Episode offered by FourWeekMBA.com, the leading source of knowledge and insights about business model innovation and digital entrepreneurship.

Business model canvas in a nutshell

The Amazon Flywheel or Amazon Virtuous Cycle is a strategy that leverages on customer experience to drive traffic to the platform and third-party sellers. That improves the selections of goods, and Amazon further improves its cost structure so it can decrease prices which spins the flywheel.

This process is well known within Amazon and as explained by Jeff Wilke, CEO of Amazon Worldwide Consumer this idea was first sketched by Jeff Bezos back in 2001 and would become Amazon marketing strategy for years to come. That contributed to the Amazon business model success.

More than a tool this is a mindset, a way to seize opportunities within industries, where inefficiencies are the rule. At the same time, it helps speed up growth by investing as much as possible on customer experience.

For more on that: fourweekmba.com/amazon-flywheel/

The reference to this session is here: medium.com/@yegg/the-19-channels-you-can-use-to-get-traction-93c762d19339

More on the framework and channels below:

Contents

Marc Andreessen defined Product/market fit as “being in a good market with a product that can satisfy that market.”

In an article entitled “The only thing that matters” Andreessen also highlights a few points:

At any given startup, the team will range from outstanding to remarkably flawed; the product will range from a masterpiece of engineering to barely functional; and the market will range from booming to comatose.

Other resources for your business:

We’ll see a few one-page tools to give entrepreneurs clarity of mind on their overall business to take actions to build a sustainable venture that unlocks value for many players in the long-term.

To go more in-depth into the topic, check out:

Other resources for your business:

For more you can access the free guide at FourWeekMBA.com