"At that intersection of why and weird is a powerful energy source because that's where our genius is unlocked.”

In this episode of the Business is Human podcast, host Rebecca Fleetwood Hession chats with Frankie Russo, an inspiring author and thought leader, who brings forward the concept of “maximum usefulness to others.” With insights from his life and work, The Art of Why and Breaking Why, he shares practical ways to bring purpose into performance, guiding leaders on how to encourage authenticity and creativity within their teams. Introducing his “Infinity Growth Loop,” Frankie explains how a focus on self-honesty and intentional service can drive sustainable growth without compromising health or integrity.

In this episode, you’ll learn:

• What being “maximally useful to others” means and how it enhances business and personal growth
• How embracing your “why” and “weird” can lead you to achieve great things
• Why self-honesty is a foundation for building trust in any organization

Things to listen for:

(00:00) Intro

(13:21) The first step for maximum usefulness

(17:34) Why leaders must align people, product, and positioning

(20:22) Loving your weird

(24:13) The power of belief

(25:02) Embracing your own weirdness for business growth

(26:30) The importance of creativity in running a business

(27:56) What your childhood dreams say about you

(30:37) The “limitless” drug and creating real connections

(37:33) The value of failure and experimentation

Connect with Frankie:

Website: https://www.frankierusso.com/

LinkedIn: https://www.linkedin.com/in/frankie-russo/

Youtube: https://www.youtube.com/channel/UCtGEiIx0sEIlm0gfUzjqLWA

Facebook: https://www.facebook.com/frankie.russo.18

X: https://x.com/thefrankierusso

TikTok: https://www.tiktok.com/@frankierusso3

Connect with Rebecca:

https://www.rebeccafleetwoodhession.com/