Franchise Euphoria

Mike is the the general manager of Social Joey, a social media management company. He began his carrier in marketing with his families construction business while in he was college. He has been working in the space ever since. Mike was recruited by the Social Joey team during the development stage of the company due to his success and expertise in targeted advertising through social media. 

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For over 25 years Dr. Sharon Livingston, founder and president of The Livingston Group for Emotional Marketing, has been one of the most prominent leaders in the field of motivational research and Insight Mining. She is a recent Past President of QRCA, the largest association of Qualitative researchers in the world. 

She is the creator of Sharpen The Focus Institute, an organization that teaches interviewing and moderating skills, incorporating proven psychological techniques to help people tell their true stories. 

Dr. Livingston is President of ICCA – The international Coach Certification Alliance, www. CoachCertiicationAlliance.com, an organization dedicated to professional coaching training.

She is has been a mentor for HBA – the Healthcare Business Women’s Association for almost 10 years.

She holds a Ph.D. in Psychology, is an NGH [National Guild of Hypnotists] Hypnosis Trainer, an NLP practitioner and has had extensive training in creative ideation procedures, group dynamics, applied psychological techniques, and projective methods.

She was a finalist for the 2008 Enterprising Woman of the Year award.

More recently she was voted Outstanding Woman of the year, by the New England Family Business Association in June of 2015.

She is the author of best seller, “Get Lost Girlfriend – How I Found Myself When My Best Friend Dumped Me,” a best seller in the Grief and Loss category on Amazon.

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Get Lost Girlfriend

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I am thrilled to have Carmen Torres on the show today! This is the first time I have had an HR specialist on the show and it is long overdue.

Carmen’s extensive experience in the HR field stretches back over twenty years. In this time, she has established a reputation for her ability to help create equitable, safe and collaborative workplace environments for countless small to mid-sized businesses and non-profit organizations.

Throughout her career, she has been sought out as a trusted advisor for her expertise in building HR departments that allow both employees and employers to be productive and flourish.

Her approach is comprehensive and holistic. Carmen is keenly aware of the complexities of managing human beings, and of the crucial importance of a high-functioning HR department for the thriving success of a company.

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I'm thrilled to have the founder of Social Media Examiner Michael Stelzner on the show today. Michael is also the author of the books Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also host of the Social Media Marketing podcast, founder of the Social Media Marketing Society and host of the weekly Morning Social Media Marketing TALK show.

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There is one question that I get asked so often that I think the answer deserves a replay. I can't count the number of times I have been asked this question. The problem with it is that it is exactly the wrong question to be asking. I'm talking about "What's hot in franchising?"

I'm not sure why, but there are a lot of people rushing into franchising lately. Don't get me wrong, of course I don't think franchising is bad. Franchising is awesome, especially when done well and with a great  system. But lately I  noticed a lot of people who are just rushing to get into a system. This can be caused by a few things like excitement, franchisor pressure, or a fear of losing the opportunity. You should NEVER rush in to a business decision!

The beginning of a new year has me looking ahead and looking back. I took a look at last year's statistics and found the most downloaded episode of the year. I’m thrilled that it's  Cliff Ennico. Cliff is an attorney with 35 years of experience in the franchise world. Cliff and I talk about how franchising has changed over the last 35 years, how it hasn’t, and how you can be successful in franchising today! So much great information in this interview you won’t want to miss out.

Our culture loves the independent business. Franchises can seem a little more corporate. This is actually a myth. When you own a franchise you are indeed a locally owned and operated business. Your are just part of a larger brand. That is very different from being corporately owned. Independent businesses can actually learn a lot from franchises to become more successful. Listen in to hear three things you can learn from franchises! 

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Laura Novak Meyer is on the show today. Her fresh sensibility and talent for putting clients at ease led to a successful business and ample recognition in the media and within the photography industry. But all of the success left her lacking. As much as she loved photographing clients, she had other passions that she couldn't address as a solo entrepreneur, including mentoring new talent and fostering creative community.

She also saw a missing element in the photography marketplace. Social photography was breaking new boundaries, thanks to real-time sharing via Pinterest, tumblr and Instagram. But for families with children who wanted high quality, modern, unique imagery, the options were limited to either mass-market chain studios that prized volume over ambiance, or extremely expensive custom photo sessions only available to a small percentage of families.

WHY COULDN'T THERE BE SOMETHING ELSE?

A boutique photography studio that offered stellar imagery in a relaxed atmosphere, where families could slow down and enjoy the experience.  A committed team of artists with the common goal of capturing clients' stories in a collaborative, creative atmosphere. An artistic philosophy that blended classic portraiture technique with spontaneity and emotion. On these premises, Little Nest was born. Little Nest Portraits has expanded into a national brand, while always keeping those core values at heart.

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Thrilled to have Frank Lunn of Kahuna Business Group on the show today. Frank is an entrepreneur, investor, and author of three books with 20 years of entrepreneurial experience. His passion and mission is learning, living, and sharing the journey of entrepreneurship through life, business, and his legacy. He lives by the Kahuna mission statement, we achieve our victories the victories of those we serve.