I think most of you would think that if I gave you 2300 shareholders that would invest 2.2 million dollars in your brewery that you could make it work. 

If I said you could secure another 400 grand from a state loan and 600K the SBA that your 3.2 million dollars would give your brewery a runway to space travel. 

And if I said you could go back in time to when there were only a few hundred US microbreweries you’d think I was crazy. Remember that with inflation, that’s like having 10 million dollars cash and you could still be the 3rd or 4th brewery in your state. 

Well, back in the 90’s, Guy Hagner raised that money and Guy Wagner built that brewery. He opened with a world-class facility, a licensing deal for one of the best pilsners in the world and he closed 7 months later. 

He’s never spoken publicly about the story of Franconia Brewing until now. The is a special interview that draws similarities to the current market and, if you’re paying attention, the business model of craft beer overall. And with that, I’ll get out of the way and let Guy share his story. 

Where Guy's Brewing Now⁠

Franconia's Facebook⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Article about Franconia Closing⁠⁠

Episode Sponsored by:

⁠⁠⁠⁠⁠⁠Accubrew⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Brewery Direct⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Simpson Motorcycle Helmets⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Made To Measure Communications⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Somnifix⁠⁠⁠⁠⁠⁠

(use DAMNBREWERY at checkout for 10% off)

⁠⁠⁠⁠⁠⁠Where to get my Damn Book⁠