FourWeekMBA

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FourWeekMBA episodes

  • Growth Hacking: Mindset, Process And Framework To Speed Up The Growth Of Your Startup
    • What happens when you use Growth Hacking?
    • What is Growth Hacking and what is not
    • The Growth Hacking Mindset
      • From Personal to Incremental: Two Approaches to Learning
      • The Power of Yet: The Growth Mindset
      • It Got to Be Data-Driven: The Feynman Approach
      • The Method
      • The Skills: Multidisciplinarity is the rule of thumb
      • Growth Hacking is about the whole funnel
      • The Top 20 Tools
      • Suggested Reading
      • Online Course
      • Websites to read
      • People to Follow on Twitter (source stuck study from GrowHack.com)
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      • Value Proposition Canvas In A Nutshell
        • Breaking Down Value Proposition In Business
        • Jobs-To-Be-Done Theory of value
        • Value proposition: tell me why I should buy from you
        • It all starts with a profitable and scalable business model
        • The value proposition canvas
          • What is a value in the value proposition canvas?
          • The customer profile
            • Understand what’s important and what’s insignificant about customer jobs
            • Understand what extreme and what’s moderate about customer pains
            • Understand what’s essential and what’s nice to have by generating customer gains
            • The value map
            • It’s all about product-market fit!
            • Alternatives to the value proposition canvas
            • Key takeaway
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            • Flywheel Model: Amazon Business Strategy

              The Amazon Flywheel or Amazon Virtuous Cycle is a strategy that leverages on customer experience to drive traffic to the platform and third-party sellers. That improves the selections of goods, and Amazon further improves its cost structure so it can decrease prices which spins the flywheel.

              This process is well known within Amazon and as explained by Jeff Wilke, CEO of Amazon Worldwide Consumer this idea was first sketched by Jeff Bezos back in 2001 and would become Amazon marketing strategy for years to come. That contributed to the Amazon business model success.

              More than a tool this is a mindset, a way to seize opportunities within industries, where inefficiencies are the rule. At the same time, it helps speed up growth by investing as much as possible on customer experience.

              For more on that: fourweekmba.com/amazon-flywheel/

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            • 19 Marketing Channels To Grow Your Business

              The reference to this session is here: medium.com/@yegg/the-19-channels-you-can-use-to-get-traction-93c762d19339

              More on the framework and channels below:

              Contents

              • Why DuckDuckGo?
                • What is DuckDuckGo?
                • DuckDuckGo at the time of this writing
                • Before DuckDuckGo: Who is Gabriel Weinberg?
                • The Solopreneur’s Way
                  • Time for some more tinkering: what did Gabriel Weinberg do after selling his first successful startup?
                  • Flipping the switch: The Solo-launch
                  • A short interview with DuckDuckGo first user
                  • Challenge the Status Quo: How do you make people switch to your service when you’re the last to enter the market?
                  • The 19 Channels of Growth: how did DuckDuckGo start to get traction?
                    • What is the Bullseye Framework?
                    • DuckDuckGo Growth, Explained
                    • Stage One, the Billboard
                    • Stage Two, Google privacy policy change
                    • Stage Three, surveillance revelations
                      • How do you make money if you don’t track users?
                      • Finding the Hook: privacy as the mission statement
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                      • What is Product Market Fit?

                        Marc Andreessen defined Product/market fit as “being in a good market with a product that can satisfy that market.”

                        In an article entitled “The only thing that matters” Andreessen also highlights a few points:

                        At any given startup, the team will range from outstanding to remarkably flawed; the product will range from a masterpiece of engineering to barely functional; and the market will range from booming to comatose.

                        • The Lean Startup Methodology in a nutshell
                        • The Minimum Viable Product in a nutshell
                        • Problem/Solution Fit comes first
                        • Product-market fit myths
                          • Myth #1: Product market fit is always a discrete, big bang event
                          • Myth #2: It’s patently obvious when you have product market fit
                          • Myth #3: Once you achieve product-market fit, you can’t lose it
                          • Myth #4: Once you have product-market fit, you don’t have to sweat the competition
                          • Product-market fit tools
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                          • How Does A Successful Company Look Like?

                            Other resources for your business:

                            • What Is a Business Model? 30 Successful Types of Business Models You Need to Know
                            • What Is a Business Model Canvas? Business Model Canvas Explained
                            • Blitzscaling Business Model Innovation Canvas In A Nutshell
                            • What Is a Value Proposition? Value Proposition Canvas Explained
                            • What Is a Lean Startup Canvas? Lean Startup Canvas Explained
                            • How to Write a One-Page Business Plan
                            • How to Build a Great Business Plan According to Peter Thiel
                            • What Is The Most Profitable Business Model?
                            • The Era Of Paywalls: How To Build A Subscription Business For Your Media Outlet
                            • How To Create A Business Model
                            • What Is Business Model Innovation And Why It Matters
                            • What Is Blitzscaling And Why It Matters
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                            • What Basic Tools Can I Use For Business Model Innovation?

                              We’ll see a few one-page tools to give entrepreneurs clarity of mind on their overall business to take actions to build a sustainable venture that unlocks value for many players in the long-term.

                              To go more in-depth into the topic, check out:

                              Business model canvas
                              Lean startup canvas
                              Value proposition canvas
                              Blitzscaling business model innovation canvas
                              The business model navigator methodology

                              Other resources for your business:

                              • What Is a Business Model? 30 Successful Types of Business Models You Need to Know
                              • What Is a Business Model Canvas? Business Model Canvas Explained
                              • Blitzscaling Business Model Innovation Canvas In A Nutshell
                              • What Is a Value Proposition? Value Proposition Canvas Explained
                              • What Is a Lean Startup Canvas? Lean Startup Canvas Explained
                              • How to Write a One-Page Business Plan
                              • How to Build a Great Business Plan According to Peter Thiel
                              • What Is The Most Profitable Business Model?
                              • The Era Of Paywalls: How To Build A Subscription Business For Your Media Outlet
                              • How To Create A Business Model
                              • What Is Business Model Innovation And Why It Matters
                              • What Is Blitzscaling And Why It Matters
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                              • Four Myths About Business Models

                                For more you can access the free guide at FourWeekMBA.com


                                • What is a business model?

                                • A business model is also about how you make money but how you make money isn’t your business model

                                • It’s all about business model design

                                • What are the primary components of a business model?

                                • How many types of business models exist?
                                • 0 min

                                About FourWeekMBA

                                From the publisher's feed

                                Digital business models podcast is hosted by Gennaro Cuofano, creator of FourWeekMBA.com, a leading source of insights for digital entrepreneurs. You can get the top-tier business education by…