#FreelanceLife

💡 Content marketing as an essential part of a marketing strategy for small businesses

💡 The need to create content that is shareable to reach a larger audience without relying solely on paid promotion

💡 Selecting appropriate channels (social media, blogs, email, video, etc.) and planning content based on the target audience and objectives

💡 Defining a brand and identifying the target audience to tailor content accordingly

💡 Analytics, metrics, and insights to measure content performance and make necessary adjustments for future content creation

💡 This episode was originally published on 15 April 2020

💡 Switching from a corporate job to running a martial arts/self-defense business

💡 The differentiation between martial arts and self-defense and adapting to the modern world.

💡 Ikigai: Finding your passion and aligning it with business opportunities

💡 Niche versus diversification in business offerings

💡 The impact of COVID-19 on business

💡 This episode was originally published on 8 April 2020

💡 The fear and anxiety people are experiencing due to the uncertainty surrounding the COVID-19 lockdown

💡 Different coping strategies, including finding positives, accepting the situation, and maintaining discipline

💡 The impact of the lockdown on small businesses and the struggle they may face during this time.

💡 The shift from an individualistic mindset to a communal one, and the need for collective efforts to overcome the challenges posed by the pandemic

💡 Shifting to online business operations as a response to the lockdown, opening up new possibilities and opportunities for learning and connecting with people

💡 This episode was originally published on 1 April 2020

💡 Going from full-time employment to self-employment

💡 The challenges in starting and growing a business, including marketing and networking

💡 Biokinetics as a profession and its role in rehabilitation and exercise prescription

💡 Calisthenics and its role in fitness training

💡 The importance of proper exercise form, finding reputable exercise professionals, and using online resources for exercise guidance

💡 This episode was originally published on 21 November 2019

💡 Making a career out of something you never considered an option

💡 The role of leadership in teaching and developing students

💡 Dealing with failure, and learning from setbacks

💡 The concept of success being relative and how to measure successful moments in life

💡 The importance of finding a balance between passion and practicality in running a business, and how passion can change over time

💡 This episode was originally published on 24 October 2019

💡 Louan's transition from the corporate world to entrepreneurship

💡 Challenges of starting a business

💡 The Internet of Things (IoT)

💡 Automation and Smart Home Technology

💡 Having a client-centric approach

💡 This episode was originally published on 12 September 2019

💡 Starting a new business

💡 Passion for the outdoors and conservation

💡 The constraints of the corporate world

💡 Sustainable travel and conservation

💡 Photography and wildlife experiences

💡 This episode was originally published on 15 August 2019