Franchise Euphoria

Eliot Wagonheim is a lawyer, writer, speaker, and strategist. As an acclaimed business lawyer, Eliot has represented organizations of every size and type, including some of the most celebrated companies in the country. He developed his Fire, Aim...Ready approach from his work with these organizations in order to help organizations hone in on their true purpose and protect themselves while serving their vision.

www.outlawyerinsights.com
Twitter: @wagonheim
Facebook.com/OutlawyerBusiness3.0
LinkedIn.com/in/ewagonheim

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Brand quality and delivery has a huge impact on sales. I pay attention to all the little details when I go into any business. Especially a restaurant. It is a huge pet peeve of mine to go to a really good restaurant and get take-out and the restaurant does not pay attention to the small details like take-out containers. It may seem trivial but when a restaurant has a high quality product and then use cheap containers, by the time I get home the food does not taste as good as if I had eaten at the restaurant. When a restaurant does pay attention to those details I  get home with great tasting food with containers that are sturdy and branded. It makes me feel good about other aspects of the business that I can't see when I see that they are paying attention to the small details. I am more likely to go back and more likely to recommend the place to friends. 

Wrapping up National Small Business Week. Thrilled to do one more daily episode in celebration of small businesses. Today I am talking about something I get asked about all the time. Should you franchise your business or remain independent? That is a doozy of a question! Listen in as  I give you a few things to think about on this huge decision.

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Still going strong for National Small Business Week. Today I am talking about the benefits of treating your business like a franchise. This is near and dear to my heart and I find it very interesting. Over the years of working with franchise systems I've noticed, across the board, some things that all good franchises do. You don't have to turn your business into a franchise to succeed but if you think like a franchise owner I believe you have better chance at success.

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Celebrating everything that is fantastic about small business and small business ownership. I'm keeping the daily episodes coming for National Small Business Week. I absolutely love small businesses, many of which , of course, are franchises. Today I'm spending some time on marketing. Marketing is so very important to any business. You have to know and understand how to market your business. Listen in as I explain the ins and outs of marketing. 

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Day two of my daily episode celebration of National Small Business Week. Today is all about accounting. Many feel (me included) that accounting is boring and depressing, and that's without adding in taxes. It is a crucial aspect of any kind of business though, especially a franchise. I'm diving into who should be doing your accounting and how you should be managing the accounting process.

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This week is National Small Business Week. We are celebrating how awesome it is to be a franchise owner, small business owner, or an entrepreneur doing your own thing. In honor of this amazing week I am releasing new episodes every day! Today is all about cashflow. Cash is king. You've got to have it to stay in business. I'll explain how to get more of it coming in.

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One of the things that has been so interesting of late is that I have had an influx of people contacting me interested in taking their business and turning it into a franchise. There is a lot of misinformation out there about franchising. Listen in as I explain how to scale in a responsible, effective, and profitable way. 

Eric is the CEO of digital marketing agency Single Grain. Single Grain has worked with Fortune 500 companies such as Salesforce, Yahoo! and Intuit to help scale their revenues using a combination of SEO and advertising strategies. Eric also owns Growth Everywhere, a marketing podcast where he dissects growth levers that help businesses scale.

Single Grain

Grow Everywhere

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