It is common to want to avoid failure. Most people will opt for comfortable and safe rather than put themselves in a position where they might fail. 

But failure is a shortcut to success. It is not the only shortcut to success, but it is the best shortcut. 

Here are the four reasons you need to fail more often;

1. You won't believe you can create until you have created. Even if your creation is a flop. 
2. You will appreciate success more when it comes if you have experienced a failure. 
3. You learn more from failure than you do success. You try to figure out what happened when you fail but rarely do people try to figure out what happened with a success. 
4. It builds a better story. That story will build influence with others. 

During the discussion about failure in this episode, I share two personal stories of failure. Listen in to find out what happened