Fractionals Unplugged with Jay Kingley

Jay Kingley, CEO of Maven, is trumpeting a clarion call to all fractional executives in the bottom 80% in terms of impact on clients, "Generative AI is commoditizing mediocrity". You’ve heard the classic aphorism of garbage in garbage out. Well these large language models that our generative AI applications run on represent the thinking of the masses in, average if not mediocre content out.

Generative AI should be your go-to source for understanding how most people look at any issue or what the conventional wisdom has to say about any topic. It can be a starting point for a point of view on how many others before you have solved a problem or talked about an issue. The output from a generative AI model can tell you what you need to differentiate from but not what to differentiate to.

The trap you will fall into if you use AI to generate your output is that your clients don’t need you to regurgitate the “wisdom of the masses” or the “insight of the mediocre”. 

If you think you’re in the top 16% of fractional executives, let’s have a conversation on how you can play the winning hand in a world obsessed with generative AI.

Connect with Jay

Email Jay at [email protected]

Click here to download our resource guide on "How To Replace Your Corporate Income Without The Insane Corporate Hours".

Jay Kingley, CEO of Maven, discuss that your business focus is driven by your marketing not service delivery. In today’s world, no one wants to hire the “jack of all trades and master of none". When you’re paying top dollar to bring in a fractional executive or consultant, you want someone who understands your specific issue and has the expertise, insight, and wisdom to deliver the outcomes you want. You want someone laser focused on what it is you need, not a broad generalist who isn’t going to crush it for you.

What you should do is a subset of what you could do. The more talented and capable you are, the bigger the difference between should and could. It doesn’t matter how great you are at what you do if you don’t have prospects lined up around the block begging to work with you.

Let’s have a conversation on how the focus of your fractional or consulting practice aligns with the marketplace..

Connect with Jay

Email Jay at [email protected]

Click here to download our resource guide on "How To Replace Your Corporate Income Without The Insane Corporate Hours".

Jay Kingley, CEO of Maven, reminiscences of the best employee he ever had. This staff member had a high level of consistent performance, enviable work ethic, great attitude and fun to be around, good team player who inspired and elevated those around her, and was accountable, responsible, reliable. Her name is Heisenberg and she’s one of my cats. Her sister is Schrodinger and she’s no one’s idea of the perfect employee.

Heisenberg and I both share a philosophy that the reason we exist on this earth is to make a difference and you measure that by the legacy that you build and ultimately leave behind. Here’s how we define legacy: Legacy is the impact you make on the people you touch multiplied by the number of people you touch. The impact can be for good or evil. Some go deep and make a big impact on a small number of people while others go broad make a smaller impact on a larger number of people.

Listen to this episode to learn what makes Heisenberg a model employee and what Schrodinger does to just get by.

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called How You Can Eliminate Your Income Uncertainty! 5 Things You Need To Do To Get In Front Of The C-Suite.

The workshop will show you how to end your marketing overkill and still get in front of the C-Suite.

Jay Kingley, CEO of Maven, has the surprising take that what you say when selling better be different than what you do during delivery … or you won’t get any clients and if you do you won’t retain them. During the buying process, empathize with your prospect on where they think they are and show them how to get to where they want to be. During delivery, enlighten your client on where they really are and inspire them to get to where they need to be.

So many consultants, fractional leaders, and coaches tell their prospects the "truth" about where their prospects are and where they need to get to. While that is what delivery is all about, using it during your sales (or buying) process will guarantee that you don't have many clients to deliver to.

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called How You Can Eliminate Your Income Uncertainty! 5 Things You Need To Do To Get In Front Of The C-Suite.

The workshop will show you how to end your marketing overkill and still get in front of the C-Suite.

The secret to getting more clients isn't knowing how to close or being a super salesperson.

As a consultant, coach, or fractional leader, you have to own a process that leads your prospects to you and then allow the right ones buy. Key to this process is establishing empathy (80% of the battle) and being able to communicate your expertise, insight, and wisdom plus giving them a taste of what it would be like to work together.

Do this, and you'll have prospective clients lining up to work with you. Don't do it, and you'll be running into a brick wall time and time again hoping to dislodge a new client -- Ouch!

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called How You Can Eliminate Your Income Uncertainty! 5 Things You Need To Do To Get In Front Of The C-Suite.

The workshop will show you how to end your marketing overkill and still get in front of the C-Suite.

Jay Kingley of Maven says lead generation tactics will kill your consulting business. The implicit assumption behind lead gen is the more clients you need the more marketing you must do. But when you are the product and what you're selling is your expertise, insight, and wisdom, it takes time to convert a lead to a client and time is what you are short of.

Focus on prospect generation and run, and run fast, from anyone who’s peddling you the latest and greatest lead gen system no matter what they are charging. You just don’t have the time. Listen to hear what you need to focus on instead of lead gen. Reach out to me if this hits a nerve.

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called How You Can Eliminate Your Income Uncertainty! 5 Things You Need To Do To Get In Front Of The C-Suite.

The workshop will show you how to end your marketing overkill and still get in front of the C-Suite.

Consultants and fractional leaders work so hard to add extraordinary value to their clients ... and then they blow it by having a conversation with their prospects that significantly undervalues their ability to make a difference.

Your prospects don’t have preconceived notions of your value prior to engaging with you. You set those expectations by choosing to talk about your experience, expertise, insight, or wisdom. 

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called How You Can Eliminate Your Income Uncertainty! 5 Things You Need To Do To Get In Front Of The C-Suite.

The workshop will show you how to end your marketing overkill and still get in front of the C-Suite.

Jay Kingley, CEO of Maven, says there is one huge mistake that so many consultants make when trying to turn prospects to clients and it's costing them so much money!

In this video Jay talks about how meeting your prospects where they are is the key to turning them into clients. Once they are clients, inspiring them to achieve their full potential is how you retain them as clients for a long, long time.

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called How You Can Eliminate Your Income Uncertainty! 5 Things You Need To Do To Get In Front Of The C-Suite.

The workshop will show you how to end your marketing overkill and still get in front of the C-Suite.

Tea Kingley taught me a valuable lesson the other day on how essential it is to meet your prospects where they are and to embrace where they want to go. Once they become your client, you can do your best to lead them to where they need to be. But you won't get the opportunity if you don't start by meeting them where they are.

Connect with Jay

Email Jay at [email protected]

Sign up for a free one hour workshop called How You Can Eliminate Your Income Uncertainty! 5 Things You Need To Do To Get In Front Of The C-Suite.

The workshop will show you how to end your marketing overkill and still get in front of the C-Suite.

Jay Kingley, CEO of Maven, talks about the mistake many consultants and advisors make by focusing on improving their skills and capabilities to better serve clients. But the gap you really need to focus on is the one between how your target market perceives you and the impact you know you can make for them.

You can understand how you are perceived by paying attention to what your prospects focus on during your sales conversation. Jay provides 4 scenarios, the implications of each, and how you can close the gap by building market recognition for your ability to be a game changer. Reach out to Jay to learn how you can level up how your target market sees you so you can help them transform their business while you get paid full value for the impact you can make.

Email Jay at [email protected]

Sign up for a free one hour consultation on how you can become remarkably referable.