Franchise Today

This week on Franchise Today we will revisit the fourth segment in this year's Franchise Legal Series. In this encore presentation, Host Paul Segreto welcomed Warren Lee Lewis as his guest. A Partner - Franchising and Licensing at Akerman Senterfitt, and a guest on last years legal series, Warren is the author of The Franchise Sellers Handbook. Paul and Warren discussed franchise sales best practices with focus on regulation of franchise sales, franchisor activities impacting on franchise sales, offering and selling a franchise to a prospect, and examples of franchise sales gone wrong.

In the third segment of the recently completed 2nd Annual Franchise Legal Series on Franchise Today, Host, Paul Segreto, welcomed as his guest, Lee Plave, Owner and Co-founding Partner at Plave Koch PLC. Paul and Lee focused their discussion on utilizing social media within a franchise environment with emphasis on the legal perspective including social media policies and procedures, franchise sales compliance, social media litigation and of course, benefits of utilizing social media within a franchise organization.

This week on Franchise Today is an ENCORE PRESENTATION of the second segment of the recently completed Second Annual Franchise Legal Series on Franchise Today.

Host, Paul Segreto was joined by Jonathan Redgrave, Attorney and Partner at Redgrave LLP, a law firm with singular focus on Information Law, including social media. From the franchise perspective, Jonathan and Paul discussed social media and e-discovery legal issues.

Franchise Today is managed by franchisEssentials Media Group and is co-produced by Paul Segreto and Joe Caruso.

This week on Franchise Today begins the ENCORE PERFORMANCE of the Second Annual Franchise Legal Series. The series was expanded to seven segments for 2011, up fom four segments last year.

The series began with Franchise Attorney, Lane Fisher, joining Franchise Today host, Paul Segreto, to discuss Financial Performance Representations, or as they are more commonly kown throughout franchising, FPRs.

A guest on last years Franchise Legal Series on Franchise Today, Lane Fisher is a Partner at FisherZucker LLC and is extremely active within the International Franchise Association. Focusing on FPRs, Lane and Paul discussed non-traditionl FPRs, fear of including FPRs in FDDs, and FPR misconceptions by franchisors and attorneys alike.

In addition, Lane and Paul touched upon the recent International Franchise Expo and the IFA-hosted Small Business Lending Summit. 

Franchise Today, under the management of franchisEssentials Media Group, is co-Produced by Paul Segreto and Joe Caruso.

In this segment of Franchise Today host, Paul Segreto, and co-producer, Joe Caruso, took a look back at Franchise Today segments and series, and discussed their importance and relevance to franchising.

In this Encore Presentation of Franchise Today, Host, Paul Segreto, was joined by Amy Nichols, CEO and Founder of Dogtopia, a full-service dog day care, spa and boutique franchise. An avid participant within Social Media, especially Twitter, Amy shared her thoughts and insight about using Social Media on a national scale and at local levels for the benefit of all within the Dogtopia franchise organization. In addition, Paul and Amy discussed how Social Media may be utilized as an effective extension of Public Relations efforts.

On this segment of Franchise Today, Paul Segreto was joined by Deb Evans, President & CEO at Computer Explorers and BJ Emerson, Chief Technology Officer at Tasti D-Lite. The topic of discussion was social media from the franchisor perspective including benefits to the franchise organization, social media policies and procedures, and franchisee-franchisor collaboration for optimum results. As Deb and BJ are co-hosts of the Blog Talk Radio show, Social Geek Radio, discussion also included some of the technical aspects of social media.

Steve Ellerhorst, Franchisee Association Leader, passed away on Memorial Day 2011.

A year ago, Steve was a guest on Franchise Today. Host, Paul Segreto, and Steve discussed the benefits of independent franchise associations. In Steve's honor, today's show is an encore presentation of his guest appearance on Franchise Today.

In this segment of Franchise Today, originally broadcast October 2010, host, Paul Segreto, and co-producer, Joe Caruso mostly focused on frequently asked questions by franchisors about social media within franchising, and especially, utilizing social media as part of franchise lead generation efforts.

This week on Franchise Today is the last segment of the Second Annual Franchise Legal Series. In this  segment of the seven-part series, Host, Paul Segreto, welcomes as his guest, Michael Webster, Franchisee Attorney and Chairperson of Strategic Committee at the International Association of Franchisees and Dealers. Joining Michael and Paul is Franchise Today Co-producer, Joe Caruso, as they discuss independent franchisee associations and why franchisors should love them, and Michael's involvement in the International Association of Franchisees and Dealers.