On this episode of the Co-Pro Podcast, we sit down with Cannes Lion–winning director Rob McConnaughy, better known as Whitey.

Whitey started directing snowboard and skateboard films at just 21, producing more than 16 best-selling action sports movies that helped define an era. He later helped shoot the pilot for Jackass and went on to write and shoot the first two Jackass films, shaping the hidden-camera chaos that became a cultural phenomenon.

Since then, Whitey has directed campaigns for global brands like Nike, Honda, Burger King, Mountain Dew, and Coca-Cola, while also creating comedy work for The Late Late Show with James Corden and Funny or Die.

In this conversation, we talk about the early days of action sports filmmaking, the making of Jackass, directing commercials, and the creative process behind capturing real moments with real people.

Sebo Walker came by the studio, and we ended up talking about way more than skating.
We get into how skating feeds his art, how art feeds his skating, and what it actually looks like to balance being a working creative with being a pro skater. Sebo also opens up about fatherhood, how becoming a dad shifts your perspective, your priorities, and the way you think about legacy.
We talk about growing up in skate culture, staying independent, building something that lasts, and what it means to create with the next generation in mind.
This one’s about skating, sure, but it’s also about time, responsibility, and figuring out how to keep pushing without losing what matters.
If you’re into skateboarding, art, or building a creative life on your own terms, you’ll dig this one.

What does it really take to build brand experiences that people feel, not just see?

In this episode of the Co-Pro Podcast, we sit down with Kelly Vaught, Principal at BeCore, to unpack the craft, strategy, and human side of experiential marketing. From culture-first brand activations to the behind-the-scenes realities of producing large-scale experiences, Kelly shares what it takes to turn ideas into moments that actually move people.

We talk about:

What experiential marketing really means today

How BeCore approaches culture, community, and authenticity

Building trust with brands while pushing creative boundaries

The balance between strategy, creativity, and execution

Lessons learned from producing experiences in the real world

Why experiences—not ads—are shaping the future of brand connection


Whether you’re a creative, marketer, producer, or brand builder, this conversation dives deep into how meaningful experiences are made and why they matter more than ever.

Welcome back to Part Two of The Untold Stories of Nike Skateboarding, powered by NEMO Design. In Part One, we introduced the people behind the project and teased the early foundation work that set everything in motion. Now, we dive straight into the product.

This episode goes behind the scenes of what made Nike SB so special, from the details, decisions, and experiments that shaped the product to the creative and cultural considerations that helped it earn credibility in skateboarding. It’s a deeper look at how product, purpose, and people came together to build something that would ultimately change the game.

For decades, skateboarding wanted nothing to do with Nike. Too big. Too corporate. Too far removed from a culture built on instinct, rebellion, and earned credibility. And skaters could smell the disconnect from a mile away. Nike had already tried twice and failed. Money, power, and global reach weren’t enough. What they lacked was trust.

In this episode of Co-Pro, we unpack the moment Nike stopped trying to force its way into skateboarding and instead chose to listen. A third attempt. New leadership. A stacked internal crew. A carefully built team of skaters. Real product. Real intent. And finally, a version of Nike Skateboarding that resonated with the culture.

This is Part One of Nike Skateboarding: The Untold Story. How one of the world’s biggest brands learned that in skateboarding, credibility isn’t bought. It’s earned.

On this episode of the Co-Pro Podcast, we open the proverbial can of worms with Aaron Draplin — designer, maker, Field Notes co-founder, and all-around creative force of nature. The Michigan-born legend has gotten his hands dirty on the heaviest of brands: Nike. Burton. Red Wing. Patagonia. Fender. NASA. Even campaign work for Obama and Bernie. And that’s before you get to the posters, merch, and the gospel of good design he’s been preaching across 500+ stages from Adobe MAX to TEDx.
Draplin brings his trademark mix of honesty, humor, and blue-collar hustle to the table — talking shop on the business of merch, the grind of freelancing, and why community and collaboration still matter. He gets real about sweating the details, rooting for the underdog, and keeping your compass steady in a world that moves too damn fast.
Oh, and we also throw him an AI logo challenge just to see what happens when analog meets algorithm.
If you’ve ever filled a Field Notes notebook, drooled over a clean logo, or just love hearing a big personality speak their truth — this one’s for you.

From stretchy ski pants to the golden age of baggy snowboard gear, Pat Bridges has seen it all. Growing up as one of the only snowboarders in his Vermont town, Pat went on to become one of the sport’s most influential voices — documenting snowboarding’s evolution from the pages of E.I. and Snowboarder to the rise of Slush Magazine.

In this episode, we talk about the new age of documenting snowboarding, the craft of storytelling on and off the mountain, and how Slush found its footing during COVID, carving out a space for authentic, rider-led media. Pat shares how the magazine’s collective approach mirrors snowboarding itself, from the way they gather content to the diverse skill sets their tight-knit team of seven brings to each issue. He also breaks down what keeps a brand strong over time, by not only staying true to its roots, but by speaking to and collaborating with the community that defines it.

It’s a conversation about presence, passion, and preserving the soul of snowboarding one story at a time.

On this episode of the Co-Pro Podcast, we enter the ring with Damion Triplett — a Creative Director who’s helped shape the DNA of modern sports culture. From cutting his teeth at the legendary Wieden+Kennedy agency to steering creative at Nike SB and Jordan Brand, Damion has been behind some of the most defining stories, products, and moments in the game.

We trace his path from a skateboard-obsessed kid to a global creative leader, unpack what it really takes to build brands that endure, and distill the lessons he’s gleaned from decades inside Tier 1 teams. Damion opens up about collaboration, culture, and craft — and why staying true to the muse has always been his north star.

On this episode of the Co-Pro Podcast, we sit down with Justin Lewis, co-founder of Instrument. From his early years in the Marine Corps to co-founding one of the world’s most respected digital agencies, Intrsument, Justin’s path has been shaped by discipline, service, and a drive to build with purpose. 

We dive into his leadership philosophy, his approach to fostering values-driven organizations, and the lessons he’s carried from military life into the creative industry. Justin shares how empowering individuals and decentralizing leadership can unlock collective greatness inside any team.

This episode on the Co-Pro Pod, we chop it up with none other than Russell Winfield — style icon, culture shaper, and certified legend in the game.
Russ takes us back to Stratton grom days, where he went from lift rat to local hero, blasting onto the scene with Ride Snowboards and changing the whole look of what a pro could be. We’re talking mag covers, VHS-era hammer hunting, aprés antics, and the kind of global travel stories you can’t print in TransWorld.
Fast forward — dude’s still bringing the progression. Linking with Arc’teryx, Loro Piana (yes, Italian cashmere vibes), and even dropping a collab board with Virgil Abloh that had hypebeasts foaming. From blasting airs to shaping culture in boardrooms, Russ’s fingerprints are all over snowboarding.
Pull up, hit play, and get ready for some heavy history mixed with Russ’s trademark wit. This one’s a time capsule and a masterclass all in one.