On Founders365 today I am joined by Liza Horan. She is Editor-in-Chief of MindstreamConnect, an independent media site that covers the mind-body-spirit industry: Complementary and alternative therapies, natural health, and spiritual growth disciplines. Holistic wellness is growing exponentially and covers a wide swathe of sectors with the scope that the Global Wellness Institute tracks, yet it's still not fully represented. Many of the disciplines within mind-body-spirit are cottage industries and some face credibility challenges.
Her professional background is as a journalist and editor (newspapers, Reuters, magazines) and digital strategy leader and consultant (The New York Times. Co., Tennis.com, ESPN, Informa, Incisive media, British Standards Institution). She also has a track record of founding successful digital media start-ups, and coaching C-level executives on how to achieve goals by authentically representing their personal and professional brands through strategic communications, both online and offline.