Freelance Transformation

Ryan Waggoner goes deep on the mindset and habits that he's developed which have allowed him to earn over $250,000 profit year after year as a mostly solo mobile app developer. Ryan shares the very specific market that he targets with his mobile apps, why it's critical to charge for results and not hours, and the productivity habits he's developed that allow him to get so much more done in less time.

Show notes: http://freelancetransformation.com/episode40

Jeffrey Shaw is one of many photographers out there. Yet unlike most, he focused his services to a very specific market that shared the values of the work that he creates. The result? Over 30 years of being a photographer to affluent people who are happy to pay a premium price for a certain type of service.

Jeffrey shares the fascinating story of how he discovered this market, and the lengths he went to in order to understand how to actually present his services. There is a tremendous amount to be learned here for any freelancer struggling to find their niche.

Show notes: http://freelancetransformation.com/episode39

Is it possible to win consulting business through Twitter? Absolutely and Mojca Marš does exactly that. In this episode we go back to the roots of what social media is actually about, and how to use it to build authentic relationships that consistently turn into consulting clients. You will quickly see why Mojca's approach is very different, and why it works. Show notes at: http://freelancetransformation.com/episode38

Is it possible to win consulting clients through podcast appearances? Kai Davis built his outreach consulting to six figures in revenue primarily through the 2-4 guest podcast appearances he does per month. In this episode Kai reveals how to successfully get on other people's podcasts, and when you do, how to turn that appearance into growing your audience and ultimately into clients.

http://freelancetransformation/episode37

Michael Port is the best selling author of six books including Book Yourself Solid, one of the top 3 books that I recommend for consultants and freelancers. Michael shares insights on how to get out of your own way, how make sure that you actually work with the right clients, how to get past that inner struggle of being afraid to charge what you're worth, and from his new book, how to "Steal the Show", as a consultant.

Show Notes: http://freelancetransformation.com/episode36

Jarrod Drysdale of Studio Fellow has used retainers to quickly build his new design business. In this episode Jarrod peels back some of the mystery surrounding what a retainer is, and isn't, and how freelancers can introduce them to their clients. Show notes: http://freelancetransformation.com/episode35

Louis Byrd takes us through the tough challenges and lessons of becoming a freelancer and ultimately starting a cross cultural branding agency. We cover concepts such as raising his rates, becoming a "doctor" instead of a "waiter", and how to be a professional that establishes boundaries with clients. Show notes at http://freelancetransformation.com/episode34

What makes an effective website for a freelancer, consultant, or agency? It goes far beyond just showing off your work. In this episode I chat with Wes McDowell from Deep End Design to discuss how he built his new website from the ground up to attract turn visitors into clients.

Show notes at http://freelancetransformation.com/episode33

Building and maintaining amazing client relationships is one of the golden keys to highly profitable consulting and today's episode is all about how to accomplish this. Liston Witherill was the chief marketing officer for a $10M environmental consulting company and for the past year has run his own agency. He is one of the consultants that "get" the importance of relationships and in this interview he shares keys to how freelancers can build amazing client relationships.

Show notes: http://freelancetransformation.com/episode32

Back in episode 12 Kai Davis mentioned that he arrived at his unique positioning as an "outreach consultant" thanks to help from Philip Morgan. I now bring Philip on the show for a deep dive on positioning your consulting business, the theory behind it, and hopefully make the case that strong positioning is a powerful part of earning higher rates and not becoming a commodity. We discuss what the heck positioning is as a freelancer or consultant, the specific dimensions that you can position yourself along, and how to transition to a narrow positioning without risking your entire business.

Show notes (with lots of positioning resources): http://freelancetransformation.com/episode31