Tune in as Aicha Bascaro, with over 35 years in the franchising industry, shares her expert insights on the challenges and strategies of running a successful franchise.

Aicha, who founded the American Franchise Academy, shares her insights on the gap between what franchisors teach and what franchisees need to succeed. Learn the importance of building effective systems for managing multiple franchise units, the role of leadership in franchise success, and how franchisees can prepare to scale their operations effectively.

This episode is packed with practical advice from her extensive experience with global brands. It is essential for anyone involved in franchising, whether you’re starting out or looking to grow your business. Listen now to gain valuable insights from a seasoned franchising pro.

Chapters

00:00Introduction and Background

07:49 The Gap Between Franchisor Training and Franchisee Success

14:01 Challenges of Scaling from One to Multiple Units

20:42 Key Attributes of Successful Franchisees

22:45 What Franchisors Should Teach

27:12 Addressing Financial Challenges

35:58 Helping Franchisees Get Back on Track

40:46 The Importance of Systems and Processes

42:39 Learning from Successful Franchisees

43:07 Lessons from 'Multi-Unit Franchise Mastery'

43:08 Scaling the Organization

44:35 The Journey of Growth

45:08 The Role of Franchisees

46:05 Supporting Franchisors