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Foundry episodes
- 8: Starting a Facebook ad agency, with Uri Weinberger
Uri Weinberger left his big agency job, started his own Facebook ad agency, and grew his business to a 4-person team. Learn how he made the leap successfully, how he hires the right team members, and how he finds clients by helping people for free in Facebook groups and forums.
Links mentioned on the show
Adjust Media
Uri Weinberger on Facebook
52 min - 7: Starting an agency and finding clients through content marketing, with Adam Vazquez
In this episode, Leighton talks with Adam Vazquez from Strafire Media. Adam co-founded Strafire, a creative agency that helps business generates leads using websites, podcasts, and branded content.
Adam previously worked with Gary Vaynerchuck as part of VaynerMedia, Gary Vee’s digital agency. Adam and I talk about what led Adam to make the leap to starting his own agency and how Strafire uses content marketing to find their ideal clients.
Links mentioned on the show
Strafire Media
VaynerMedia
The Startup Show
The Six Figure Freelancer
Alex and Jenny interview
Ditching Hourly
The Stain ad
Uberconference
TeamGantt
Teamwork
Smartsheet
Adam Vazquez on Twitter
36 min - 6: Cultivating a six-figure mindset and pitching high-paying clients, with Jenny Beres and Alex Grizinski
What does it take to earn six figures as a freelancer?
One vital component of building a high-earning freelance practice is finding clients who are willing to pay you what you’re worth. Everyone has seen those Upwork job posts where a client wants to pay the equivalent of less than minimum wage for a service like writing, design, or development.
So how can you identify the right kind of client to pitch — how can you find the clients who already have the revenue to justify paying your professional rates?
And what if you just don’t have enough business coming in. Is it possible to go out and drum up new business out of thin air?
My guests today would say… absolutely yes.
Jenny Beres and Alex Grizinski are both freelancers earning six figures plus per year, and they are experts on the topics of building the right mindset to grow your business and on how to find and pitch new high-paying clients.
Links mentioned on the show:The Six Figure Freelancer (FB community)
Six and Up: A Community for Freelancers, Artists, & Entrepreneurs
Why Successful People Spend 10 Hours A Week On “Compound Time” by Michael Simmons
Owler
Overcoming Underearning: A Five-Step Plan to a Richer Life by Barbara Stanny
The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday
Some of the links above are affiliate links, which means that we’ll receive a commission for purchases made through these links. If you choose to purchase using our affiliate link, we appreciate your support!
0 min - 5: Broken freelancing models, with Matt Inglot
Matt Inglot built a large agency with an office and employees, but ultimately realized that the long hours and office job were not for him. He transformed his company into a fully remote team that he now calls a micro-agency.
Matt has written a fantastic blog article called “Three Broken Freelancing Models,” and in this episode Matt walks us through those broken models and explains how you can avoid them.
Links mentioned on the show:
Freelance Transformation
Three Broken Freelancing Models (is this your business?)
Million Dollar Consulting
Matt’s interview with Allan Weiss
Book Yourself Solid
The 4-Hour Workweek
Some of the links above are affiliate links, which means that we’ll receive a commission for purchases made through these links. If you choose to purchase using our affiliate link, we appreciate your support!
0 min - 4: Value-based design, with Nick DisabatoNick Disabato left his agency job and started a solo consultancy. Nick and Leighton talk about how to have the “value conversation” with potential clients, and how to understand the value you’re providing to your client’s business.36 min
- 3: Building a team, with Mike DragichMike and Leighton discuss who your first hire should be, how to know which parts of your business you should be delegating to someone else, whether or not you should hire friends, hiring contractors vs. part-time vs. full-time team members, and the tools we use to collaborate with our teams and our clients.43 min
- 2: Earning six figures as a freelance writer, with Ana Gotter
Our guest today is Ana Gotter, who went from writing $15 blog articles to earning six figures as a freelance writer.
In this conversation, Ana and I dig into how she motivates her clients to refer new leads to her, resulting in 1 out of 3 clients sending her a new client. We also talk about how she goes about building relationships with her clients to the point where 94% of the clients who her hire once will hire her at least 3 more times within a year.
Whether you’re a writer or you provide some other service to your clients, I think you’ll find it really helpful to hear about how Ana has built her business on repeat clients and referrals, to where most of her clients now seek her out.
Links mentioned on the show:The Six-Figure Freelancer Community Facebook group
AnaGotter.com
Freshbooks
Trello
38 min - 1: Building an ecommerce agency, with Kurt ElsterKurt Elster went from working as an employee uploading products to eBay to building an agency that worked with brands like Verizon and the NFL within just 18 months.Kurt and Leighton talk about how he found the right partners to help him grow his business, how focusing on a narrower niche will actually grow your business opportunities, the systems he’s developed to streamline his client on-boarding and project management, and a lot more.41 min
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Building a six-figure business as a freelancer, solo consultant, or micro-agency