I’m excited to bring you this conversation with Francesca Tripodi, Assistant Professor at the School of Library Info and Library Science & senior researcher at the Center for Info, Tech, and Public Life at the venerable UNC-Chapel Hill. We discuss her new book, The Propagandists’ Playbook: How Conservative Elites Manipulate Search and Threaten Democracy, which is a deep dive into how the Right dominates social media.

This book and pod is a must read/listen for anyone involved in social media, from big time influencers to regular digital activists looking to maximize their online reach.

I’ll leave it at that.

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