When should something be a free lead magnet and when should you charge for your knowledge? 

Inside this episode, I’m breaking down exactly how I decide what to give away for free and how to use content to sign more clients without giving away EVERYTHING. 

You’ll learn how to stop over-delivering, start converting, and finally build a lead generation strategy that makes sense.

👉 Click here to join my free 3-day “Content That Gets Clients” Live Challenge.

On Tuesday, November 25th, I am organizing a new Imperfect Event! Spend a whole day with me and other entrepreneurs working on your 2026 plan, your money mindset, and cash management. Register your spot (now with a €100 discount!) at fastforwardamy.com/ticket25.

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