Today I am so excited to bring Jen Bowers on to chat with us. In this episode Jen explains how branding is not just a logo and colours but is about getting to know your target audience, who they are and how you should be using your branding to tell your brand story
Jen Bower is an expert branding strategist who takes colour and branding to an exciting new level.
Jen's branding motto is be a flamingo in a flock of seagulls
A self proclaimed Champagne drinking, coffee addicted, crazy cat lady
Jen can you please introduce yourself :
" Yep!! That's me!! Totally addicted to cats, coffee, champagne, candles, motivational quotes, positivity, reading and JOY!!
I live in beautiful Sydney, Australia along with my other Pom Pom People. My fabulous bag piping husband and my perfectly imperfect university student daughter and her partner... and our crazy fur family of cats!
But another great passion of mine is what I do!! I’m a brand strategist and stylist, socials stylist and illustrator with over 30 years experience in the industry... yes I was doing this BEFORE computers when it was all created by imagination and hand!
I have worked in advertising agencies, design studios and corporate - both big and small. This unique blend of experience, along with my passion for empowering women to achieve whatever the heck they want, led me to start strategic brand coaching and I have totally found the thing that sparks joy for me!
I know how much business owners battle understanding how to brand and market their businesses and I am here to pop that branding stress bubble for you!
I am also the founder of Pink Pom Pom Social, a styled image library for brands with big personalities (funny that!!) that helps hundreds of women create a stunning social presence for their brands!
You can connect with with Jen Bowers at Pink Pom Pom By Jen
Instagram at Pinkpompombyjen
Facebook at PinkPomPom by Jen