Today in the Founders Korner we have our special guest Roderick Jefferson here to drop some serious insight on the topic of sales, and why as a founder HOPE can never be your #1 strategy.
They discuss the topics of what is sales enablement, why you need to bridge the departments within your organization to sales, common first time founder mistakes, how to find the ideal sales person for your startup, when it’s crucial for you to just shut up and listen, plus more.
Roderick Jefferson is a Senior Executive with 20+ years of sales enablement leadership experience. He is also an acknowledged practitioner and keynote speaker in the sales enablement space that understands how to create bridges between internal organizations to empower sales to exceed expectations. Roderick is the author of the Amazon bestselling book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence. Which can be purchased here.
LinkedIn - https://www.linkedin.com/in/roderickjefferson/
He is currently an Executive-in-Residence with VentureScale and one of the founding members of the Sales Enablement Society. Roderick is also a member of several Advisory Boards, including Capella University, Autobound.ai, Sales for the Culture, and Selleration Inc.
Take a listen and leave us any of the questions and comments you may have bellow!
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Our Host - Sep is the Founder of Koridor and has a colourful and seasoned history of entrepreneurship in various industries! Through his array of ventures, he has a balanced and realistic understanding of the skills and knowledge required to thrive as a non-technical founder in a technical world. Fortunately for us, his primary passion has always been to help drive like-minded entrepreneurs to success.
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