Always plan ahead and develop different action plans.
Economic disruptions can be a time for opportunity and energy. Utilize that time to turn internally and recalibrate with your team.
If you don't plan ahead, you'll freeze up. Create a plan with your team and vendors, and outline different options for different economic events. Define what you would do in each type of situation.
Instead of scaling back on your budget during an economic disruption, use that time to develop assets for next year.
Prepare your mindset, culture, and franchisee support, even if that means reevaluating what is and isn't working internally.
Set realistic goals for the future of your business. Evaluate your current success and ask yourself what realistic growth looks like for your brand on a yearly basis.
Work with your administrative team to create a singular brand identity that best captures your brand's main mission.