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I wanted to have Justin Anthony on the show today not just because he’s a hugely successful restaurateur and entertainer – he is Founder of the South African hospitality group True Story Brands and the owner of some of the top restaurants in Atlanta – but because he has been able to stay at the top of his game in an industry that isn’t very forgiving.
In This Conversation We Cover:
Resources:
Today Kim and I want to share three things about our favorite event of the year, The Summit of Greatness:
What The Summit of Greatness different from any other event that we’ve attended
Who should attend & why
Our biggest takeaways from the first two Summits
Plus, if you listen to the end of the podcast, Kim and I have a surprise for you… and maybe a few extra tickets to the 2018 Summit.
Resources:
Get your tickets at summitofgreatness.com
I was introduced to Bob Burg and his best-selling book The Go-Giver a few years ago, and by introduced I mean Kim would not let up until I read the book – and for good reason! At this point, it’s definitely the book Kim and I have gifted to the most people.
After reading The Go-Giver, I realized that, in business, I was more focused on me and my goals than what the other people’s needs were. I figure I’m not the only person out there who needs a dose of go-giving in their business life, so I start this conversation off by talking about how Bob does sales.
Then we dive deep into Bob’s new book, The Go-Giver Influencer: A Little Story About a Most Persuasive Idea. In one way or another, we’re all influencers in today’s digital world – and the insights in this book can be leveraged by anyone to grow their personal or business brand.
In This Conversation We Cover:
We’re All Salespeople
Everyone has to sell themselves, regardless of what they do… but not everyone is doing a great job!
Bob says that people don’t pay enough attention to what is going on in the mind of the prospective customer or client and pay way too much attention to their product or service.
“If you think about it, selling is nothing more than discovering what the other person needs, wants, or desires – and then helping them to get it.”
Resources:
From the publisher's feed