Ep#72: This week we're showcasing the session "Author Tools to Reach Readers with Carla King" Carla King is the author of the Self-Publishing Boot Camp Guide for Authors. She has collated the best tools you can use to reach more readers and build your fan base, whatever your genre. These tools are easily integrated into your website and let you listen and respond to readers, attract and reward fans, and sell direct.

Topics Discussed in this Session:

• Getting reviews with Advanced Reader Copies (ARCs).
• Giveaways tools for Authors.
• Selling your book direct.
• Selling your book as a subscription.
• E-Commerce Options for Authors.
• How authors can use Gumroad.
• Become a Content Curator using Aer.io.
• Beta publishing with Leanpub.
• Integrating HTML Widgets into Your Website.

Our weekly Self-Publishing Advicebroadcast is brought to you by ALLi, the Alliance of Independent Authors. This Indie Author Fringe Highlight is one of four regular shows, which include an ALLi Member Q&A, a beginners' salon and an advanced self-publishing salon. Find more author advice, tips and tools at our self-publishing advice center, www.selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at www.allianceindependentauthors.org. If you're not familiar with our Fringe event, it's three-times a year, online conference for self-publishing authors, brought to you by the Alliance of Independent Authors (ALLi), and fringe to the major global publishing fairs; London Book Fair, BookExp, and Frankfurt Book Fair. ALLi brings together the most up-to-date self-publishing education and information available and broadcasts it to authors everywhere. Running 24 sessions over 24 continuous hours allows our members, and other authors round the globe, to attend sessions, no matter where they're located. For more information, visit our Conference Home Page Now, go write and publish. Host Bio:

This session was hosted by Carla King who is the creator of the Self-Publishing Boot Camp books and workshops and founder of Author Friendly, a resource, education, and service center for self-publishers and small presses. Her comprehensive Self-Publishing Boot Camp Guide for Authors is now in its fourth edition. She has written for Bowker's Self-Published Author, Bookworks, PBS MediaShift, and hosts a popular blog at AuthorFriendly.com. Carla also penned the Book Formatting, Book Distribution, and Book Discovery guides for IngramSpark, where she is on the advisory board.