Fox on Podcasting

Sometimes you just have to go meta. After having recorded, produced, hosted, and guested in over 5000 podcasts, Tom Fox decided it was time to have a podcast about what else—podcasting. In this podcast series, Tom will visit with podcast hosts to learn about their love of podcasting, what they have been able to achieve through podcasting, and why you need to consider starting your own podcast. Fun, witty, and chatty, with a dash of joie de vivre, this series will be entertaining and educational. Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your own podcast. In this episode, Tom visits with Tom Antion, host of Screw the Commute.

Tom Antion is a seasoned entrepreneur and expert in podcasting and digital marketing strategies, with a diverse background that includes real estate, hospitality, and professional speaking. He views podcasting as a valuable tool for entrepreneurs and small business owners, highlighting its ability to reach a wide audience and connect with individuals who may not have been accessible through traditional means of communication. Antion emphasizes the importance of positioning oneself as a subject matter expert through podcasting, allowing entrepreneurs to showcase their knowledge and expertise to potential customers. He also advises against solely focusing on sponsorship, encouraging entrepreneurs to create and sell their own products or services through their podcasts. Antion sees podcasting as a powerful digital marketing strategy that can benefit entrepreneurs in terms of outreach, establishing expertise, and generating revenue. Join Tom Fox and Tom Antion on this episode to learn more.

Key Highlights:

Resources:

Tom Antion on LinkedIn

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Sometimes you just have to go meta. After having recorded, produced, hosted, and guested in over 5000 podcasts, Tom Fox decided it was time to have a podcast about what else—podcasting. In this podcast series, Tom will visit podcast hosts to learn about their love of podcasting, what they have been able to achieve through podcasting, and why you need to consider starting your own podcast. Fun, witty, and chatty, with a dash of joie de vivre, this series will be entertaining and educational. Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your own podcast. In this episode, Tom visits with Tom Schwab, founder of Interview Valet.

Tom Schwab is a seasoned entrepreneur and marketing expert with a diverse background, including engineering, running nuclear power plants, and founding his own business. Schwab believes in the power of utilizing podcast interviews for effective marketing and relationship building, a perspective shaped by his own experiences in business and marketing. He emphasizes that podcast interviews are not just marketing but a powerful channel within marketing, particularly in relationship sales, where trust and connection are crucial. Schwab sees podcast interviews as an opportunity to be heard, seen as a thought leader, and overcome the problem of obscurity while also generating multiple pieces of social media marketing content. Join Tom Fox and Tom Schwab on this episode of the Fox on Podcasting podcast to learn more about Schwab's unique perspective and experiences.

Key Highlights:

Resources:

Tom Schwab on LinkedIn

Interview Valet

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Sometimes you just have to go meta. After having recorded, produced, hosted, and guested in over 5000 podcasts; Tom Fox decided it was time to have a podcast about what else--podcasting. In this podcast series, Tom will visit with podcast hosts to learn about their love of podcasting, what they have been able to achieve through podcasting, and why you need to consider starting your podcast. Fun, witty, and chatty with a dash of joie de vivre this series will be entertaining and educational. Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your podcast. In this episode, Tom visits with Megan Dougherty, co-founder of One Stone Creative about her report on the State of Business Podcasting 2023.

Megan Dougherty is a seasoned business podcast expert with a rich background in data analysis, podcast optimization, and business strategy alignment. Her perspective on successful business podcasting and distribution is rooted in the belief that a podcast should align with the specific needs and goals of a business. Dougherty emphasizes the importance of first determining if a podcast will help achieve the desired outcomes for the next six to eighteen months before launching one. She also highlights the need to optimize the podcast to fit the specific goals of the business, whether it's building relationships, generating content, enhancing sales funnels, or providing case studies. Dougherty believes that for many businesses, being in the top 100 podcasts is not necessary, and instead, focusing on driving relationships and generating content is more beneficial. Join Tom Fox and Megan Dougherty as they delve deeper into this topic in this episode of the Fox on Podcasting.

Key Highlights:

Resources:

Megan Dougherty on LinkedIn

One Stone Creative

State of Business Podcasting Report

 Tom

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Sometimes you just have to go meta. After having recorded, produced, hosted and guested in over 5000 podcasts; Tom Fox decided it was time to have a podcast about what else--podcasting. In this podcast series, Tom will visit with podcast hosts to learn about their love of podcasting, what they have been able to achieve through podcasting and why you need to consider starting your own podcast. Fun, witty, chatty with a dash of joie de vivre this series will be entertaining and educational. Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom visits with Megan Dougherty, co-founder of One Stone Creative about the upcoming Podcasting for Business Conference which will be held virtually November 13-15. 

Megan Dougherty is a renowned figure in the podcasting industry, known for her expertise in strategies and best practices for effective business podcasting. Her perspective on the subject is shaped by her extensive experience in podcast business development and her success in launching podcasts. Megan emphasizes the importance of providing valuable information for podcasters who use their podcasts to support their businesses. She believes in the power of translating expert information to a layperson audience, the significance of remote team collaboration in podcast management and production, and the need for a holistic approach to measuring podcast reach beyond just downloads. She also highlights the potential of social media tools in expanding podcast engagement. Join Tom Fox and Megan Dougherty as they delve deeper into these insights on the next episode of the Fox on Podcasting podcast.

Key Highlights

·      Translating Complex Information for Podcast Audiences

·      Maximizing Podcast Reach with Strategic Guest Selection

·      Podcast Power: Real-Life Brand-Audience Connections

·      Insights and Strategies for Business Podcasting

Resources:

Megan Dougherty on LinkedIn

One Stone Creative

Podcasting for Business Conference

Tom

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Facebook

YouTube

Twitter

LinkedIn

Sometimes you just have to go meta. After having recorded, produced, hosted and guested in over 5000 podcasts; Tom Fox decided it was time to have a podcast about what else--podcasting. In this podcast series, Tom will visit with podcast hosts to learn about their love of podcasting, what they have been able to achieve through podcasting and why you need to consider starting your own podcast. Fun, witty, chatty with a dash of joie de vivre this series will be entertaining and educational. Join Tom Fox as he explores the world of podcasting and tet ready to be inspired to start your own podcast. 

Join Tom Fox as he interviews Adam Adams, a successful real estate investor turned podcaster, and discover how podcasting can help your business grow! Adam shares his experience in creating a top-ranked podcast and how it helped him connect with investors and increase his income. With his help, Tom explores the potential of podcasts in advertising, the importance of quality marketing, and the dos and don'ts of the industry. Learn all about Adam's company, Grow Your Show, which offers affordable podcast services from consulting to branding, and listen in as they discuss ways to improve your podcast's reach. Tune in to 'Fox on Podcasting,' the perfect resource for anyone who wants to make their podcast stand out!"

Key Highlights

·      Benefits of Podcasts for Businesses

·      Podcasts as a cost-effective local network growth tool

·      Monetizing and Outsourcing Podcast Production

·      Podcast Consulting and Branding Services

·      Avoiding Fake Download Services for Podcasts

·      Boosting Podcast Reach and Monetization

Notable Quote

“That's what we do with your music. Just make sure you have original theme music, your website, all of the stuff for your social that will go on your banner your pictures, even virtual backgrounds, so that you can put your, your logo or your podcast behind you while you're recording a video.”

“So don't hire those people who are like, I can get you more downloads because there's no point of download numbers without the listenership.”

“Paid ads, on top of the organic ads that come with the editing plus, we’ll do Facebook ads, YouTube ads, Google ads.”

“The fifth one is that the person, the listener comes back and keeps downloading and keeps listening.”

Resources:

Adam Adams on LinkedIn

Grow Your Show

Tom

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Facebook

YouTube

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Sometimes you have to go meta. After having recorded, produced, hosted, and guested in over 5000 podcasts, Tom Fox decided it was time to have a podcast about what else--podcasting. In this podcast series, Tom will visit with podcast hosts to learn about their love of podcasting, what they have achieved through podcasting, and why they need to consider starting their podcast. Fun, witty, and chatty with a dash of joie de vivre, this series will be entertaining and educational. Join Tom Fox as he explores the world of podcasting, and get ready to be inspired to start your podcast.

In this episode, Tom interviewed Pat Cheung, a UX designer who co-founded the startup, PodInbox, to solve problems he noticed in the podcasting world. Pat shared his professional background and how he built products, ran engineering teams, and founded a healthcare startup that eventually got acquired. After the acquisition, Pat shifted his focus to podcasting and noticed that podcasters wanted to hear back from their audience more easily, but there was a challenging solution. Tom and Pat discussed how some podcasters would direct their listeners to record their audio messages and email them or use a personal phone number to receive voicemails, which could be more social and user-friendly. If you want to learn more about how Pat Cheung solved the communication problem between podcasters and their audience, check out the episode.

Pat also talks about creating a micro podcast conference, PodConf, which will be held in Portland on April 29th. Check out the link below.

Key Highlights:

1. Engage with your audience by using a tool like PodInbox, which allows your listeners to leave voice messages and start conversations with each other.

2. Make it easy for your listeners to reach out to you by using a tool that lets them contact you directly, like a social media page or email.

3. Encourage your listeners to provide feedback and participate in the conversation to foster a sense of community.

Notable Quote:

"And I eventually built this startup called PodInbox, which the problem I was trying to solve with PodInbox was that I noticed many podcasters I was listening to wanted to hear back from their audience, and there was not a very easy way to do it."

Resources:

Pat Cheung on LinkedIn

Podinbox

PodConf

Tom

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Facebook

YouTube

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LinkedIn

Sometimes you just have to go meta. After having recorded, produced, hosted, and guested in over 5000 podcasts; Tom Fox decided it was time to have a podcast about what else--podcasting. In this podcast series, Tom will visit with podcast hosts to learn about their love of podcasting, what they have been able to achieve through podcasting, and why you need to consider starting your own podcast. Fun, witty, chatty with a dash of joie de vivre this series will be entertaining and educational. Join Tom Fox as he explores the world of podcasting.

Get ready to be inspired with Fox on Podcasting! In this episode, host Tom Fox invites guest Joseph Ayinde, Honors UNC Biology, Neuroscience, and entrepreneurship student, to share his transformative experience at the Podcast Expo 2023. Joseph opens up about his personal growth and how it helped him become more comfortable in expressing himself and his brand. They also discuss Joseph's podcast, "PREMED, More Than a Major," which combines his passion for writing and performing with his academic interests. Joseph's business idea, Heally: PreMed Reimagined, encourages premed students to view their journey as their own and focus on their unique skills and value. These tips and insight will leave you motivated and informed. Tune in and discover more about Heally and their upcoming Heally Career Fair. Don't miss out on this exciting opportunity to learn and grow!

Key Highlights

·      Podcast conference experiences for personal growth

·      'Premed More Than a Major'

·      Integrating Service Events into Medical Training

·      The Genesis of Heally

·      Heally's Medical Career Fair and Future Growth

·      Expanding Heally podcast to video and finding purpose

Key Quotes

"The environment was super welcoming, I made so many unexpected connections. And honestly, it was much more than just a professional experience. It was personal growth I saw as well."

“If you want to push yourself out of your comfort zone, make new connections, and grow both professionally and personally, consider attending a podcast expo or industry event.”

Resources:

Joseph

Joseph Ayinde on LinkedIn

PreMed: More Than a Major Podcast

Heally: PreMed Reimagined

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