The bullseye framework is a simple method that enables you to prioritize over the marketing channels that will make your company gain traction.

The premise is that when you grow a company from scratch, in most cases, you don’t have a massive marketing budget. This requires a scientific method for marketing experimentation to prioritize on those channels that have the highest potential.

Often, this marketing prioritization process will bring you to experiment with new marketing channels which might still be underutilized by your competitors, and for such reason also the ones with the highest potential.

The bullseye framework was manufactured by Gabriel Weinberg, Justin Mares, in their book, Traction.

Let me give you a bit of background about the story of one of the authors, Gabriel Weinberg, and how they came up with this framework.

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Nick Johnson is the Principal at Applico; he is also the co-author of the best selling book “Modern Monopolies,” which is incredible reading to understand the business model that is dominating today’s business world.

With Nick, we explored the dynamics of platform business models.

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Walker Deibel, is an entrepreneur, investor, and advisor. He also the author of a book that is critical to master a framework to become an acquisition entrepreneur: Buy Then Build.

With Walker, we covered the key steps to get into the mindset and process of acquiring businesses, to then scale them up further.

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For this interview, I have with me Thales Teixeira, professor at Harvard Business School and author of “Unlocking the Customer Value Chain,” which is an incredible book and an incredible reading, especially if you’re trying to understand how today’s business world works.

I asked Thales a few critical questions to understand the business landscape and each of them uncovers insights that will make you a better business person!

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Nick Johnson is the Principal at Applico; he is also the co-author of the best selling book “Modern Monopolies,” which is incredible reading to understand the business model that is dominating today’s business world.

With Nick, we explored the dynamics of platform business models.

Contents

For this interview, Greg Satell, international keynote speaker, advisor, and the author of a book, which I loved, a best selling book, called “Mapping Innovation: A Playbook for Navigating a Disruptive Age,” has answered a few key questions about innovation strategy and business model innovation.

Let’s dive into them!

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Barry O’Reilly, is a business advisor, entrepreneur, keynote speaker, and is the author who has pioneered the intersection of business model innovation, product development, organizational design, and culture transformation.

Barry is the founder of ExecCamp, the entrepreneurial experience for executives, and management consultancy Antennae.

He wrote  an amazing book, “Unlearn: Let Go of Past Success to Achieve Extraordinary Results” and he is also the author of “Lean Enterprise: How High Performance Organizations Innovate at Scale.”

We’re diving deep into “unlearning” and how it can help organizations thrive in this era.

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Ash Maurya is a practitioner and entrepreneur. Author of Running Lean, Scaling Lean and the Lean Canvas, built on top of the Business Model Canvas. Ash is also the founder of LEANSTACK.

In this session, we focused on continuous innovation and scaling lean.

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David L. Rogers, is an author, speaker, and consultant. He is the Faculty Director of the Digital Business Strategy and Leadership at Columbia Business School. And he is also the author of a fantastic book which is The Digital Transformation Playbook.

This is a must-read because it helps you to understand how the business world has changed. I asked David a few key questions to understand what digital transformation is really about!