage

56:44 - Finding your core target investor

01:06 - Take a step and take action

KEEPING IT REAL:

05:29 - The corporate background

16:16 - How much money to play with?

19:53 - Understanding how everything works together

24:38 - The key for personal branding

29:40 - The personal branding and corporate branding

35:42 - How do you connect and engage with your target audience?

45:48 - Figuring out the next logical step

47:32 - Being a general partner

NOTABLE QUOTES (KEY LESSONS):

“I always tell people is whenever you're facing a situation, you don't know how you're going to get something done. Don't ask yourself, you know, don't throw the pity party that kind of stuff. Just ask yourself. How can I do this? If you are thinking I can't do this or oh, my goodness, this is going to be hard. That's not the place. But if you can ask yourself, how can I do this now, you're putting yourself into a solutions-focused initiative to find the answers.”

“When you are a small business owner, you rarely have the ability, the resources, the budget, to think that far in advance, because you are trying to survive.” 

“Branding and marketing can easily be confused with each other. They are very different things. Marketing is all the stuff you say, all the stuff you do, all the messages you put out there. Branding, is how other people see you”

CONNECTING WITH THE GUEST

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This week in the lab we have California real estate broker Mark Khuri who has been a real estate investor since 2005. In addition to being a co-founder of SMK Capital Management, Mark has been involved in sourcing, underwriting, acquiring, raising capital, rehabilitating, managing and selling both residential and commercial investments throughout multiple markets in the US.

Mr. Khuri has analyzed hundreds of investment opportunities and has successfully bought, renovated, sold and invested in over 120 properties with a combined value over $1 billion and created and managed over 40 real estate partnerships with investors. As a co-founder of SMK, Mark and his partners believe that diversification and risk management is achieved through ownership of multiple properties in multiple regions. So in the last decade, Mr. Khuri and affiliates of SMK have invested in over 45 commercial real estate opportunities across numerous asset classes including mobile home parks, self-storage facilities, multi-family communities, retail shopping centers, oil wells, student housing, vacant land, short-term debt and ATM’s.

Don’t miss out on Mark’s strategies to effectively broaden the range of your investment opportunities specifically in residential and commercial properties.

HIGHLIGHTS OF THE EPISODE

01:06 - Background of the guest

02:12 - How was SMK Capital founded?

04:45 - The backbone and core pillars of SMK Capital

15:37 - What are the Pros and Cons of investing in funds?

19:20 - Physical occupancy and Economic occupancy

31:17 - Most reliable strategies to increase value in real estate

43:44 - Which asset class is better in the market?

KEEPING IT REAL

08:14 - What is the investor trying to achieve?

10:20 - What is it like to work in SMK?

23:19 - When is the right time to risk funds when hitting the project returns?

26:49 - What strategy do you use in investing in real estate?

39:30 - How does ATM space help with investors?

47:07 - Where does Mark Khuri focus on more?

51:57 - Why wouldn’t you go into developing Multifamily apartments?

NOTABLE QUOTES (KEY LESSONS):

“It is really two things lower risk and diversification that is the main purpose of a fund and assuming you have let’s say 20 properties in the portfolio or fund, the downside of that is if one of them does very well or two or three do very well, your overall return isn’t gonna skyrocket because it’s the smaller percent of the total versus an individual deal” 

“Why we may have move forward if we think the price is not as competitive as maybe five years ago, which is often the case these days with deals there’s a lot of eyes on them, cap rates are going down and so you know that’s just nature of the market, if you don’t get used to that and comfortable seeing it then you’re probably not going to invest in a lot of deals for the next few years.” 

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This week Billy Keels enters our lab from overseas. As a well-traveled investor also known as the ‘happy corporate employee’, Billy has effectively done his investing in the U.S. while being overseas in Barcelona, Spain.

Billy is on a mission to share with other corporate employees that the buck doesn’t have to stop at your job. As a matter of fact, he preaches what he practices, while having had a very successful career in sales leadership, Billy has also been investing in the U.S. long-distance simply because the returns were greater than his local marketplace. Billy did not let his corporate job or distance get in the way of his dreams of creating passive income. He’s now sharing the journey, path and providing an opportunity for others to invest with him.

Billy is certainly not afraid to do things differently as he has found numerous ways to create wealth that include but are not limited to traditional real estate investing. While his company focuses on aggregating capital for the purpose of investing it in real assets such as smaller multifamily units, apartment complexes, mobile home park communities, he also brings new vehicles to the table such as ATM machines and equipment used in the energy sector in various locations across the USA.

If this wasn’t enough Billy keels shares his wisdom and super connects himself with leaders as the host of the Going Long podcast. He loves speaking with clients about how to improve their current business situation, engaging with his investors on creating winning strategies, and spending time with friends/colleagues on how to maximize control of their financial lives. If you want to find out how there should be no excuse for you to become a passive or active investor regardless of your employment status or location globally — then step into the lab and tune in to enjoy this one.

HIGHLIGHTS OF THE EPISODE

04:42 - The Mindset of How Instead of Or

08:53 - Stumbling upon Design

10:59 - The Difference Between Core Values and Priorities

12:28 - A Recovering Perfectionist

18:02 - Coaching a Good Student

KEEPING IT REAL

25:24 - Two Types of Perfectionists

28:42 - Finding Your Mentors

29:52 - Cashflow First

33:22 - Benefits Outside the Country

34:56 - Currency Fluctuation

43:23 - The Very Beginning

47:55 - The Money Problem

50:30 - Building the Team

53:07 - Passive Investing

58:19 - Different Team, Same Principle

NOTABLE QOUTES (KEY LESSON)

“This is part of learning because you can learn from the mistakes of others. And I made a lot of mistakes, a whole lot of mistakes.” - Billy Keels

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We're back in The Real Estate Experiment lab with another episode. This week, we have the pleasure of having Mark Ritter on board, CEO at MBFS & Nu Direction Lending. From his early days as a credit union loan officer in 2001, he has grown to become the CEO of a CUSO that serves more than 40 credit unions and provides $500 million in business loans. In his previous role as an executive, he created one of the most successful lending programs. His specialty is transforming unprofitable branches into revenue-generating machines with strategic change.

Mark Ritter, steps into the lab and shows us how in addition to leveraging banks you can also leverage credit unions as an investor. Tune into this episode to learn how to leverage credit unions to acquire real estate.

HIGHLIGHTS OF THE EPISODE

01:45 - Background of the guest

08:53  Approachable, Friendly Process

11:56 - The cycle of money

21:16 - Relationships in financial services

34:22 - Credit union service organization

44:42 - New direction lending

47:31 - Key takeaway

KEEPING IT REAL

6:24 - How is a credit union different from a bank

17:51 - How the relationship matters with a credit union

36:34 - How does commercial lending work?

31:59 - What are the biggest mistakes people make?

39:07 - What is the biggest misconception around credit unions?

42:46 - How do I take that first step?

NOTABLE QUOTES (KEY LESSONS):

“What the credit unions actually do is work cooperatively. We work with about seventy-five credit unions now. So really, when you meet with your local credit union, that's nice and friendly on the corner and wants to help you, you're dealing with the power of hundreds of billions of dollars in assets to put that money to use for there. So you're getting that scale of working with a large lender, but in our community lending atmosphere.”

“If you've always said I wanted to value that relationship, I want to be in that. I want to be an insider. The credit unions are a place to check out because not only are you not a customer, you're a member, and that's who the ownership of the institution is for. So we're not sitting in our ivory towers and everything that you've always said that you wanted in a financial institution. As far as that seat at the table, you can have that through a credit union.”

CONNECTING WITH THE GUEST

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Our guest this week is Cat Stancik, founder of Action Incubator, best-selling author of "7 Principles for a More Productive and Fulfilling Life" and creator of the Lead Boss System.

With her unique online persona, Cat stands out from the rest. Not only is she a highly sought-after business strategist with the experience she’s had working at a top consulting firm in the world, with the addition of her certifications, one being from the ICF, but she also doesn’t solely rely on these to stand out as a business strategist in the marketplace. Instead, Cat builds on her core values which includes being very clear with herself first which carries over to the focus and strategy that her clients need to attain their vision. Consultants and coaches come to her when they're ready to say NO to overly automated, time-consuming, repetitive, and overly salesy tactics that leave everyone feeling less-than. Step into the lab with Cat to gain clarity and strategy in your mindset for your business. Join us to get the full scoop!

HIGHLIGHTS OF THE EPISODE

02:55 - Background of the guest

06:52 - The right mindset

08:19 - Creating that 10-year vision

22:54 - Be willing to fail

28:17 - JUST JUMP

52:45 - Honoring your values

KEEPING IT REAL

05:23 - Strategies that are going to help you build an empire

08:44 – The Unsexy Truth

40:16 - Set up a structure that enables them to be successful

44:09 - WHY you want to build a business

50:36 – The right lead

01:04:01 - Referral of a lifetime

NOTABLE QUOTES (KEY LESSONS):

“If you cannot feel it’s possible, then it cannot be, and so if we grow our possibility spectrum, if you will and allow more things that are possible, you know outcomes to be realized, then we can continue to grow.” 

“Do it again, because you cannot dismiss what you achieve to lock, when you repeat your success, you are demonstrating that you have the capability which means that you are reinforcing your ability to believe in yourself and to deliver consistency in your life.” 

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We have Tony Javier in the lab this week, owner of an INC 5000 rated real estate investment company, which is also among the nation's most rapidly growing companies.

Since 2001, Tony has been investing in Real Estate completing close to 1,000 flips. With Tony's Real Estate Investing business fully automated, he now focuses to help other real estate investors through his Masterminds, Gap Funding, and very unorthodox marketing strategy -- leveraging the good old Television. In a time of social media where others would say TV is dead, Tony applies his marketing strategy through TV commercials to grow his businesses and is helping other investors do the same. Tune into another Digital Asset Series special!

HIGHLIGHTS OF THE EPISODE

4:00 - Utilizing programs

8:10 - Entrepreneur by heart

9:28 - Dive into a business, systemize the business

10:35 - The vision and strategy

12:12 - Private Money Lending

14:30 - Gap Funding Solutions

15:40 - Nobody doing TV, “No one really does it.”

KEEPING IT REAL

18:35 - Benefits that most of us overlook when it comes to TV

19:15 - Five benefits of TV commercials

26:00 - Digital Real Estate

29:00 - Designated Marketing Areas (DMA)

31:35 - How media process works

33:30 - Misconceptions

35:55 - Who does this work for the best?

37:50 - Leadership

40:00 - The Real Estate Masters

41:30 - What is next for Tony Javier?

KEY NOTES

32:36 “We stick to what we know works and don’t get too far outside of that.”

CONNECTING WITH THE GUEST

Website: www.realestatemasterstv.com

Facebook :@RealTonyJavier

LinkedIn : www.linkedin.com/in/tonyjavier/

This is the official launch of The Real Estate Experiment's new Digital Assets Series. What better way to start than with the brilliant mind behind Content 10x, content repurposing expert, Amy Woods! Amy stepped into the lab to share with us a formula that our team at InvestedTalent.com is very familiar with, that’s the art of repurposing content. Amy couldn’t be anymore qualified to share this strategy to experiment nation as the go to repurposing expert in the space.

Her business, Content 10x, helps businesses, brands and influencers/thought leaders maximize their audience reach by repurposing their original content. She has spoken on stages around the world about this under-utilised strategy - including at Podcast Movement, Podfest, Content Live, Retain Live, Agency Transformation Live, Youpreneur Summit, RadioDays Europe...and more. And, in 2019, she went on to publish a best-selling book called Content 10x!

We couldn't be more honored to have Amy Woods as guest on the first episode of this new series. Her work is an example of true experimentation, especially on the digital front! Be sure to tune in to understand the very same strategy that we use for our investors at InvestedTalent.com

HIGHLIGHTS OF THE EPISODE

03:53 – Background of the guest

12:32 – Why is content so important?

15:23 – Personal Branding vs. Corporate Branding

21:57 – Digital footprints

23:27 – Good Content vs. GREAT Content

KEEPING IT REAL

26:36 – Seven, Eleven, and Four

29:46 – What does it mean to Repurpose Content?

31:57 – What content should you create?

36:22 – How many pieces of content can you make from a 30 to 60-min video?

42:05 – Create platform-specific content

47:07 – Every piece of content is valuable

50:43 – The coolest repurposing-related stories

56:10 – Why is consistency so important?

1:00:31 – Vulnerability is a strength!

1:05:03 – Long-term perspective on content

1:09:48 – The importance of building your network

1:13:09 – Content oversaturation

RAPID FIRE QUESTIONS

1:15:42 – If you could pick only one platform for your business, which one would it be

1:21:15 – Best form of content: Video

1:22:13 – Favorite book: The Longest Day by Cornelius Ryan and Rich Dad, Poor Dad by Robert Kiyosaki

1:24:18 – Best software: ClickUp

1:25:10 – The impact of repurposing content for you in one word: Profit

1:25:47 – Favorite content creator: Zach King

NOTABLE QUOTES (KEY LESSONS):

“Repurposing content means finding creative ways to communicate a message in different formats, in different locations. And it’s all about therefore expanding the reach and how you connect with people.”

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Robert is best-described as a true embodiment of what experimenting is all about, finding solutions through his many experiments as an innovator in the real estate investment industry thanks to his ability to create software, tools, and services that enable real estate investors to do things better and faster.  With well over a decade of experience in the industry, he started off as a learner for 10 years then became a practitioner by taking action. By beginning his journey in wholesaling, he then chose turnkey after wholesaling rentals, fell into property management to then flipping homes to turn them into the way they should properly be managed. Robert then sold and managed hundreds of investment properties, and has built three successful startups from the ground up.

Outside of our lab, he is a highly sought-out speaker in both real estate investing and software solutions as well as a philanthropist, as he gives back to the industry through his mentorship program and business coaching services. When he’s not spending time with his wife, or chasing his energetic son around the pool, he can be found looking for new ways to change the industry, one experiment at a time.

HIGHLIGHTS OF THE EPISODE

01:09 – The Million-Dollar Question: How did you get RealEstateInvestor.com?

03:19 – Which ‘itch’ came first?

05:08 – From learner to practitioner

09:13 – Wholesaling experience

11:02 – Why Turnkey?

14:07 – The Wholesaling to Turnkey Transition

16:13 – The Dual Test: Do you actually have a business?

KEEPING IT REAL

20:07 – Podio: The tool that opened up doors

24:00 – Building a franchise business model

27:45 – Knowing when to say yes

33:42 – Evaluating ideas and opportunities

37:11 – Perseverance pays

44:06 – If given the chance, would you have done things differently?

45:47 – How do you know when an integrator is ready?

47:47 – God at the center of everything

53:36 – What’s next for Robert Syfert?

NOTABLE QUOTES (KEY LESSONS):

“I actually walked out of the office that day, for the first time in my life I said, “Aha! I finally figured out what I haven’t figured out for a decade. I just need to go all in into Real Estate and give it every single thing I have, every ounce of my body and being, burn my bridges or boat, so to speak, and I did. And that was it, I just went into Real Estate. As people would think, “Ah, and then you made millions!” Yeah, no, it didn’t work out that way. I actually worked more than I ever thought I would work in Real Estate.”

CONNECTING WITH THE GUEST

Check out Robert’s new book “Who Am I, I am You”

RealEstateInvestor Website

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Savannah is a full-time Registered Nurse in Los Angeles, California. She helps manage multiple departments at a busy, magnet-recognized hospital. She is also a Real Estate Investor, primarily value-add multifamily syndications. .

Working as a Registered Nurse has taught Savannah how to thrive in a fast-paced, interdisciplinary team of medical professionals.  Savannah applies the same amount of meticulous attention to detail, problem-solving skills and constant communication from her career to the real estate world as a multifamily real estate syndicator. Savannah also leverages her network of health professionals to invest and has gone as far starting a niched meetup group called ‘The Networth Nurse’ for healthcare professionals looking to invest in real estate with her. Saving lives and building communities, how much more can you ask for? We’re humbled to have her stepped into the lab.

If you’re a healthcare professional looking to invest with someone who not only speaks the language at work but also brings as much care towards her deals as she does for her patients, then you’ll want to tune into this one immediately and plug into Savannah’s network to nurse and grow your networth.

HIGHLIGHTS OF THE EPISODE

3:51 Motivations, Hearing Stories and Learning different Strategies

5:10 Organization is the key

6:13 Insights and Resources

8:50 Investing out of state

12:45 Pulling out a second mortgage or Loan concept

13:15 No risk investing out of state

15:00 BRRRR method

19:25 Multifamily Investment Deals

KEEPING IT REAL

22:10 Consult with Experts

28:00 Prioritizing your time

29:55 Willow Investment

32:36 Anyone can start Real Estate Investment

33:10 Strategy with figuring things out

35:58 Paradigm shifts that needs to take and context

38:50 The Networth Nurse

41:25 Importance of Podcasting

43:30 Connecting with people

NOTABLE QUOTES (KEY LESSONS):

“Don’t knock it until you try it”

“Team starts underneath the roof of your home”

CONNECTING WITH THE GUEST

Website: thenetworthnurse.com

Instagram : https://www.instagram.com/ thenetworthnurse /

LinkedIn : linkedin.com/in/savannah-arroyo-063ab3106