Laurel Burton is a force. As CEO of Instrument, she’s built a career by wearing a hundred hats, pushing through late nights, and leading with the kind of creative fire that doesn’t ask permission.

In this conversation, Laurel opens up about the path that got her here, from single mom to the C-suite, and what it really means to lead as a woman in an industry that’s still evolving. We talk about resilience, ambition, collective progress, and why she’s always been drawn to building what’s next.

She’s sharp, thoughtful, and full of momentum. Laurel doesn’t just talk about progress, she embodies it.

“Danger” has always had a place in pop culture. From Kenny Loggins’ “Danger Zone” to Rodney Dangerfield and Danger Mouse, the word has a long history of showing up wherever things get bold, wild, or unforgettable. So when Ehren became “Danger Ehren,” it didn’t just sound cool. It felt inevitable.

In this episode, Ehren shares how his early days in snowboarding shaped his mindset, how he ended up joining the Jackass crew, and the real story behind the creation of “Danger Ehren.” We dive into calculated risk, identity, and how he turned chaos into a lasting personal brand.

We also talk about the upcoming Jackass movie, The Best and Last, what fans can expect, and how the legacy of Jackass continues to evolve.

If you’re into Jackass, action sports, skate and snowboard culture, or building a brand through personality and risk-taking, this episode is a must-watch.

We sit down with Mel Strong to talk through her path through Nike’s world, from SB and ACG to Nike Running, and the culture that shaped each chapter. She shares a behind-the-scenes look at building brands that move people, with a perspective grounded in sport, style, and strategy.

Now she is bringing that experience to Next Ventures, where she is helping back health and fitness companies with purpose alongside Lance Armstrong. It is a conversation about momentum, meaning, and what happens when smart ideas meet real conviction.

Modern snowboarding needs a conversation that cuts through the noise. That’s why we sat down with Tricia Byrnes and Jen Sherowski, hosts of the Going-Off podcast, to talk pro snowboarding past, Olympics moments that stuck, and how today’s riders are rewriting the next chapter.

We’re getting real about the golden era of competition, the cultural shifts that shaped the sport, and the fresh energy the new generation is bringing to the mountain. This isn’t just a look back, it’s a launch ramp into what snowboarding becomes next.

From high-impact stories to the soul of the culture, this episode brings emotion, perspective, and serious mountain moments together

From downtown Manhattan to the global stage, Bruno Musso has been quietly engineering the DNA of modern action sports culture for over 30 years.

In this episode, we sit down with the mind behind some of the most iconic moments in skateboarding, surfing, and snowboarding. From founding Shut Skateboards (NYC’s first skate brand) and helping build Zoo York, to producing legendary tours with Tony Hawk and reshaping how brands like Red Bull show up in skate culture. If you’ve watched the US Open of Surfing, the Hurley Pro, or any modern surf contest and thought “this feels different,” there’s a good chance Musso had something to do with it.

We get into the evolution of youth culture, the business of action sports, and what it really takes to turn underground scenes into global movements. Along the way: Manny Mania, Seek & Destroy, First Descent, and the behind-the-scenes decisions that helped define an entire generation of skate, surf, and snow.

Call him a tastemaker if you want, but “culture sculptor” feels a lot closer.

This week on the Co-Pro Podcast, we ride with Casey Potter, founder of CP Design and a creative shaped by moto, culture, and purpose-driven brand work. From designing helmets at Bell to collaborating with Roland Sands Designs, Casey’s approach is rooted in craftsmanship, speed, and storytelling that actually hits.

Through CP Design, he helps brands cut through the noise with sharp strategy, cultural relevance, and design that stands for something, not chasing trends but setting them.

We get into helmets, heritage, and building brands from the inside out, grounded in real culture, not surface-level hype.

This week on The Co-Pro Podcast, powered by Nemo Design, we’re hanging out with Leo Battersby,  the creative mind who helped transmute toys into pop culture gold. As a former Mattel exec and co-founder of Mattel Creations, Leo helped transform a wild idea about “grown-up toys” into a $110 million global phenomenon.

Now he’s carving his own lane as Founder of Midnight Rally Club and VP of Brand Creative at Fluid Logic, bringing the same mix of imagination, mischief, and brand wizardry to the worlds of cars, culture, and performance.

In this episode, we talk about creative chaos, building communities around passion, and why sometimes the best ideas start with play. Buckle up,  this one’s got high-octane creativity written all over it.

In this episode of The Co-Pro Podcast, powered by Nemo Design, we sit down with Creative Director and multidisciplinary artist Jesse Conte. For over 20 years, Jesse has shaped brands in the outdoor, sports, and active-lifestyle sectors.

He is now transitioning his creative expertise toward fine art and sculpture. This conversation explores creative evolution, examining how his background in hands-on design intersects with his experiences in nature.

Join us for an inspiring discussion on continuous transformation, the importance of craft, and the lifelong pursuit of creativity, from sculpting brands to sculpting clay.

In this episode of the Co-Pro Podcast, we sit down with Brad Steward, snowboard pioneer, entrepreneur, filmmaker, and founder of Bonfire Snowboarding.

Brad shares stories from the early days of snowboarding, when the sport was still carving out its place in the world. From exploring mountains across Russia, Japan, Sweden, Argentina, and the Pyrenees, Brad was part of the generation of riders who helped push snowboarding onto the global stage.

We also dive into Brad’s entrepreneurial journey, building Bonfire into one of the most influential snowboard apparel brands in the industry, helping shape the Olympic pathway for snowboarders, working in film and advertising, and later launching ventures like Caravan Outpost.
This conversation covers the evolution of snowboarding culture, building brands from the ground up, taking creative risks, and what it means to follow ideas across industries.

If you're into snowboarding history, action sports culture, entrepreneurship, and creative careers, this episode is packed with stories from someone who’s been there since the beginning.

On this episode of the Co-Pro Podcast, we sit down with Cannes Lion–winning director Rob McConnaughy, better known as Whitey.

Whitey started directing snowboard and skateboard films at just 21, producing more than 16 best-selling action sports movies that helped define an era. He later helped shoot the pilot for Jackass and went on to write and shoot the first two Jackass films, shaping the hidden-camera chaos that became a cultural phenomenon.

Since then, Whitey has directed campaigns for global brands like Nike, Honda, Burger King, Mountain Dew, and Coca-Cola, while also creating comedy work for The Late Late Show with James Corden and Funny or Die.

In this conversation, we talk about the early days of action sports filmmaking, the making of Jackass, directing commercials, and the creative process behind capturing real moments with real people.