Fox on Podcasting

Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom talks with Bryan Barletta about two New York City podcasting events: the Sounds Profitable Business Summit (Monday–Tuesday) and Podcast Movement (Thursday–Friday), plus an affiliated IAB Upfronts after-party (Wednesday).

Barletta emphasizes an industry model that subsidizes broader access: buyers (brands, agencies, and holding companies) attend free, while sellers (Sounds Profitable partners) pay $2,000, helping fund lower-cost creator tickets ($199) and free public access to recorded content. The Business Summit is capped at around 500–600 with short 10-minute sessions and heavy networking; no paid speaking slots are used. Podcast Movement features roughly 84–90 sessions across five stages, with panels chosen by popular vote and a diverse committee, and uses headphone audio to support hallway networking. The expo hall is removed in favor of “guerrilla” demos, with potential plans for a future demo stage.

Key highlights:

Resources

Bryan Barletta on LinkedIn

Podcast Movement 2026

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Join Tom Fox as he explores the world of podcasting and gets ready to be inspired to start your own podcast. In this episode, Tom talks with Podcasting HoF member Rob Greenlee about podcasting as hyperlocal media.

Rob and Tom discuss how technological change has weakened traditional local media and created tension and opportunity across generations, arguing that local “breaking news” is limited while unmet needs center on community-driven content—local events, civic initiatives, municipal policy, and local businesses. Referencing CityCast, Rob notes stronger traction in medium-to-large metros and challenges in small communities as national media satisfies many general needs. They explore podcasting and short-form video as an additive, multi-platform strategy for local engagement and targeted marketing, sharing examples of helping local businesses replace costly newspaper ads with podcasts, clips, and FAQs, including a stump-grinding operator who won a $3,000 job after sharing an episode. They also emphasize preserving institutional memory and personal histories, describing a podcast-based autobiography project that became a book the subject’s family appreciated. They conclude that while economics and scale are hurdles, AI may improve viability for niche and rural models.

Key highlights:

Resources:

Rob Greenlee on LinkedIn

Website

Podcast – The New Media Show

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Elaine Capers

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Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom takes a solo turn behind the mic to advocate for rural podcasts and rural podcast networks. He says that a Rural Podcast Network can function as a civic institution in rural America. Drawing on research and his move to rural West Texas, he describes a widening gap in human-interest storytelling as NPR affiliates, public radio stations, and other local media face funding pressure, programming cuts, and retrenchment. Tom contends that rural podcasters have a competitive edge in proximity, context, and community trust, which enables credibility that outside media cannot replicate. He frames the opportunity as both mission-driven and commercial, citing local sponsor ecosystems (banks, hospitals, colleges, chambers, foundations, tourism, regional firms, agricultural suppliers, and small businesses). He emphasizes consistency over scale to build loyalty and create an archive of community memory that complements—not replaces—legacy institutions.

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Elaine Capers

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Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom is joined by Dr. Yolanda Nollie, a US Navy veteran and media governance auditor, about applying audit and compliance concepts to audio, visual, and IP assets in media and creative businesses.

Dr. Nollie describes auditing both creators and investors, producing detailed data-driven reports that are transferred confidentially and encrypted, and using audits to help protect IP, support funding decisions, and prevent unfunded liabilities. She explains that audits can be light or in-depth and result in pass/fail findings without “closing down” a business. Ley outlines key concepts such as “shadow IT of media” (risk created by unmanaged asset creation and transfer), IP sovereignty and chain-of-title rigor, “copyright inoculation” at the point of creation, operational drift, decision rights mapping for fiduciary clarity and asset clearance authority, and a hybrid internal/external audit model.

Dr. Nollie addresses AI governance risks posed by employees using generative AI on personal devices, advocating embedded technical guardrails and customized “blueprinting” rather than a gatekeeper compliance model, and explains her assessment-to-report-to-remediation approach for identifying and addressing control gaps. They also cover bridging conversations between legal/compliance and creative teams to maintain speed while making outputs audit-ready, and Dr. Nollie shares her background in arts, journalism, media production, podcasting, and documentary work.

Resources:

Dr. Yolanda Nollie on LinkedIn

Clarity for Creatives Website 

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Elaine Capers

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Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your own podcast. In this episode, Tom is joined by Professor Anika Jackson, a dynamic figure in the podcasting world and an educator at the University of Southern California.

Anika shares her journey from club promoter in Kansas City to esteemed podcast consultant and educator. She discusses her extensive background in event hosting, her transition into radio and podcasting, and the foundation of her consulting firm, Your Brand Amplified. Anika elaborates on her teaching roles at USC, where she instructs students on the business and craft of podcasting, emphasizing the importance of personal branding and building a sustainable podcasting career. She also touches on her philanthropic efforts in education, her holistic approach to life, and her collaboration with a former Zen monk on their podcast, Zen Power Hour. Join the conversation to explore the multifaceted career of Anika Jackson and gain insights into the impactful world of podcasting.

Key highlights:

Resources:

 Anika Jackson on LinkedIn

Your Brand Amplified website

Your Brand Amplified podcast

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Elaine Capers

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Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your own podcast. In this episode, Tom speaks with Jeff Dwoskin, founder of Stampede Social, to explore the importance of developing a YouTube and Instagram strategy for podcasters.

Jeff emphasizes YouTube’s potential as a major search and discovery engine, recommending that podcasters utilize the platform even if only for audio content. He shares insights on creating impactful video content, optimizing with SEO, and leveraging YouTube shorts for maximum visibility. The conversation also touches on integrating social media assets, adapting strategies to drive engagement, and reaffirming the significance of being present on YouTube to reach broader audiences and remain relevant in a competitive market.

Key highlights:

 Resources:

Jeff Dwoskin on LinkedIn

Stampede Social

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Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your own podcast. In this episode, Tom Fox sits down with Eva Sheie, founder of The Axis, to discuss her dynamic career journey from a public radio enthusiast and professional musician to a digital marketing expert specializing in healthcare.

Eva shares her experiences working with healthcare providers to build trust with patients through digital platforms, especially through the innovative use of podcasts. She also delves into the ethical and compliance challenges in healthcare marketing, her personal motivations behind founding her own company, and the importance of storytelling in building brand trust. Tune in for insights on integrating podcasts into marketing strategies and transforming patient engagement in the healthcare industry.

Key Highlights:

Resources:

Eva Sheie on LinkedIn

The Axis

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Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom welcomes podcast maven Paula Sima.

Paula discusses her experiences and reflections in the podcasting industry. They reminisce about their recent attendance at Podcast Movement in Dallas and remember the late Todd Cochrane, a significant figure in the podcasting community. Paula shares her journey from podcast attendee to staff member at various podcasting events, highlighting the importance of community and the differences between Podcast Movement and PodFest Expo. The episode underscores the value of connections and the impact of influential personalities like Cochrane, Chris, and Katie Krimitsos in shaping the podcasting world.

Key highlights:

Resources:

Paula Sima on LinkedIn

Talk Shit With P Podcast 

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Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom welcomes Podcasting Hall of Fame Chairperson Rob Greenlee.

Rob is a prominent figure in the podcasting industry. He and Tom discuss the evolution of podcasting, including the shift from audio to video content, the business consolidation within the industry, and the increasing importance of monetization. Rob shares insights on the potential of local podcasts for businesses and the potential impact of AI on the medium. They end with a reflection on the late Todd Cochrane’s contributions to podcasting. Rob also talks about his current projects, including his work with multiple podcast networks.

Key highlights:

 Resources 

Rob Greenlee on LinkedIn

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Elaine Capers

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Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your own podcast. In this episode, Tom welcomes Reena Friedman-Watts, fellow podcaster and co-host of the upcoming podcast conference Speke Fest Houston.

Reena discusses her fascinating career trajectory, which began with her work at NPR during college, continued with her stint on the Jerry Springer show, and ultimately led to her involvement in the world of podcasting and television production. Reena shares her experiences in the entertainment industry, her transition to podcasting with her show ‘Better Call Daddy,’ and how she crafts compelling interviews. They also discuss her upcoming event, Speke Fest Houston, highlighting the unique venue, event details, and the diverse lineup of speakers. Reena concludes with some of her memorable interviews and the invaluable lessons learned along the way.

Key highlights:

Resources:

Reena Friedman Watts on LinkedIn

Speke Fest-Night of the Living Pod

Better Call Daddy Podcast

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Elaine Capers

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Tom

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