Fox on Podcasting

Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your podcast. In this episode, Tom explores how podcasters can use Podcast Seasons to expand their creativity and profitability.

Tom discusses the limitless possibilities of podcasting, emphasizing that creativity and imagination can drive the growth and engagement of a podcast. He shares his experiences running two podcast networks: the Compliance Podcast Network, a legal and regulatory compliance network, and the Texas Hill Country Podcast Network, a personal interest podcast network, focusing on the stories of people, places, and things from the Texas Hill Country. He elaborates on his innovative use of podcast seasons to offer diverse content, enhance monetization, and attract new audiences. Examples from his shows include compliance-themed series rooted in popular culture, such as Sherlock Holmes, Star Trek, the MCU, and Shakespeare, and regionally focused podcasts highlighting local artists and events. He also touches on effective communication with your audience, leveraging existing content to create new assets, and tailoring marketing strategies to feature-focused seasons.

Key highlights:

Resources:

Compliance Podcast Network

Texas Hill Country Podcast Network

Tom

Instagram

Facebook

YouTube

Twitter

LinkedIn

Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast.

In this episode, Tom sits down with Megan Dougherty for an in-depth discussion on leveraging podcasting as a strategic business tool through her ‘Podcasting for Business 2024’ conference

The Podcasting for Business Conference, which Megan founded, focuses on enhancing sales, brand awareness, and relationship building through podcasts. Learn about optimizing podcasts to align with business goals and hear about new voices and innovative strategies discussed at this year’s conference. Key topics include the critical role of show notes for SEO and relationship building, integrating social media marketing, and boosting discoverability via video. Megan also shares exciting developments in AI, such as creating chatbots with podcast content and the importance of efficient production processes in the era of video podcasts. Don’t miss this episode for valuable insights and a preview of what’s to come at the Podcasting for Business Conference 2024.

Key Highlights:

Resources:

Megan Dougherty on LinkedIn

One Stone Creative

Podcasting for Business Conference

Tom

Instagram

Facebook

YouTube

Twitter

LinkedIn

Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your own podcast. In this episode, Tom sits down with Ileana Landon from Megatrax to discuss the transformative power of licensed production music for podcasts and other media.

Ileana, the Director of TV, Radio, and Podcasting for North America at Megatrax, shares her journey and delves into the critical legal aspects of using licensed music to avoid copyright issues. She emphasizes the importance of music in creating emotional resonance and narrative depth within audio productions. The discussion highlights how Megatrax offers a wide range of professionally produced tracks across various genres, as well as bespoke compositions, to elevate the quality of any podcast or corporate communication. Ileana also talks about the role of AI in music creation, while expressing a preference for the irreplaceable touch of human musicianship.

Key Highlights:

Resources:

Megatrax

Connect with Ileana on Linkedin

Tom

Instagram

Facebook

YouTube

Twitter

LinkedIn

Tom and Marilyn discuss the unique advantages of using audio formats to establish thought leadership in the legal field. We explore why audio can be a more potent tool than written or video content in building trust and connection with the audience. We also touch on strategies for lawyers to effectively market their expertise and solve clients' problems, whether they are solo practitioners or part of large international firms.

 Key Highlights:

Resources:

Marilyn Jenkins on LinkedIn

Law Marketing Zone

The Google Business Profile Training Guide

The Leadership in Law Podcast

Tom

Instagram

Facebook

YouTube

Twitter

LinkedIn

For more information on the Ethico Toolkit for Middle Managers, available at no charge, by click here.

Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom visits Megan Dougherty, who has written the seminal book on podcasting for businesses, titled Podcasting for Business.  

Megan Dougherty, a seasoned podcaster since 2017 and co-founder of One Stone Creative, has been at the forefront of the evolution of podcasting for businesses. Drawing on her extensive experience in the digital landscape, she has witnessed the shift towards using podcasts to build authority, connect with audiences, and create multifaceted opportunities.

In her book, Podcasting for Business, set to release on September 10, Megan provides a practical manual for businesses to navigate this sophisticated landscape. Emphasizing the importance of a solid strategy, she believes that industries like law, consulting, HR, and insurance can particularly benefit from efficient and effective podcasting, and pre-ordering the book includes a free ticket to the Podcasting for Business conference in November.

Key Highlights

Resources:

Check out Podcasting for Business the Book

One Stone Creative

Connect with Megan on Linkedin

Tom

Instagram

Facebook

YouTube

Twitter

LinkedIn

Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom visits Jennifer Henczel to discuss building a community through Podcasting and the first annual Women in Podcasting awards.

In this episode, Tom visits with Jennifer Henczel, founder of the Women in Podcasting Network and the Women in Podcasting Awards. Jennifer shares her journey of transitioning from a regular job to founding multiple community-focused networks after a life-altering incident involving her husband.

They discuss the importance of community in podcasting, various initiatives Jennifer has started, the Women’s Podcasting Network, and the upcoming Women in Podcasting Awards. Jennifer emphasizes the role of community in personal and professional growth and shares insights into how the podcast awards aim to motivate and support new and seasoned female podcasters.

Key Highlights:

Resources:

Tom

Instagram

Facebook

YouTube

Twitter

LinkedIn

Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom visits Chris Templeton to discuss the power of effective communication and relationship-building in business. Chris shares his journey from a small computer consulting firm in the late 80s to founding Influence Spotlights, a company dedicated to enhancing client relationships. Chris highlights the vital role of video in modern communication, offering practical tips for those new to the medium and emphasizing authenticity. He also explores how video can be leveraged in sales and compliance functions to create meaningful connections and improve overall engagement. Tune in to discover how you can revolutionize your business strategies with innovative communication techniques.

Key Highlights

·      Chris Templeton's Professional Journey

·      The Power of Video in Personal Branding

·      Tips for Getting Comfortable on Camera

·      Enhancing the Sales Process with Video

·      Becoming a Thought Leader

·      Applying Video Strategies in Corporate Compliance

Resources:

Chris Templeton on LinkedIn

Influence Spotlights

Tom

Instagram

Facebook

YouTube

Twitter

LinkedIn

Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast.

In this episode, Tom visits with Kimberly Spencer, one of the most forward-thinking podcasters I have ever met.

Kimberly Spencer is a versatile professional with a varied background that ranges from Hollywood screenwriting to Pilates studio ownership. Her current focus is Communication Queens, a guest podcasting agency she founded, and she uses this platform to utilize storytelling through podcasting to rewrite narratives and create lead generation opportunities.

Spencer’s perspective on podcasting is shaped by her varied experiences, viewing it as an instrument for personal growth and healing. She believes that sharing personal stories through podcasting can help individuals achieve greater self-awareness and liberate them from restrictive narratives.

From her industry vantage point, Spencer sees podcasting on an exponential growth trajectory, anticipating increases in bilingual podcasts, politicians using the medium to build their platforms, and an overall rise in content and audio quality to meet the demands of a new listener generation. Her experiences and insights underline her belief in the immense potential of podcasting for both personal and professional development.

Key Highlights:

Resources:

Kim Spencer on LinkedIn

Crown Yourself

Communications Queen

Crown Yourself podcast

Tom

Instagram

Facebook

YouTube

Twitter

LinkedIn

Sometimes, you just have to go meta. After having recorded, produced, hosted, and guested on over 5,000 podcasts, Tom Fox decided it was time for a podcast about what else—podcasting.

In this podcast series, Tom will visit podcast hosts to learn about their love of podcasting, what they have achieved through podcasting, and why you need to consider starting your podcast. Fun, witty, and chatty, with a dash of joie de vivre, this series will be entertaining and educational.

Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your podcast.

In this episode, Tom visits Gordon Firemark, the podcast lawyer, to discuss the changes in iTunes measurements and the use of AI in compliance.

Gordon Firemark is a highly skilled entertainment lawyer with expertise in the podcasting, filmmaking, theater, and television industries. He sees artificial intelligence (AI) as a valuable tool in content creation, specifically in streamlining processes and generating ideas for podcast episodes.

However, he does not advocate for relying solely on AI, emphasizing the need for human creativity and oversight. Firemark also acknowledges the legal complexities of AI-generated content, such as copyright protection and infringement issues.

His extensive legal background has shaped his viewpoint because he is aware of AI’s potential and consequences, particularly in tasks like legal research or content creation, where he thinks AI should complement rather than replace human capabilities.

Key Highlights:

Resources:

Gordon Firemark on LinkedIn

Law Offices of Gordon Firemark

Entertainment Law Update

Tom

Instagram

Facebook

YouTube

Twitter

LinkedIn

Sometimes you just have to go meta. After having recorded, produced, hosted, and guested in over 5000 podcasts, Tom Fox decided it was time to have a podcast about what else—podcasting. In this podcast series, Tom will visit podcast hosts to learn about their love of podcasting, what they have been able to achieve through podcasting and why you need to consider starting your own podcast. Fun, witty, and chatty, with a dash of joie de vivre, this series will be entertaining and educational. Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom visits with Megan Dougherty, co-founder of One Stone Creative, about their new service offering, the Business Podcast Accelerator.

Megan Dougherty is a seasoned expert in podcasting and marketing strategies, with a rich background in supporting individuals starting online businesses. She is the creator of the Business Podcast Accelerator, a membership community that provides strategic and technical support for podcasting as a powerful marketing channel. Megan's perspective on the "business podcast accelerator: enhancing podcast marketing strategies" is that it is designed to complement and enhance the current podcast production relationships and workflows of businesses, not to replace or contradict them. She emphasizes the importance of getting more value out of the podcast and improving results through clear and measurable numbers, based on her experience and commitment to personalized support. Join Tom Fox and Megan Dougherty on this episode of Fox on Podcasting to learn more about enhancing your podcast marketing strategies.

Key Highlights:

Resources:

Megan Dougherty on LinkedIn

One Stone Creative

Business Podcast Accelerator

Tom

Instagram

Facebook

YouTube

Twitter

LinkedIn