Four Pillars Marketing

This podcast explores concepts around producing optimal emails including list development, brand story, interactivity, and metrics.  

You have seen these lists before we took out the self-serving, the non-trends, and the banal.  Plus you can listen to this podcast while preparing your holiday meals! 

This podcast discusses aspects of Demand Generation including content, platform, integration and measurement.  Technology choices, processes, and sales/marketing collaboration are all covered.  

The Marketing Plan is stellar and all the right processes and tools are in place.  But if you do not have the people to execute on those plans and manage the process it is like a three legged stool missing a leg.  This podcast provides some thoughts on hiring the right people.  

Earned media can be a critical aspect of any marketing plan.  But given that the content and platforms are out of the control of the organization, it's use can be challenging.  This is a brief discussion of aspects of earned media.  

Ten years ago savvy marketers used owned, earned and social media to compensate for lower budgets.  But today, it is pay to play so paid media is back.  Here are some thoughts on the uses of paid media.  

Most people can name what marketing does and marketing goals.  But what is the unique value that marketers add to any organization.  This podcast names the key four pillars that add marketing value.