Franchise Today

This week on Franchise Today, Paul Segreto welcomes as his guest, IFA president and CEO, Steve Caldeira. Paul and Steve focus their attention on the IFA's Franchise Business Economic Outlook for 2011, IFA efforts on Capitol Hill and the upcoming IFA Convention in Las Vegas. Discussion also includes a look back at Caldeira's first nine months at the helm of the International Franchise Association.Paul Segreto | Steve Caldeira | IFA | Franchise Business Economic Outlook | franchisingFranchise Today | Paul Segreto | Steve Caldeira | IFA |

This week on Franchise Today, Paul Segreto welcomes as his guest, IFA president and CEO, Steve Caldeira. Paul and Steve focus their attention on the IFA's Franchise Business Economic Outlook for 2011, IFA efforts on Capitol Hill and the upcoming IFA Convention in Las Vegas. Discussion also includes a look back at Caldeira's first nine months at the helm of the International Franchise Association.

Paul Segreto | Steve Caldeira | IFA | Franchise Business Economic Outlook | franchising

This week on Franchise Today, Paul Segreto welcomes as his guest, IFA president and CEO, Steve Caldeira. Paul and Steve focus their attention on the IFA's Franchise Business Economic Outlook for 2011, IFA efforts on Capitol Hill and the upcoming IFA Convention in Las Vegas. Discussion also includes a look back at Caldeira's first nine months at the helm of the International Franchise Association.

This week, Franchise Today takes a look at how professional athletes are transitioning from the sports ranks and investing in franchise opportunities. Host Paul Segreto is joined by his guest, Michael Stone, a former NFL player and founder of Allied Athlete Group, the premier private membership organization for professional athletes. Michael is also the Founder of Professional Athlete Franchise Initiative (PAFI). Paul and Michael focus on how franchising is often a consideration in life after sports. They discuss the benefits of franchising as well as the potential pitfalls former athletes may face as they make the transition off the field, court or ice to business ownership.

This week on Franchise Today, Paul Segreto welcomes as his guest, David Melton. David is both a successful author and Domino's multi-unit franchisee with locations in New York and Connecticut. Focusing on David's book, "Hire the American Dream" the discussion outlines how to build a minimum-wage workforce into a high-performance, customer focused team. In addition, listen to David explain what he describes as his greatest achievement - helping seven of his former team members become franchisees, and that they now own over 40 stores among them!

This week on Franchise Today, Paul Segreto is joined by Deb Evans, President & CEO at Computer Explorers and BJ Emerson, Chief Technology Officer at Tasti D-Lite. The topic of discussion will be social media from the franchisor perspective including benefits to the franchise organization, social media policies and procedures, and franchisee-franchisor collaboration for optimum results. As Deb and BJ are co-hosts of the Blog Talk Radio show, Social Geek Radio, discussion will also include some of the technical aspects of social media.

This week on Franchise Today, Paul Segreto's guest is Alisa Harrison, Vice President Marketing & Communications at the International Franchise Association. Join Paul and Alisa as they discuss new leadership at the IFA, the upcoming IFA convention in Las Vegas, outlook on the political front, the new IFA website, soon to be released products, and much more.

This week on Franchise Today, Paul Segreto welcomes as his guest, Jeremy LaDuque, President & CEO at Elements, Inc., an industry leader in franchise website development and developers of the ElementsLocal™ online marketing solution. Paul and Jeremy discuss technology in franchise marketing with focus on social media, SEO, local search, and email & mobile marketing.

This week on Franchise Today, the two-part Franchise Financial series comes to an end as Host, Paul Segreto, welcomes as his guest, David Pearl, Business Financial Consultant at Pearl Business Group, and former CFO at E-Brands restaurants and Sonny's Franchise Company. Paul and David discuss what is typically a very furstrating topic for franchisors, Franchise Reporting... you can't fix what you can't see!" Discussion focuses on the practical side of financial reports, what to look for in reports and reading between the lines, and how to utilize financial information for effective franchise management.

This week on Franchise Today, Host, Paul Segreto, kicks off a 2-Part Series – Franchise Financial. In today’s first segment, a discussion on franchise succession planning and business valuation, Paul’s guest is Bruce Schaeffer, Founder and President of Franchise Valuations, Ltd., a company specializing in valuations and appraisals, succession planning and estate planning exclusively for the franchise community. Bruce has been a speaker for the New York University Institute on Federal Taxation, the Practising Law Institute, the International Franchise Association and many other business, professional and academic forums.