Grassroots Marketing speaks with Amber Craig, Chief Merchandising Officer at FOUR20 and how they are Approaching Cannabis in a Socially Responsible Manner.

Amber Craig has over 20 years of experience in the media and journalism industry. Prior to working at FOUR20, Amber ran a marketing company, working with over 100 companies on brand strategy. She has worked extensively in real estate and is a Co-Founder and Board Chair of an Alberta-based charity as well. Amber started working with 420 Clinic in 2013 as a marketing consultant and In September 2017, she joined the company full-time as the VP of Marketing. In 2020, she was promoted to Chief Marketing Officer.

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