Episode 259 / Cat Johnson shares about writing resilience and creative innovation. We discuss Cat’s diversified distribution strategy that includes wide retailers as well as KU and her innovative promotion idea that lean into the personal and real life connections.

Topics discussed: 

• The power of pivoting in an unpredictable industry
• The value of building a strong backlist
• Out-of-the-box marketing ideas
• What Cat wishes she’d known about being a hybrid author
• Writing and promotion tips for multi-author projects, like her interconnected series with several other authors 
• Incorporating real places into your fiction and promotion: what it’s like to live in a Hallmark-type town in real life–and write about it!

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⚡Links:

• https://catjohnson.net/
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