Franchise Secrets Podcast

“Franchising is like a marriage, there is going to be ups and downs but it is exactly like a marriage” – Delena Farmer

“Be open minded, have a listening attitude and have your eyes open when it comes to products and their place in the market.” – Delena Farmer

 “Franchising is a long term investment” – Delena Farmer

 “There is no ‘Off the clock’ for franchisees” – Delena Farmer

 “Business is very emotional, especially franchise business” – Delena Farmer

 “Staff are a tool in your business” – Delena Farmer

 “People buy from people they don’t buy from catalogues” – Delena Farmer

Delena Farmer

Franchise Development

Delena is a seasoned professional in franchise recruitment, franchise re-sales and franchise renewals.  She is a whiz at developing targeted franchise recruitment strategies to identify current and future franchisees by using a variety of marketing streams.

Delena has extensive leasing, franchising and marketing experience and has high level skills in relationship management. She enjoys supporting business owners who share the same focus, passion and drive for their business and the service they provide to their customers.

During my conversation with Delena she shared:

Delena’s “One Thing” that she does every day…..

Delena’s secrets are

Delena’s tips for Franchisees

The book Delena recommends; it’s a system really

http://www.progressseminars.co.nz/pdf/4QL-Overview%202008-PSL-b.pdf

In Delena’s words……

I wish I had known that there is so much information out there that I have access to, I just need to take the time to look for it.

Selected Links For This Episode

https://au.linkedin.com/in/delenafarmer

For your FREE E-course click on the link  http://www.franchiseesuccess.com.au/wish/

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“As McDonalds taught us, you can take a bunch of school age children and run a multi million dollar business” – Matt Brearley

Absolute GOLD in this episode by Matt Brearley – learn from those who have excelled before you

“I may be slightly obsessed by spread sheets” – Matt Brearley

 “Bring everything back in line with what the system is and start from the beginning with a set of values” – Matt Brearley

 “I spent a lot of the day in-store with staff to train them to my set of values” – Matt Brearley

 “Sometimes you need to give yourself the day off” – Matt Brearley

 “Due diligence is the key to having a successful business” – Matt Brearley

Matt Brearley

Franchise All-rounder

Matt has worked across all areas of franchising. From McDonalds team member to Bakers Delight Corporate to life as a Bakers Delight Franchisee. Matt has seen franchising from all areas.

During my conversation with Matt he shared:

Matt’s “One Thing” that he does every day…..

Matt’s secrets are

Matt’s tips for Franchisees

Matt’s thoughts for the future of franchising….

The book Matt recommends

http://www.mindsetonline.com/thebook/buythebook/index.html

In Matt’s words……

I wish I had known to seek help

Selected Links For This Episode

https://au.linkedin.com/in/mattbrearley1

https://www.bakersdelight.com.au/

https://mcdonalds.com.au

https://www.thebalance.com/top-behavioral-interview-questions-2059618

For your FREE E-course click on the link http://www.franchiseesuccess.com.au/wish/

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Great customer service begins with listening to the stories of your customers” – Annette Kirby

Isn’t that so true – in today’s summer series we revisit our episode with Annette Kirby

 “the beauty of franchising is it takes the guesswork out of what you are doing” – Annette Kirby

 “we thought we knew best and didn’t follow the system properly to please our customer, but it is actually very detrimental to the business”– Annette Kirby

 “It is really important if you do buy a franchise that you follow the manual” – Annette Kirby

 “Eat cake every day” – Annette Kirby

“Your passion is the million dollar thing – you must really love what you are doing” – Annette Kirby

Annette Kirby

Shingle Inn Franchisee

Annette is a glamorous Coffee Shop owner who works 12 hour days. She opened her first Shingle Inn cafe in Caloundra in December 2009 and her second Shingle Inn Cafe in Sunshine Plaza in December in 2011. She was the “first on file” franchisee in the Shingle Inn franchise system. Her Caloundra store was the second franchised store in the Bellchamber family owned, Shingle Inn Café brand.

The original Shingle Inn was famous for its delicious cakes and sweet treats, but it continues today to be so much more. Their new menu is evidence of their ability to keep abreast of new trends in food in an ever-changing, highly competitive market.”

Shingle Inn recently celebrated its 80th anniversary, having opened in Edward Street, in Brisbane’s CBD, in 1936. Despite always offering a lunch menu, it was most widely known for its cakes.

During my conversation with Annette she shared with us:

Annette’s “One Thing” that she does every day…..

Annette’s secrets are

Annette’s tips for new Franchisees….

The book Annette recommends

Play a bigger game achieve more; be more; do more; have more – Rowdy McLean

http://rowdymclean.com/

I wish I had known….. how hard it was

 Selected Links For This Episode

https://au.linkedin.com/in/annette-kirby-9b02563a

http://www.shingleinn.com/

For your FREE E-course click on the link http://www.franchiseesuccess.com.au/wish

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Talking with Uncle Google – Summer Series with Katie Richards Virtual Legal 

“When researching your franchise system, really do your online homework – Good old Uncle Google has a lot of information” Katie Richards

“Go and speak with other tenants in the Shopping centre to understand the traffic flows of the centre and speak with Centre Management about their plans for the future” Katie Richards

 “Most of your due diligence should be done before you actually apply for the due diligence documentation”   Katie Richards

Katie Richards

Virtual Legal & Franchise All-rounder

Entrepreneur, Lawyer, Educator, Author and Innovator. Katie is a commercial solicitor passionate about systematisation and efficiency. As previous commercial legal advisor to corporations like Domino’s Pizza, National Australia Bank, GE Mining and Ecowash Mobile both in Australia and in the USA, Europe and Middle East.

As a strong advocate for the provision of access to legal services Australia-wide regardless of financial position or geographical location, Katie set about the establishment of Virtual Legal, driving a high-energy team of lawyers to provide standard legal services through an online platform allowing clients to have legal work done without leaving their home or office. The use of the latest technology and systematisation of all processes within the corporation has given Katie’s team the ability to charge only competitive fixed fees for amongst other things retail leasing, commercial leasing, buying franchises, selling franchises, setting up franchises, wills and estates services, and setting up new companies and trusts.

During my conversation with Katie she shared with us:

Katie’s “One Thing” that she does every day…..

 Katie’s secrets are

Katie’s tip for new Franchisees….

The two books Katie recommends

The five love languages – Gary Chapman

http://www.5lovelanguages.com/resources/books/

Eat that Frog – Brian Tracy

http://www.briantracy.com/blog/tag/eat-that-frog/

 “Franchisees need to be willing to give it a good go; be willing to be knocked down and get back up” – Katie Richards

“You have to love what you do – you will have plenty of good days and plenty of bad days” – Katie Richards

 “You (Franchisees) must be good at paperwork and record keeping” – Katie Richards

“If you have one franchisee who is unhappy in the franchise system they can do a lot of damage” Katie Richards

Who is responsible for the businesses success?

The Franchisee – at the end of the day the Franchisor provides the system but the Franchisee provides the personality

 Selected Links For This Episode

https://au.linkedin.com/in/katiemrichards

https://virtuallegal.com.au/

https://en.wikipedia.org/wiki/DISC_assessment

For your FREE E-course click on the link http://www.franchiseesuccess.com.au/wish

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It seems you need a great wife if you want to enter franchising according to todays summer series episode with Mark Norman.

Mark shares what he knew before buying a franchise

“have a great wife!” – Mark Norman

“We weren’t looking for a franchise as such we were looking for a business and just happened to buy a franchise” – Mark Norman

The term of the franchise agreement is only as long as the first term of the agreement. Mark Norman

“The standard that you present product should be that if it is good enough to deliver to Mum it is good enough to deliver.” – Mark Norman

 “Communicate positively with your Franchisor and their team” – Mark Norman

 “Speak with other franchisees in the system before you buy in” – Mark Norman

Mark Norman

From Farmer to Franchisee

Mark and his wife Liz bought their first franchise, Mr Rental in Toowoomba in June 2003 and their second store in Ipswich in December 2003. Both stores were “Greenfield” sites that Mark and his team have grown to now have 1100 customers each. Mark’s stores service the area from the Regatta hotel in Brisbane west to the town of Roma in South West Queensland.

During my conversation with Mark he shared:

Mark’s “One Thing” that he does every day…..

Mark’s secrets are

Mark’s tip for new Franchisees….

The book Mark recommends

http://michaelegerbercompanies.com/web/the-e-myth-library/

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Revisiting Greg Nathans Episode today.  Greg had great tips for new Franchisees….

Greg is Founder of the respected Franchise Relationships Institute (FRI) and is widely recognized as an international thought leader on managing franchise relations and people issues in franchising. He is a registered corporate psychologist and is regularly invited to deliver keynote addresses at franchise sector conferences around the world. Greg’s books, such as Profitable Partnerships and The Franchise E-Factor are widely regarded as essential reading for anyone who works in the global franchising sector. Additionally his research and models have helped to shape the way franchising is conducted around the world.

Greg has

• Sold more than 100,000 books in 3 languages

During my conversation with Greg we talked about:

Greg’s secrets are

Greg’s tip for new Franchisees….

The book Greg recommends

https://www.amazon.com/Think-Grow-Rich-Napoleon-Hill/dp/149617545X

Quotes in this episode

When a guitar is in tune it is pleasant be near, much like relationships, when they become inharmonious they are very unpleasant to be near – Greg Nathan

When you become a multisite franchisee you have to work on the business to become a coach to your employees – Greg Nathan

Make a culture of learning in your business– Greg Nathan

Encourage your team to think and consciously make a decision – Greg Nathan

On marketing:

Learn to take criticism; do your research to back your ideas with facts and evidence – Greg Nathan

For Franchisors;

You must have empathy for the franchisees investment – Greg Nathan

For Franchisees;

You are responsible for your own profitability– Greg Nathan

Selected Links For This Episode

https://au.linkedin.com/in/gregnathan

http://franchiserelationships.com/

For your FREE E-course click on the link http://www.franchiseesuccess.com.au/wish

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Selena Knight is the Retail Business Strategist, but this was not always the case. Selena started life as a Tree Surgeon. As her business grew she found herself managing teams of people eventually managing over 100 contractors.

Eight years ago Selena ventured into retail and opened a retail store selling baby and children’s products. Selena’s passion now is to create a vibrant and supportive community for retailers. With so much information freely available and competing for our attention it can get really confusing about where to invest your time and money.

During my conversation with Selena she shared:

Selena’s “One Thing” that she does every day…..

Selena’s secrets are

The Book that Selena recommends

Selected Links For This Episode

https://salenaknight.com/

https://salenaknight.com/masterclass-cashflow

“When you don’t sell your customer the suite of products you are actually doing your customer a disservice” Selena Knight

For your FREE E-course click on the link http://www.franchiseesuccess.com.au/wish

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For this summer series we revisit the episode with Warren Ballantyne – here are his secrets…..

If the Franchisor lets down the Franchisee they will fail and visa versa” Warren Ballantyne

“Read Biographies you learn a lot from those who have been there done that” Warren Ballantyne

Warren Ballantyne is the founder, owner and managing director of Gutter-Vac – the world’s first and largest gutter cleaning franchise; revolutionising the gutter cleaning industry.

Warren invented and developed the gutter vacuuming technology in 1995 and commenced franchising in 2000. Gutter-Vac now has around 70 franchises across 7 Australian States and Territories and has expanding its franchise system into North America (launch was July 2016).

Warren is also the founder, owner and managing director of Ballantyne Safety – a height safety concept that was created by Warren in 1995 to compliment the Gutter-Vac operating system. Ballantyne Safety’s range of temporary roof safety equipment provides workers across Australia with a fast and effective method to safely work at heights.

Warren is also the chairman of Gutter-Vac International Pty Ltd and the Chief Operating Officer of Gutter-Vac LLC (the North American franchise company).

Warren has enjoyed serving on FCA’s Queensland State Chapter for 7 years and has been President of the Queensland chapter of the FCA for the past two years Warren is dedicated to franchising in Australia and abroad.

During my conversation with Warren he shared:

Warren’s “One” thing

 Warren’s Franchise Secrets

Warren’s Franchisee Tips

Warren’s Quotes

“If the Franchisor lets down the Franchisee they will fail and visa versa” Warren Ballantyne

“Read Biographies you learn a lot from those who have been there done that” Warren Ballantyne

Selected Links For This Episode

For your FREE E-course click on the link http://www.franchiseesuccess.com.au/wish

Warren’s Book to Read – https://www.amazon.com/Want-Done-Right-Dont-Yourself/dp/1884956327

Gutter-Vac (Australia) | http://www.guttervac.com.au

Outback GutterVac (North America) | http://www.outbackvac.com

Ballantyne Safety | www.ballantynesafety.com.au

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ABOUT JANE LOMBARD

Jane Lombard offers many years of experience from all aspects of the franchise industry. Over the last 16 years, Jane has owned and operated 4 franchised businesses and currently runs two.

Jane’s current franchised businesses are Fifo Capital – which provides cash flow solutions to business through invoice finance and The Franchise Shop a franchise consultancy that works to develop businesses into franchises and assist in franchise recruitment.

As a Fifo Capital franchisee, Jane provides finance to franchisees looking to buy a franchise and a wide range of both start up and established businesses that are going through a period of growth and need support with their cash flow to allow the to take the leap to next level of success.

As a franchisee of The Franchise Shop Jane works with a large range of emerging franchisors across a broad range of franchise models and systems. Working with her clients to develop their businesses into successful franchise models and assisting them in recruiting franchisees.

Jane is a NSW FCA Committee member and also one of only 10 Certified Franchise Executives in Australia, an internationally recognized qualification in the franchise industry.

During my conversation with Jane she shared:

Jane’s “One Thing” that she does every day…..

Jane’s secrets are

Jane’s tip for new Franchisees….

Jane’s – Quotes

“Write a list of what your skill sets are and where your weaknesses are so that you know what you have to outsource” – Jane Lombard

“Buy something that rocks your boat so that you are very excited to get up every morning” – Jane Lombard

“Enter a Franchise system with your eyes wide open” – Jane Lombard

“Understand what it is that the Franchisor provides” – Jane Lombard

“Get to know the high achievers in your system – they will only be to happy to share with you what it takes to be successful” – Jane Lombard

“Get experts who have real franchise experience” – Jane Lombard

Selected Links For This Episode

For your FREE E-course click on the link  http://www.franchiseesuccess.com.au/wish

http://fifocapital.com.au/

http://thefranchiseshop.com.au/

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Paul bought his first franchise, a Boost Juice, in 2002.  On opening day he had just $20 in his bank account as he had thrown all his savings into purchasing his first store.  He soon grew his empire to own three Boost stores in Western Australia, Garden City Shopping centre  (Borragoon), Carillon City Perth and Karrinyup Shopping centre.  Paul won Boost Franchise Partner of the year in  2007 and was the first franchisee inducted into the Boost Juice Hall of Fame in 2005 along with numerous marketing, highest comparative growth, customer service and operational excellences Awards during the nine years of the business.  Paul believes that know your business and work on your business every day.  His secret to success is great customer service and empowering and training your team to be the best in the market.

During my conversation with Paul he shared:

Paul’s “One Thing” that he does every day…..

Paul’s secrets are

Paul’s tip for new Franchisees….

The book Paul recommends

“(Being a Franchisee) was the best time of my life to be honest” Paul McAllister

“Be very flexible in everything you try to do” Paul McAllister

“When doing due diligence – Have a list of questions to ask existing franchisees and have a honest conversation with them so that you get the real story of life from a franchisee prospective” Paul McAllister

“No point keeping all the financial information to yourself, share it with your leadership team so that they help you make the business more profitable” – Paul McAllister

“The bottom line it is your business you have to make it work” Paul McAllister

For your FREE E-course click on the link http://www.franchiseesuccess.com.au/wish

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