Franchise Today

This week on Franchise Today, host, Paul Segreto welcomes as his guest, Stephanie Chandler, author and speaker.

Stephanie Chandler is an author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business,From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products, and LEAP! 101 Ways to Grow Your Business.

Stephanie is also founder and CEO of BusinessInfoGuide.com, a directory of resources for entrepreneurs, and Authority Publishing, a custom publisher specializing in non-fiction books. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur magazine, BusinessWeek, and Wired magazine, and she is a contributing blogger for Forbes.

About Franchise Today

Franchise Today is hosted by Paul Segreto, President & CEO at franchisEssentials, and co-produced by well-known franchise veteran, Joe Caruso. Their unique perspective and extensive industry experience provides the foundation for relevant discussions about franchising and franchise best practices. Weekly guests include some of the brightest minds in the franchise world, with specific expertise and experience within various areas of franchising.

The team at Franchise Today is dedicated to franchise success at all levels. So, whether you’re a franchise professional looking to grow a franchise concept, needing some assistance in facing today’s challenges or would just like to better understand franchise best practices, then Franchise Today is for you!

This week on Franchise Today, "Politics of Lending, Lipstick on a Pig, and What Really Matters to Lenders", Host, Paul Segreto welcomes as his guest, Bob Coleman, the country's foremost expert on franchise and small business lending. Bob is a frequent guest on Fox Business News and is often quoted by a variety of financial media outlets, including the Wall Street Journal, Bloomberg, Forbes, CNN/Money and the New York Times. He is the editor of the Coleman Report, a weekly small business lending newsletter, and the publisher of small business loan underwriting guides along with his great new book “Money Money Everywhere, But Not a Drop for Main Street”.

About Franchise Today

Franchise Today is hosted by Paul Segreto, President & CEO at franchisEssentials, and co-produced by well-known franchise veteran, Joe Caruso. Their unique perspective and extensive industry experience provides the foundation for relevant discussions about franchising and franchise best practices. Weekly guests include some of the brightest minds in the franchise world, with specific expertise and experience within various areas of franchising.

Other features include Franchise News, as reported by the leading franchise publications, the IFA Corner, news and events from the International Franchise Association, New Brands in Franchising, a look at up and coming franchise concepts, and “Are You Kidding Me?”, eye-opening and thought-provoking insight into the comical, and sometimes illogical side of franchising.

The team at Franchise Today is dedicated to franchise success at all levels. So, whether you’re a franchise professional looking to grow a franchise concept, needing some assistance in facing today’s challenges or would just like to better understand franchise best practices, then Franchise Today is for you!

This week on Franchise Today is an Encore Presentation from the Second Annual Franchise Legal Series that aired in 2011, In this segment, Host, Paul Segreto was joined by Jonathan Redgrave, Attorney and Partner at Redgrave LLP, a law firm with singular focus on Information Law, including social media. From the franchise perspective, Jonathan and Paul discussed social media and e-discovery legal issues. This segment has proven to be very popular with Franchise Today listeners as it rates very high in on-demand listens.

This week on Franchise Today is an Encore Presentation from the Second Annual Franchise Legal Series that aired in 2011, In this segment, Host, Paul Segreto was joined by Jonathan Redgrave, Attorney and Partner at Redgrave LLP, a law firm with singular focus on Information Law, including social media. From the franchise perspective, Jonathan and Paul discussed social media and e-discovery legal issues. This segment has proven to be very popular with Franchise Today listeners as it rates very high in on-demand listens.

In this first segment of Franchise Today in 2012, Paul Segreto welcomes as his guest, Court Williams, Partner - North America, HVS Executive Search. Paul and Court discuss how to optimize human capital strategies for success and profit in the 21st century.

Court comes to HVS Executive Search with over 20 years of executive search experience in the hospitality industry. His background also includes leading the human resources department with Sbarro’s, an international restaurant chain and nine years in restaurant operations throughout the United States. Court has served as a student coach with Cornell University’s Hospitality Leadership Development Institute since 1998, and is also an executive coach for MBA students at The Johnson School of Business.

In 2009, he was appointed to the Advisory Council for Washington DC based, New Brand Analytics, a firm which provides real time consumer insight intelligence to hospitality companies through the use of social media. Court earned his Bachelor of Science degree in Hotel Administration from Cornell University.

About Franchise Today

Franchise Today is hosted by Paul Segreto, President & CEO at franchisEssentials, and co-produced by well-known franchise veteran, Joe Caruso. Their unique perspective and extensive industry experience provides the foundation for relevant discussions about franchising and franchise best practices. Weekly guests include some of the brightest minds in the franchise world, with specific expertise and experience within various areas of franchising.

This week on Franchise Today is an Encore Performance. In this segment, Host, Paul Segreto was joined by labor law attorney Mark Fijman of Phelps Dunbar LLP. Mark represents and advises employers regarding federal and state employment laws dealing with race, age, disability, gender, national origin and religious discrimination and in administrative proceedings before the Equal Employment Opportunity Commission. He specializes in employment issues relating to the restaurant and hospitality industry. Mark and Paul discussed the convergence of evolving technologies, generational changes and employment issues facing franchisors and franchisees.

This week on Franchise Today is an Encore Presentation, In this segment Paul Segreto welcomed as his guests Brad and Sherri Fishman. As most within franchising are very much aware, Brad and Sherri are the owners of Fishman Public Relations. Brad and Sherri shared a light-hearted view of working together at Fishman Public Relations, and in their IFA efforts. In addition, they provided their perspective on the state of franchise pr and insight into the annual Franchise Unconference in Park City, Utah.

Happy New Year!

In this Encore Presentation of Franchise Today, Host, Paul Segreto, was joined by Lon Safko, author of the best-selling book, The Social Media Bible. Lon was also the keynote speaker for the highly successful Franchise Social Media Summit presented on September, 21, 2011. Segreto, co-founder of the Summit, and Lon discussed the Summit along with Lon's insight and persepctive on social media today and for the future. Franchise Today co-producer, Joe Caruso, also a speaker for the Summit, also joined Paul and Lon on the show and shared some of his thoughts on social media and its role within franchising. Guest notes - Lon Safko (@LonSafko) is an author of remarkable breadth, writing seven innovative best selling books that have shown corporations how to train managers to think creatively and have detailed the secrets of launching a successful on-line business. His best selling book with John Wiley & Sons “The Social Media Bible,” which hit #1 on Amazon in both their Marketing & Business categories, unlocks the mysteries of the hottest new Internet wave, Social Media, such as Facebook, Twitter, and YouTube for business.

In this Encore Presentation of Franchise Today the interview with Doc Cohen will be rebroadcast. "How to be an Overnight Franchise Sucess AND Dismantle an Atom Bomb". Earlier this year, Paul Segreto welcomed as his guest, Doc Cohen. Very well-known within the franchise community for many years, Doc was named to the IFA Hall of Fame at the IFA Convention in Las Vegas. On the show Paul and Doc discussed the IFA honor along with Doc's perspective on the state of franchising, his experience with the IFA, and his insight into the trials and tribulations of multi-unit ownership and the role of technology in today's franchise environment.

On this ENCORE PRESENTATION of Franchise Today, the discussion centered on social media and public relations as Fishman Public Relations CEO, Brad Fishman, joined host, Paul Segreto. Certainly a hot topic, discussions about social media pique interest of franchisors and franchisees alike. Often viewed as a communications tool, social media has also been embraced by pr firms. But, the questions Brad and Paul focused on were, "Has social media really changed pr? And, if it has, how?"