If Netflix can utilize our online behaviors to entice us to watch certain movies, and companies can do the same to use digital ads to influence our purchasing behaviors of everything from diapers to dog food – can a foreign government track and weaponize our data to influence our moods, emotions, and voting behavior?
The fact is, we know all three of those examples are happening.
In a recent episode of this podcast, Curt Mercadante interviewed retired Air Force Brigadier General Robert Spalding. In addition to being a 26-year veteran of the Air Force, where he flew the B2 stealth fighter, he is the former director of strategic planning to the president for the National Security Council and China strategist for the chairman of the Joint Chiefs of Staff. Currently a senior fellow with the Hudson Institute, Spalding recently authored the book, Stealth War: How China Took Over While America’s Enemies Slept.
In his book, Gen. Spalding discusses the Chinese Communist Party’s (CCP) quest for control of the personal data of not only its citizens – but also of citizens in other sovereign countries, including the United States. The CCP has deployed facial recognition cameras and software on a mass scale in its own country, and uses it to track, influence and, yes, punish, behavior by its own citizens.
Why should we care if the CCP, for example, has your data or your “face” on file?
As Curt discusses in today’s episode, we already know behaviorally-driven advertising can be used to influence our purchasing and voting behaviors.
What if a foreign government can do the same?