(Featuring Gilda Perez-Alvarado, Global CEO, JLL Hotels and Hospitality)

The pandemic has heavily impacted the hospitality sector, but a growing wave of non-traditional investors has shown heightened interest in getting a piece of the evolving industry.

https://www.afire.org/podcast/franchisingcast/

While certainly not approachable to every kind of entrepreneur, hotel franchising can be a great way to diversify a portfolio and bolster income.

With the lodging industry ready to move forward, third-party management and franchising agreements have come to the forefront of impacting global investor interest, with hotel owners demanding increased flexibility, deeper focus on operations, and more control of their assets.

Gilda Perez-Alvarado, Global CEO of JLL Hotels and Hospitality, talks about the expected demand for hospitality and what's going to happen next for the hotels and reopening continues in the US.