Welcome to the Tearsheet Podcast. I’m Zack Miller.

A lot of the discussion on this show centers around customer acquisition. You may have a great product or service but if you can’t profitably acquire new customers at scale, you run the risk of being dead in the water. So, many of our fintech and a growing number of our financial services guests turn to advertising — specifically, Facebook. It’s on the social platform that you can target down to niche interests and geographies. And our audience spends lots of money there.Overall, $200B will be spent on acquiring customers this way.

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But what if there was a better way specifically for retailers to acquire customers. Dosh may very well be that better way. Instead of spending money with an intermediary like Facebook or Google, retailers put money directly in their prospects’ wallets through cash back campaigns. Consumers use Dosh to find good deals at stores. Stores use Dosh to acquire good customers based not on cohorts but on their individual buying behaviors.

Dosh CEO Ryan Wuerch is my guest today on the Tearsheet Podcast.

We’d like to thank our sponsor MX for supporting Tearsheet’s work. MX is the leading data platform for banks, credit unions and fintechs, enabling its clients and partners to easily collect, enhance, analyze, present and act on financial data.