Fractional

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Many fractional leaders feel the pull to build bigger, scale faster, and take on more — until they burn out. In this episode, we talk with Mary Alice Duff, a seasoned fractional COO who chose a different path: designing her business around the life she wants to live.

She shares her journey from running a Philadelphia clothing company (and drinking the “hustle harder” Kool-Aid) to moving to France, learning the language, and creating a calm, intentional career. Along the way, she offers practical advice for fractional professionals: why you should never onboard two clients at once, how to set and hold boundaries from day one, and the importance of being specific about your services so others can help you.

We also swap stories about cultural differences, negotiating better asks, and why success doesn’t have to look like everyone else’s. If you’ve ever wondered whether you can build a thriving fractional business without the frenzy, this episode is for you.

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We're joined in this episode by Greg Storey, of Brilliant Crank. We asked him on to talk about his article on "Open to Work" as well as discussing AI as a tool for fractionals. 

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In this episode Lance and Joshua looked at the state of fractional work in 2025,  discussed Greg Storey's article on the industry shifts in technology, and talked about what coaching for fractionals can look like. 

Links referenced:

• https://brilliantcrank.com/open-to-work-is-the-new-tip-of-the-sword/
• https://lancehrobbins.com
• https://joshuawold.com
• https://www.fractionaljobs.io/

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https://lancehrobbins.com/ and https://joshuawold.com/

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In this episode we chatted with Bryan McDonald (OnPurposeGrowth.com, McDonaldBryan.com) to talk through clarity that leads to momentum in your work. We looked at what it means to get specific—about your ideal customer, your offers, and how you show up in sales without feeling sleezy.

Bryan shares a simple but powerful principle: confidence follows clarity. The more clearly you know who you’re helping, the more grounded and natural your approach becomes. We explored questions that help uncover your ICP, how to create offers without feeling like have no other choice, and why the best sales happen when you’re not trying to sell at all.

If you're trying to build something real, this episode is for you. 

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https://lancehrobbins.com/ and https://joshuawold.com/

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Today we're joined by Kelly Schuknecht, CEO of Two Mile High Marketing.

In this episode, we sat down with Kelly and touched on what it means to be a thought leader (and how that actually plays out on platforms like LinkedIn), why showing up online matters, and when it might make sense to step into a fractional role. We also unpacked the difference between growing your salary and building real business revenue.

• Kelly Schuknecht on LinkedIn
• Beyond the Bestseller podcast
• Beyond the Bestseller YouTube
• Two Mile High Marketing
• Laurel Farrer on LinkedIn

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In this episode, we’re joined by Lindsay Rios, a Fractional Revenue Leader who helps early-stage startups. Lindsay shares her journey into fractional work, the mindset that’s drives her, and her perspective on the startup world.

We  discuss what it means to be a fractional leader, why some founders hesitate to hire one, and how to navigate those conversations. 

Lindsay also breaks down how she prices her services, including a formula that works well with clients. 

Topics Covered:

• Lindsay’s journey into fractional work
• The “chip on your shoulder” that fuels her
• What’s happening in the startup world right now
• Defining the role of a fractional revenue leader
• Misconceptions founders have about hiring fractional talent—and how to handle them
• How to structure pricing as a fractional
• Why LinkedIn is more than just a platform—it’s a business advantage

Connect with Lindsay:

• 🔗 Lindsay Rios on LinkedIn
• Circuit!

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https://lancehrobbins.com/ and https://joshuawold.com/

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Today, we’re joined by Mike Malloy, Founder of Malloy Industries and Adjunct Professor at Georgetown University, where he teaches business and entrepreneurship. Mike shares his relentlessly generous approach to business, empowering entrepreneurs to build, market, and scale their ventures.

In this episode, we dive into:

• What it means to be relentlessly generous and why it will change your business
• Mike’s personal journey—through failures and successes
• Advice for early-stage entrepreneurs on marketing yourself and building a sustainable business

Along with his value of relentless generosity, Mike shares tools and templates to help fractionals with strategy, and improving decision-making.

Resources & Links

📌 Connect with Mike:

• LinkedIn
• Malloy Industries
• Email: [email protected]

📌 Tools & Templates:

• Strategic Business Review Agenda
• Jobs To Be Done <> Value Propositions Worksheet
• Becoming So Good They Can’t Ignore You (Free eBook)
• End of Week Report The Malloy Way™
• Meeting Agenda & Legal Contract Templates

Join us for a fantastic conversation on generosity, entrepreneurship, and building a business that lasts. 

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https://lancehrobbins.com/ and https://joshuawold.com/

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Today, we’re joined by Michael Gold, Fractional Project Manager at Gold Project Management and founder of Fractional Hub, a new community space for fractionals. Michael shares his journey into fractional work, the importance of community, and the challenges of building a fractional career.

In this episode, we cover:

• Why community matters for fractional professionals
• Defining fractional work: "Fractionally freelance" and breaking career barriers
• The Fractional Hub course and how it supports fractionals
• Starting from zero: How to find your first clients on LinkedIn
• The oddities of LinkedIn posts and how to engage
• Opportunities for junior professionals in the fractional world

Resources & Links

📌 Connect with Michael:

• LinkedIn
• Gold Project Management
• Fractional Hub

📌 Additional Links:

• Charlotte Kelly’s LinkedIn

Join us as we discuss the fractional space, how to build a strong professional network, and using LinkedIn to grow your business.

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This part 4 and our final installment of the Fractional People People collaboration. Today, we’re joined by Mindy Honcoop, a Fractional HR Leader and Advisor, to discuss the art of guiding organizations toward success. Mindy shares her expertise on building impactful HR strategies, pricing fractional services, and connecting company culture to revenue growth.

In this episode, we cover:

• Why great leaders act as guides, not heroes
• How to confidently price your fractional services
• Reframing sales as an invitation to solve problems
• The direct link between culture and business success

If you're a fractional leader or considering the shift, this conversation is packed with actionable insights.

Connect with Mindy: Agile in HR | LinkedIn

FPP: https://www.fractionalpeoplepeople.com/

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https://lancehrobbins.com/ and https://joshuawold.com/

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Today, as we continue our collaboration with the Fractional People People community, we're joined by Vicki Yang. Vicki is a Fractional People Leader, and she shares her journey of working fractionally while relocating to another country. In this episode, Vicki dives into the dynamics of fractional work, the unique opportunities it presents, and the challenges that come with it.

We explore:

• Fractionals vs. studios vs. large agencies – which model fits best?
• Defining and finding your ideal customer profile
• Leading with purpose vs. chasing revenue
• Business development strategies – leveraging your network to secure fractional work
• The joys and challenges of working fractionally

Tune in for a candid conversation on making fractional leadership work for you.

Connect with Vicki: LinkedIn

Learn more about the FPP community: https://www.fractionalpeoplepeople.com/

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https://lancehrobbins.com/ and https://joshuawold.com/