Fractionals Unplugged with Jay Kingley

Ben Wolf, founder and CEO of Wolfs Edge Integrators provides fractional Integrators and COOs to growing mid-market companies. Ben's focus is on building a roster of team-first Integrators to serve clients. Ben provides deep insight into the challenge the solo fractional COOs face in building their business and how Wolfs Edge Integrators solves the business development challenge. He also shares his move from an independent contractor model to one of partnership.

Email Ben at [email protected].

Connect with Jay

Email Jay at [email protected] if you're a fractional executive, fractional community leader, or fractional community marketplace proprietor and would like to be a guest on our show.

Subscribe to our YouTube channel by clicking here.

... so why are you still doing them?

95% of fractional executives base their sales process on starting with a discovery call or conversation. How do you know if your prospect has one or more issues that you can help them with if you don’t ask? Whether you must do a discovery conversation depends on your level of genius or as the lawyers like to call it your intellectual property.

Fractionals with insight and wisdom don’t do discovery conversations because they don’t need to discover. Prospects engage with these fractionals to discover the truth as to why they are in pain or why an opportunity seems out of reach. In this discovery conversation, the prospect learns from the fractional the path forward allowing them to go from squalor and misery to prosperity and success.

If you have insight or wisdom, then stop doing discovery calls and start helping those in your target market discover what’s holding them back. Every time you do a discovery call, you are telling your prospect you’re average.

Connect with Jay

Email me at [email protected] to set up a conversation to discuss your gap and if it is large enough what you can do to close it. Also email me if you're a fractional executive, fractional community leader, or fractional community marketplace proprietor and would like to be a guest on our show.

Ross Stockdale works with SMB B2B service companies as a fractional CMO to help them grow profitably in 12 months or less. His approach is to take owners out of the marketing seat and into the investor seat. Ross's formula for success is Leadership + Strategy = Growth. Ross believes that marketing a business is about communicating to clients and prospects where they are, not where you are. Adapting the messaging, target audience, offer, and service to the market works better than wishing the market would bend to your will.

Email Ross at [email protected].

Connect with Jay

Email Jay at [email protected] if you're a fractional executive, fractional community leader, or fractional community marketplace proprietor and would like to be a guest on our show.

Subscribe to our YouTube channel by clicking here.

Ryan Walter is a Managing Director with ProCFO Partners - a marketplace for senior level fractional CFOs. ProCFO Partners believes the financial function is not just about managing and reducing cost but serving as a catalyst for growth. ProCFO Partners provides expert part-time/fractional CFO’s who ride co-pilot with you looking out the windshield ensuring you achieve your goals and strategies.

There is no upfront cost to join ProCFO Partners provided you meet their criteria which Ryan walks through in the video. Payment is made as a percentage of revenue during your affiliation with them.

Email Ryan [email protected]

Connect with Jay

Email Jay at [email protected] if you're a fractional executive, fractional community leader, or fractional community marketplace proprietor and would like to be a guest on our show.

Subscribe to our YouTube channel by clicking here.

Email Henning at [email protected]

Zach Selch of Global Sales Mentor brings over 35 years experience in international sales for manufacturing companies. His speciality is in creating 3rd party distribution networks as an extension of your internal sales team. Zach has onboarded over 1,000 channel partners in 135 different countries. Hear why Zach says it's critical that you support your distributors not manage them. Zach says your distributors aren't your customers they are your sales channel and you must manage them as such.

Email Zach at [email protected].

Connect with Jay

Email Jay at [email protected] if you're a fractional executive, fractional community leader, or fractional community marketplace proprietor and would like to be a guest on our show.

Subscribe to our YouTube channel by clicking here.

Henning Schwinum is the founder and CEO of Vendux - a market place that connects fractional sales executives to clients. Vendux reduces the friction for a client bringing on a fractional sales executive using their proprietary PerfectMatch™ system to identify the ideal sales leader matched to their unique business requirements. Vendux has been in business for almost 5 years and has over 700 fractional and interim sales executives in its database.

Henning shares his own journey which motivated him to start Vendux to help fractional sales executives overcome their number 1 challenge which is to get clients. Henning emphasizes that Vendux is one channel to market and should never be your only channel to market. There is no cost to become part of the Vendux community.

Email Henning at [email protected]

Connect with Jay

Email Jay at [email protected] if you're a fractional executive, fractional community leader, or fractional community marketplace proprietor and would like to be a guest on our show.

Subscribe to our YouTube channel by clicking here.

...so why are you marketing yourself as average?

The tragedy is when a fractional executive who is in the top 20% of their peers in terms of the impact they can make on their clients goes to market as if they are average or worse. In this podcast, I take you through how to identify and communicate your genius that clients so desperately need and are happy to pay for.

The challenge you and everybody else has is that you spend all your time and have clarity about the genius that makes you great at what you do. This is in the trees and weeds of your service delivery. But the genius that your clients care about in your marketing and sales efforts is the intellectual property at the forest level embodying your insight and wisdom. But as you know, you can't see both your trees and weeds and your forest and you've got to be in your trees and weeds.

I'll give you that path forward on how you can resolve this seemingly intractable conundrum so you can build a business that gives you the income to fund your lifestyle, make a material impact on your clients, get paid, and do it all on your terms not someone else's.

Connect with Jay

Email me at [email protected] to set up a conversation to discuss your gap and if it is large enough what you can do to close it. Also email me if you're a fractional executive, fractional community leader, or fractional community marketplace proprietor and would like to be a guest on our show.

Karina Mikhli is the founder, muse, and CEO of the largest Fractional Executive community - Fractionals United. She's grown the community from 0 to 6,500 in a bit more than a year. Fractionals United provides its members with a range of reasons to join from a supportive community, education, partnerships with other fractionals, and a range of benefits you might find in corporate but not as a solo business person.

Karina shares what she believes are the big challenges for fractional executives and her advice on how to overcome them. Did you know that membership is free? Learn why this is a community that should be on your list to join and participate.

The best way to connect with Karina is on LinkedIn. You can also visit the Fractionals United website.

Connect with Jay

Email Jay at [email protected] if you're a fractional executive, fractional community leader, or fractional community marketplace proprietor and would like to be a guest on our show.

Subscribe to our YouTube channel by clicking here.

John Arms is an inspirational voice in the Fractional Executive community who extolls the benefits of executives throwing off the yoke of the corporate world and making a professional impact on their terms.

John leads Voyageur University where he and his partner provide copious education and teaching on how to join and thrive in the fractional ecosystem. John drops his wisdom throughout the show. His mantra is "learn, learn, learn, learn. Fractional will be normal in 5 years. Your ability to thrive here depends on how aggressively you embrace learning about it. From us. From others. From people talking about leadership, innovation, and growth in relevant, interesting and meaningful ways."

Email John at [email protected] and visit the Voyageur University website.

Connect with Jay

Email Jay at [email protected] if you're a fractional executive, fractional community leader, or fractional community marketplace proprietor and would like to be a guest on our show.

Subscribe to our YouTube channel by clicking here.

The First Step To Building A Great Business Is To Know Your Gap.

Every service provider is pitching and hard selling every Fractional Executive on how they can help you build a great business, get all the clients you want, and make a ton of money. Before you pay attention, you first need to reflect on the gap between where you are and where you want to be. Einstein famously observed that "Insanity is doing the same thing over and over again and expecting different results."

If your gap is small then you want the same result every day, so embrace the status quo and you have no need to make big changes in your business. You can safely tune out all the pitches and hard sells you're getting 20 times a day. But if you do have a gap that is uncomfortably large, then you need to heed Einstein's advice and make some changes in how you are doing your business.

Connect with Jay

Email me at [email protected] to set up a conversation to discuss your gap and if it is large enough what you can do to close it. Also email me if you're a fractional executive, fractional community leader, or fractional community marketplace proprietor and would like to be a guest on our show.