Franchise Euphoria

It has been an amazing journey since the launch of Franchise Euphoria 7 months ago. I’ve learned so much along the way.  I recently realized though that I was not fully capturing everything that I wanted to capture in the podcast so I have decided to make a pivot. Listen in to find out what new and exciting changes are in store for Franchise Euphoria!

Feedback

I love to hear from you every episode and even more so on this one. Please leave a comment, email me at [email protected], or find me on Facebook or Twitter. Let me know what you think about the changes.

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Selling Has Changed, Have You Changed With It?

John Jantsch – Selling Has Changed, Have You Changed With It?

John Jantsch from Duct Tape Marketing joins me on this episode of Franchise Euphoria. We talk about one of the most important things you can do for your business, content marketing.  The way that people buy has changed so the way that we sell needs to change, too.  Don’t get left behind. Listen in to learn what you need to be doing to increase your sales.

About John Jantsch

John Jantsch is a marketing consultant, speaker and best-selling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. He frequently consults with small and mid-sized businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth.

Show Highlights

Ø    How the way people buy has changed

Ø    How to sell in today’s culture

Ø    Ways to engage your customers

Ø    Developing customer trust

Ø    How to get your marketing and sales people to work together

People today get online ad research products, read reviews, and ask friends before they purchase. You can no longer count on old sales methods to work in today’s online world. You to need to make contact with customers, engage them, and build their trust before they are ready to buy.

Episode Resources

Seth Godin

Michael Gerber

Joel Libava

Want to know more about interviewee or their businesses?

Duct Tape Marketing

Duct Tape Selling

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If you enjoyed the show please share the podcast.

Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment.

If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people. 

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Following up on the heels of last week’s tip, this week I focus on “Are You Ready To Franchise?”.  Are you ready to take the next step and turn your business into a franchise? There are many things to consider before making the huge decision to franchise. I’ve boiled it down to 4 questions you should ask yourself to see if franchising is something you should even be considering.

Feedback

Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment at Franchise Euphoria.

If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people. 

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John Lee Dumas brings his enthusiasm and fire to the show this week.  John is the host of the wildly popular podcast Entrepreneur on Fire. He discusses his life before Entrepreneur on Fire, his ah-ha moment, and his meteoric rise. Listen in as he gives some inside tips to his success, explains the importance of identifying a clear avatar for your business, and gives some great resources for all of you entrepreneurs to dive into and read.

About John Lee Dumas

John graduated from college and was commissioned as an officer in the army and served 13 months in Iraq. He continued to serve in the army for seven more years. After the army he tried law school for one semester. That was all it took to realize that law was not his calling. He worked in finance and real estate for several years but never really finding his passion. He began listening to podcasts on his drive to work.  Then he had an ah-ha moment.  There were so many great podcasts out there, but none that offer daily content. He was zipping through months of content in a single week, and knew that if he was experiencing this problem, chances are others were, too, and Entrepreneur on Fire was born.

Show Highlights

Episode Resources

Parkinson’s Law

Jaime Tardy

Seth Godin

The Compound Effect by Darren Hardy

The Slight Edge by Jeff Olsen

Want to know more about Entrepreneur on Fire?

Entrepreneur On Fire

Podcasters Paradise

Webinar on Fire

Want to help us out?

If you enjoyed the show please share the podcast. Click here for a prepopulated tweet.

Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment.

If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people.

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This week on the Franchise Euphoria Tip of the Day I talk about why you should consider franchising for your business. Listen in as I talk about 4 main reasons you should consider franchising.

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Buying a franchise is a BIG decision. There are many options.  But most people go about the process in the wrong way.   Today, FranchiseGrade.com owner/founder,  Jeff Lefler, is on the show to help you make a better decision on which franchise to buy.

About Jeff Lefler

Jeff leads the Management Team of Franchise Grade as their Chief Executive Officer with fifteen years of small business experience, ten of those in franchising. Jeff has operated a successful franchise with Canada Bread since 2006. In 2008 Jeff created the National Bread Network, an Independent Franchisee Association representing Canada Bread Franchisees and was also a Member of the Strategic Committee of the International Association of Franchisees and Dealers.

Show Highlights

Want to Reach out to Jeff:

Email: [email protected]

Cell phone: 519.859.0228

Want to know more about Jeff:

Franchise Grade

Episode Resources

Franchisegrade.com

National Bread Network

American Association of Franchisees and Dealers 

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If you enjoyed the show please share the podcast. Click here for a prepopulated tweet.

Feedback

Have any suggestions for future shows? Have questions or a topic you would like us to do an episode on? If so, please leave a comment.

If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we reach out to more people.

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Franchises are complicated. They are fraught with risk, uncertainty and require a lot of capital. But most, if not all, of these things can be overcome if you create raving fans for your business. Plain and simply, raving customers drive the bottom line!  This is the #1 way to succeed with your franchise!

Below are 4 simple & immediate ways you can do this for your business.

1. Know your target market – This is the baseline. The foundation that must be set for you to understand your customers. Without this, you won’t understand your customers desires, needs, wants, & fears. Understanding these things, is key to discovering your secret sauce as a business.

2. Be extraordinary – Average is for losers, at least in the business world. Most businesses are average. Most businesses struggle to maintain profitability. Think in extraordinary ways and extraordinary things will happen with your business. For starters, think of one thing that you can do this week to go above and beyond for a customer. If you know your customers, it should be easy for you to do this. If it isn’t, then try to better understand the needs of your customers and then revisit this at a later date.

3. Pay attention to details – We have all seen businesses that just “get it.” You know, the ones where every detail is accounted for and nothing is overlooked. These are the businesses that are one step ahead of their customers. It’s as if they are inside your head with a full understanding of what you are thinking and when you are thinking it. These things matter. In an overly crowded marketplace, paying attention to details makes you memorable, makes you different, makes you special. And in turn, makes people talk about you and their experiences with your business.

4. Ask for feedback & Act on feedback – For many, asking for feedback is scary because it can expose you. It is scary to really know what others think of you; but it is vital to plugging holes in your business & in creating raving fans. But equally as important, is acting on the feedback. Acting on feedback shows that you really care. That you are listening. That you value customer input. Not only is this smart business, but it makes you memorable and gives you more opportunities to engage with your customers.

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Michael O’Neal – How You Can Become a Solopreneur

Are you a solopreneur? A solopreneur is someone who is proudly unemployable, someone who cannot imagine punching a clock every day and working for someone else. Is the stress of going to work every day becoming greater than the stress of going out on your own? Michael o'Neal discovered he is a solopreneur and now hosts his own podcast helping other solopreneurs find their path. He joins me today to talk about his journey and how he helps people  live the life they desire.

About Michael O’Neal

In August 2013, Michael started his podcast called The Solopreneur Hour – Job Security for the Unemployable. His aim is to show the unemployable people of the world the correct path to business success on their own terms.

Show Highlights

Want to know more about Michael?

Solopreneur Hour Podcast

SoloLab

Episode Resources

Rich Dad, Poor Dad by Robert Kiyosaki

Cash Flow Quadrant by Robert Kiyosaki

Four Hour Work Week by Tim Ferriss

Emyth Revisted by Michael Gerber

Strengths Finder 2.0 by Tom Rath

Crush It Gary Vaynerchuk

Want to help us out? 

If you enjoyed the show please share the podcast. Click here for a prepopulated tweet.

Feedback

Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment.

If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people.

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The restaurant world is highly competitive. To be truly successful you need to differentiate yourself from your competitors. Customer service is the key to being successful. So, how do you take customer service to another level? Listen in as I explain 4 ways you can create raving customers for your business.

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Brenton Hayden – How to Build Your Business and Franchise It Successfully

I am thrilled to have Brenton Hayden on the show this week.  Listen in as he describes how he went from first starting his business with practically no money to becoming a multi-million dollar business.  Brenton talks about waking up early, staying late and going the extra mile.  He saw a need in the market and went after it. He goes in depth about the struggles he faced and how he convinced people to believe in his vision. He went from cold calling and getting his first six properties to rent to retiring from his CEO position in just 6 ½ years.

About Brenton Hayden

Brenton Hayden is the Chief Executive Officer and Founder of Renters Warehouse  USA, a four time honoree of the Inc. 500|5000 list. At 29, Brenton leads his dedicated team of over 100 employees and franchisees in seven states to see gross revenues of $12.5 million. With a portfolio of managed properties valued around $750 million and $2 billion in residential leasing transactions, it’s no surprise that this Harvard Business School and Massachusetts Institute of Technology - Sloan School of Management graduate was named the youngest franchisor in America by INC. Magazine in 2011 at the age of 25. Brenton’s expert marketing skills and entrepreneurial spirit have largely contributed to the success of his company, earning Renters Warehouse numerous awards in real estate and business.

Show Highlights

Brenton discusses knowing his business from top to bottom and how he got people to believe in his vision and really work to grow the company. He also discusses the extremely careful process he goes through when choosing a franchisee from interviews to his People Analyzer Tool. Brenton also focuses on supportive training for his franchisees keeping them up to date and business savvy.

Episode Resources

Seth Godin

Rework

Michael Gerber

Want to know more about Brenton and his businesses?

Twitter @BrentonHayden

LinkedIn

Professionallandlords.com

Twincitiesrenterswarehouse.com

Want to  help us out? 

If you enjoyed the show please share the podcast. Click here for a prepopulated tweet. 

Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment.

If you enjoyed the podcast, please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people.

iTunes:  Franchise Euphoria Podcast

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