Alex walks you through his process for building an employee influencer program.

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Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

—

Check Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• growthpair - https://www.growthpair.com/

• distro - https://youdistro.com/ 

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Alex breaks down seedstrapping. What it is, why it's in vogue, what the internet thinks, and how you should think about it in the context of your business.

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Show Notes:

(0:00) A note from our sponsor

(4:26) Intro to seedstrapping

(6:20) Why seedstrapping is in vogue

(9:15) Founder take on seedstrapping

(12:40) VCs views on seedstrapping

(14:00) My take on seedstrapping

—

Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

—

Show links:

• HackerNews on seedstrapping: https://news.ycombinator.com/item?id=36508471

• VC on seedstrapping: https://x.com/nikunj/status/1908155930690359437

• Josh Payne Linkedin post: https://www.linkedin.com/posts/jnpayne_when-i-started-my-first-company-in-2011-activity-7292920969323503617-JJKk?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAuMh6ABe5yrIF2I6gDHnZ3Fpixhetg9Rfg

• Zapier CEO interview: https://www.youtube.com/watch?v=CZ36aQDjcC4&t=906s&pp=ygUSd2FkZSBmb3N0ZXIgemFwaWVy0gcJCYQJAYcqIYzv

Check Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• growthpair - https://www.growthpair.com/

• distro - https://youdistro.com/ 

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Alex pitches you on Codex, his AI prompt database idea. He gives you the elevator pitch & likely questions a venture investor would have. 

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Show Notes:

(0:00) A note from our sponsor

(2:28) Welcome back to Founder’s Journal

(4:00) What is Codex? 

(4:20) Two truths in prompting

(6:05) Elevator pitch

(8:50) Biggest investor questions

(13:05) Conclusion

—

Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

—

Check Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• growthpair - https://www.growthpair.com/

• distro - https://youdistro.com/ 

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Alex talks through the science of procrastination, his own journey with it, and tools he uses to take charge of it. 

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Show Notes:

(0:00) A note from our sponsor

(2:28) Welcome back to Founder’s Journal

(3:33) Why we procrastinate

(5:23) Cognitive biases

(6:28) Hyperbolic discounting

(7:21) Temptation bundling

(8:40) Social commitments

(10:00) Conclusion

—

Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

—

Episode Links:

• Cognitive Biases: https://foundersjournalpod.morningbrew.com/13-dangerous-psychological-biases/ 

• Pomodoro Method: https://foundersjournalpod.morningbrew.com/my-favorite-productivity-method/ 

Check Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• growthpair - https://www.growthpair.com/

• CTA - https://www.creatortalentagency.co/

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Alex walks through limiting beliefs he’s faced from childhood through entrepreneurship as well as his process for healthily navigating them. 

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Show Notes:

(0:00) A note from our sponsor

(2:28) Welcome back to Founder’s Journal

(2:57) Exploring Limiting Beliefs

(3:48) High School Limiting Beliefs

(5:01) Morning Brew Limiting Beliefs

(8:07) Post-Exit Limiting Beliefs

(9:13) Understanding and Addressing Limiting Beliefs

(16:14) Conclusion

—

Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

—

Check Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• growthpair - https://www.growthpair.com/

• CTA - https://www.creatortalentagency.co/

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Alex breaks down how quarterly offsites are run at his companies & what separates great offsites from royal wastes of time. 

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Show Notes:

(0:00) A note from our sponsor

(2:28) Welcome back to Founder’s Journal

(4:09) General thoughts on offsites

(4:48) Well run vs. unproductive offsite 

(5:29) Key leadership roles 

(7:25) Sticking to the program 

(8:50) Item 1: Check-in

(9:30) Item 2: Previous quarter review

(10:35) Item 3: Review V/TO

(12:01) Item 4: Go through EOS tools

(12:28) EOS Tool 1: Organizational check-up

(13:16) EOS Tool 2: Accountability chart

(13:55) EOS Tool 3: People analyzer

(16:10): Item 5: Setting next quarter rocks

(16:50): Item 6: Identify, discuss, solve

(18:58): Item 7: Next steps

(19:18): Item 8: Conclusion

—

Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

—

Episode Links:

• Visionary vs integrator: https://www.eosworldwide.com/blog/95591-traction-thoughts-integrators-visionaries 

• Rocks: https://www.eosworldwide.com/blog/managing-quarterly-rocks 

• Scorecard: https://www.eosworldwide.com/blog/measured-managed#:~:text=The%20Scorecard%20provides%205%E2%80%9315,track%20to%20hit%20its%20goals.

• V/TO: hhttps://www.eosworldwide.com/vto-ty 

• Organizational Check-up: https://organizationalcheckup.com/oc/quiz.php?ucode=anonymous 

• Accountability chart: https://www.eosworldwide.com/blog/accountability-chart-or-organizational-chart 

• People Analyzer: https://www.youtube.com/watch?v=1MSVMM6bwCw 

• GWC: https://www.eosworldwide.com/blog/difference-between-capacity-and-get-it

• Making rocks SMART: https://www.eosworldwide.com/blog/tips-writing-smart-rocks 

• IDS: https://www.eosworldwide.com/implementer-posts/an-eos-implementers-guide-on-how-to-ids-identify-discuss-and-solve

Check Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• growthpair - https://www.growthpair.com/

• CTA - https://www.creatortalentagency.co/

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Alex breaks down a leaked internal memo by Tobi Lutke, CEO of Shopify. The memo details Tobi’s view on AI, expectations of how Shopify employees will use AI, and six AI action items for the company, top-down. 

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Show Notes:

(0:00) A note from our sponsor

(2:26) Welcome back to Founder’s Journal

(3:32) Shopify CEO AI interest

(4:48) Leaked AI Memo

(6:03) AI step function change 

(8:18) What is reflexive AI? 

(9:45) Point 1: AI is an expectation

(9:05) Point 2: Prototyping requires AI

(11:03) Point 3: AI performance reviews

(11:40) Point 4: Share AI learnings 

(12:29) Point 5: AI before human

(13:52) Point 6: AI adoption is required to-down

(14:08): Use this memo as an instruction manual 

—

Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

—

Episode Link:

• Shopify CEO memo: https://x.com/tobi/status/1909251946235437514 

Check Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• growthpair - https://www.growthpair.com/

• CTA - https://www.creatortalentagency.co/

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Alex shares his 6 strategies for identifying business ideas. 

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Show Notes:

(0:00) A note from our sponsor

(2:26) Welcome back to Founder’s Journal

(3:34) Business ideas are everything

(5:21) How I find business ideas

(6:25) Turning brain off autopilot 

(7:43) Friction finder

(8:10) The why ladder

(9:05) Game of ‘what if’

(9:50) Scan for repetition 

(10:36) Content-based ideas

(11:40) Conversation-based ideas

(13:32) Conclusion

—

Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

—

Episode Links:

• Marc Andreessen essay: https://pmarchive.com/guide_to_startups_part4.html 

Check Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• growthpair - https://www.growthpair.com/

• CTA - https://www.creatortalentagency.co/

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Alex breaks down his new business, Distro, the first AI content strategist. 

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Show Notes:

(0:00) A note from our sponsor

(2:26) Welcome back to Founder’s Journal

(3:34) Be a student of AI

(5:48) Post-It Note Pitch

(7:08) Launch process

(9:42) Create clarity before launch

(12:18) Moats in AI

(14:09) Go-forward plan

(16:05) Conclusion

—

Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

—

Episode Links:

• Distro: https://youdistro.com/

• AI cancer study: https://x.com/PeterDiamandis/status/1905266239720612160 

• Replit: https://replit.com/ 

• Testing the idea: https://x.com/businessbarista/status/1847032386887770326 

Check Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• growthpair - https://www.growthpair.com/

• CTA - https://www.creatortalentagency.co/

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Alex does a 2-year lookback on his 7-figure B2B content agency, storyarb. 

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Show Notes:

(0:00) A note from our sponsor

(2:26) Welcome back to Founder’s Journal

(3:00) 2-year storyarb review 

(3:36) Founding story

(8:05) The pivot

(10:03) Product evolution 

(13:01) Building the right team

(14:51) Financials & path forward 

—

Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex

—

Episode Links:

• Original storyarb tweet: https://x.com/businessbarista/status/1638176672485904384 

• Abby Murray: https://www.linkedin.com/in/abbymurray/ 

Check Out Alex’s Stuff:

• storyarb - https://www.storyarb.com/

• growthpair - https://www.growthpair.com/

• CTA - https://www.creatortalentagency.co/

• X - https://x.com/businessbarista

• Linkedin - https://www.linkedin.com/in/alex-lieberman/

Learn more about your ad choices. Visit megaphone.fm/adchoices