Franchise Today

As Host, Paul Segreto is attending the International Franchise Expo in Washington DC, we thought it would be of interest to replay his recent interview with IFA President and CEO, Steve Caldeira.

Just prior to the IFA Convention, Paul and Steve focused their attention on the IFA's Franchise Business Economic Outlook for 2011, IFA efforts on Capitol Hill and the then upcoming IFA Convention itself. Discussion also included a look back at Caldeira's first nine months at the helm of the International Franchise Association.Paul Segreto | Steve Caldeira | IFA | Franchise Business Economic Outlook | franchisingFranchise Today | Paul Segreto | Steve Caldeira | IFA | Paul Segreto | Steve Caldeira | IFA | Franchise Today

Due to a scheduling conflict compounded by technical difficulties, the originally scheduled segment with IFA Chairman, Jack Earle, as guest, is being rescheduled for a future date. Therefore, the interview with Doc Cohen will be rebroadcast.

"How to be an Overnight Franchise Sucess AND Dismantle an Atom Bomb"

Last week on Franchise Today, Paul Segreto welcomed as his guest, Doc Cohen. Very well-known within the franchise community for many years, Doc was recently named to the IFA Hall of Fame. On last week's show Paul and Doc discussed the IFA honor along with Doc's perspective on the state of franchising, his experience with the IFA, and his insight into the trials and tribulations of multi-unit ownership and the role of technology in today's franchise environment.

Paul Segreto | Doc Cohen | Franchise Today | IFA Hall of Fame

Due to a scheduling conflict compounded by technical difficulties, the originally scheduled segment with IFA Chairman, Jack Earle, as guest, is being rescheduled for a future date. Therefore, the interview with Doc Cohen will be rebroadcast.

"How to be an Overnight Franchise Sucess AND Dismantle an Atom Bomb"

Last week on Franchise Today, Paul Segreto welcomed as his guest, Doc Cohen. Very well-known within the franchise community for many years, Doc was recently named to the IFA Hall of Fame. On last week's show Paul and Doc discussed the IFA honor along with Doc's perspective on the state of franchising, his experience with the IFA, and his insight into the trials and tribulations of multi-unit ownership and the role of technology in today's franchise environment.

Paul Segreto | Doc Cohen | Franchise Today | IFA Hall of Fame

This week on Franchise Today, Paul Segreto welcomes as his guest, Doc Cohen. Very well-known within the franchise community for many years, Doc was recently named to the IFA Hall of Fame. On this week's show Paul and Doc discuss the IFA honor along with Doc's perspective on the state of franchising, his experience with the IFA, and his insight into the trials and tribulations of multi-unit ownership and the role of technology in today's franchise environment.

This week on Franchise Today, Paul Segreto welcomes as his guests Brad and Sherri Fishman. As most within franchising are very much aware, Brad and Sherri are the owners of Fishman Public Relations. Brad and Sherri share a light-hearted view of working together at Fishman Public Relations, and in their IFA efforts. In addition, they provide their perspective on the state of franchise pr and insight into the recently completed Franchise Unconference in Park City, Utah.

Recently on Franchise Today, Paul Segreto shared his insight and experience at the IFA Convention in Las Vegas. The convention officially ran from Monday, February 14th thru Wednesday, February 16th with a host of special events precluding the convention on Saturday and Sunday, February 12th and 13th. Paul participated in several IFA Committee meetings, facilitated two roundtable discussions, and participated in most convention activities and events.

Paul Segreto | IFA Convention | franchisEssentials | Franchise Today | FA

Last week on Franchise Today, Paul Segreto shared his insight and experience at the IFA Convention in Las Vegas. The convention officially ran from Monday, February 14th thru Wednesday, February 16th with a host of special events precluding the convention on Saturday and Sunday, February 12th and 13th. Paul participated in several IFA Committee meetings, facilitated two roundtable discussions, and participated in most convention activities and events.

Paul Segreto | IFA Convention | franchisEssentials | Franchise Today | FA

This week on Franchise Today, Paul Segreto shares his insight and experience at the IFA Convention in Las Vegas. The convention officially ran from Monday, February 14th thru Wednesday, February 16th with a host of special events precluding the convention on Saturday and Sunday, February 12th and 13th. Paul participated in several IFA Committee meetings, facilitated two roundtable discussions, and participated in most convention activities and events.

On this segment of Franchise Today, Paul Segreto welcomes as his guest, Jack Monson, Vice President at Engage121, a social media and pr software solutions providor.

With the International Franchise Association Annual Convention kicking off in Las Vegas on Sunday, February 13th, attendees will be able to enhance their convention experience with real-time social media. Jack and Paul discuss how to effectively utilize the IFA Mobile Application to create a personal convention schedule, navigate the exhibit hall and interact with exhibitors, download powerpoint presentations from education sessions, and stay on top of breaking news and alerts.

Effectively integrating the relatively new Foursquare, along with social media mainstays, Facebook, Twitter, LinkedIn and You Tube into the mix also lends to an enahnced convention experience. As Engage121 is a co-sponsor of the IFA Convention Tweetup, Jack and Paul also discuss the benefits of attending the event and interacting with fellow IFA Tweeters.

This week on Franchise Today, Paul Segreto is joined by Nancy Weingartner, Executive Editor at Franchise Times. Paul and Nancy discuss the interviews they both had, separately, with IFA President & CEO, Steve Caldeira. In addition, Nancy shares her thoughts and insight on the current issue of Franchise Times with primary focus on the Top 20 to watch in franchising in 2011. The discussion continues as Paul and Nancy look ahead to Franchise Times' Legal Eagle Announcements, the upcoming Franchise Finance Conference and a peek at future issues of franchising's top publication, Franchise Times.