Fridays 4 Fundraising

Summary

In this episode of Fridays 4 Fundraising, Kelly explains how to effectively use LYBUNT reports to re-engage donors and build sustainable support. Learn actionable steps to improve donor retention and strengthen your fundraising efforts.

Links

• Check Out Donorbox
• Request a Discovery Call

Takeaways

• Check LYBUNT reports monthly to catch donors before they lapse
• Reach out to donors who haven't given this year to re-engage them
• Understand why donors lapse and address their concerns
• Use donor data to inform your fundraising strategy
• Build relationships beyond financial contributions

Keywords

fundraising, nonprofit, donor retention, LYBUNT, donor engagement, fundraising strategy, nonprofit tips

Summary

In this episode of Fridays 4 Fundraising, Kelly shares practical strategies for email list segmentation and donor engagement to boost nonprofit fundraising efforts. Learn how to effectively categorize your supporters and leverage integrated platforms for better outreach.

Links

• Check Out Donorbox
• Request a Discovery Call

Takeaways

• Segment your email list based on donor activity and interests.
• Use integrated platforms like Neon One, DonorBox, and CauseVox.
• Allow supporters to self-select their interests to improve engagement.
• Update donor tags with last donation date for targeted campaigns.
• Leverage Zapier to connect platforms that don't natively integrate.

Keywords

nonprofit fundraising, email segmentation, donor management, CRM, donor engagement, fundraising strategies, nonprofit tips

Summary

In this episode of Fridays 4 Fundraising, Kelly shares something a little different: a deeply impactful mindset quote that she wants to share with you. Take this weekend to rest, instead of continuing to hustle. The work will be there again on Monday.

Links

• Check Out Donorbox
• Request a Discovery Call

Takeaways

• When we don't take time for rest, we're asking to burn out.
• Even when the work is hard and urgent, rest is yet more urgent because you are your mission's greatest asset.

Keywords

fundraising, fundraiser burnout, nonprofit burnout, rest is resistance, nonprofit leadership

Summary

In this episode of Fridays 4 Fundraising, Kelly shares practical strategies for engaging lapsed donors, including real-life success stories and actionable steps to re-engage supporters and boost fundraising efforts.

Links

• Check Out Donorbox
• Request a Discovery Call

Takeaways

• It's worth calling lapsed donors, not to raise more, but to find out how to improve your fundraising efforts.
• A real life story about how Kelly brought a donor back into the fold at a higher level than they'd ever given before.

Keywords

fundraising, lapsed donors, donor engagement, nonprofit, Kelly McLaughlin, donor retention, fundraising tips

Summary

In this episode of Fridays 4 Fundraising, Kelly shares how nonprofit organizations can leverage Zapier to automate routine tasks, saving time and increasing efficiency in fundraising efforts.

Links to Tools Mentioned

• Zapier - https://zapier.com
• DonorBox - https://www.donorbox.org
• Neon One - https://neonone.com
• Monday.com - https://monday.com

Takeaways

• Zapier can connect multiple tools to automate fundraising tasks.
• Automation frees up staff to focus on relationship-building rather than data entry.
• A well-structured automation system can operate seamlessly without constant oversight.
• Nonprofits can implement sophisticated workflows even with small teams.

Chapters

00:00 Welcome to Fridays 4 Fundraising

00:48 Thanks to Donorbox!

01:17 This Week's Focus: Drop busywork with Zapier

02:07 How to drop busywork with Zapier

06:55 Resources to Support You

08:10 This Week's Assignment: Automate something that will save you hours

Keywords

fundraising automation, Zapier, nonprofit efficiency, donor management, workflow automation

Summary

In this episode of Fridays 4 Fundraising, Kelly talks about how to get your board to buy into professional development budgets.

Links

• Check Out Donorbox
• Request a Discovery Call

Takeaways

• Present fundraising investments as gains, not a way to prevent losses.
• Use data to show the potential return on investment.
• Frame fundraising needs as opportunities for growth.

Keywords

fundraising, nonprofit, professional development, donor retention, board engagement, fundraising strategy, nonprofit success, donor retention improvement, fundraising support

Summary

In this episode of Fridays 4 Fundraising, Kelly emphasizes the importance of personal donor engagement through calls, advocating for a return to traditional relationship-building methods to boost fundraising effectiveness. She shares practical steps for nonprofit leaders to reconnect with donors and improve retention.

Links

• Check Out Donorbox
• Request a Discovery Call

Takeaways

• The decline of digital-only fundraising strategies
• The importance of personal donor relationships
• Practical steps for calling and engaging donors

Chapters

00:00 Welcome to Fridays 4 Fundraising

00:41 Thank You to Donorbox!

01:08 This Week's Focus: Call Your Donors, part 2!

04:10 How to Approach Calling Donors You Don't Know

05:49 Let's hang out!

06:53 Your Homework Assignment: Call 10 Donors You Don't Know

Keywords

fundraising, donor engagement, nonprofit, relationship-building, donor calls, fundraising strategy, Kelly McLaughlin, From Scratch Fundraising

Summary

In this episode of Fridays 4 Fundraising, Kelly explains how nonprofit fundraisers can leverage calendar scheduling links to increase efficiency and build stronger donor relationships. Kelly shares practical steps to implement these tools and improve fundraising outcomes.

Links

• Check Out Donorbox
• Request a Discovery Call

Takeaways

• Using calendar links is now essential for donor engagement.
• Set up three default meeting types: 30-min virtual, 60-min virtual, 90-min in-person.
• Choose a platform that integrates well with your existing tools.
• Donors prefer efficient, no-hassle scheduling options.

Chapters

Chapters

00:00 Welcome to Fridays 4 Fundraising

01:07 The Shift in Donor Scheduling Preferences

01:38 Why Calendar Links Are a Must Now

03:55 Choosing the Right Scheduling Platform

05:17 Setting Up Default Meeting Types

06:09 Matching Meeting Types to Donor Needs

06:50 Quick Setup Tips for Calendar Links

06:58 Your Weekly Homework: Implement a Calendar Link

Keywords

fundraising, nonprofit, calendar scheduling, donor relationships, efficiency, digital tools, fundraising tips

Summary

In this episode of Fridays 4 Fundraising, Kelly shares insights on managing fundraiser burnout by understanding the physiological stress response and practical techniques to stay resilient.

Links

• Check Out Donorbox
• Request a Discovery Call
• Sign up for How To Fundraise Without Burning Out workshop

Takeaways

• Burnout is the freeze response, a physiological reaction to stress.
• Managing stress involves making your body feel safe through physical and social activities.
• Understanding the physicality of stress is crucial for long-term resilience.

Chapters

00:00 Welcome to Fridays 4 Fundraising

02:40 Understanding Fundraiser Burnout

05:19 Physiological Responses to Stress

08:14 Strategies for Managing Stress

10:58 Building a Burnout Recovery Action Plan

13:51 Workshop Invitation and Conclusion

Keywords

fundraiser burnout, stress management, nonprofit, sustainable fundraising, mental health, stress response, burnout recovery, Kelly McLaughlin, DonorBox, fundraising tips

Summary

In this episode of Fridays 4 Fundraising, Kelly shares a simple yet powerful technique to enhance donor relationships and increase retention—BCC'ing team members on donation autoresponders. She explains how this easy step can foster real conversations, improve engagement, and ultimately boost fundraising success.

Links

• Check Out Donorbox
• Request a Discovery Call
• Sign up for How To Fundraise Without Burning Out workshop

Takeaways

• Using BCC in autoresponders helps to build relationships by prompting conversations with donors you wouldn't have otherwise.
• Improving donor retention requires personalized engagement

Chapters

00:00 Welcome to Fridays 4 Fundraising

00:47 Thank You Donorbox!

01:31 This Week's Focus: Optimize Your Thank Yous

04:31 How To Set Up a BCC on your Autoresponder

10:25 Workshop: How to Fundraise Without Burning Outt

13:01 This Week's Assignment: Set up a BCC on your autoresponders

Keywords

fundraising, donor relationships, autoresponders, donor retention, nonprofit, digital fundraising, relationship building, Kelly McLaughlin, fundraising tips