One of Chris Owen’s greatest moves was spinning a frontside 360 into a full-blown career in the action sports industry. Coming up during the era when solid style and a bit of hustle were essential ingredients to standing out and sending it forward, Owen’s path is unconventional and inspirational.

Making the jump from sponsored Morrow team member to becoming the last employee as the brand folded, Chris shares stories of maxed-out airs and credit cards while managing the Morrow snowboard team at the ’98 Olympics alongside Todd Richards. From navigating marketing roles across brands like K2 and Nike, Chris ultimately landed at Zumiez as Senior Marketing Manager, just as the retail world turned upside down during COVID.

For anyone looking to follow their heart and find their compass, this episode of Co-Pro is a ride through chaos, creativity, and the upsides of sticking with your crew.